Tokyu Livable’s commercial: a charming direction that combines humor with sincerity.
The commercials for Tokyu Livable, a major real estate brokerage, are memorable for their sound logo where they say the company name, “Tokyu Livable,” aren’t they?
In the past, Tomomitsu Yamaguchi served as the face of their commercials, and more recently you’ve probably seen spots featuring Junichi Okada as well.
In this article, we’ll introduce a whole range of Tokyu Livable commercials.
They leave a good impression—some are humorous and friendly, while others convey how sincerely Tokyu Livable’s staff engage with their customers.
If you take your time watching the commercials we’re about to introduce, you might just become a Tokyu Livable fan yourself.
Tokyu Livable’s commercial. Its direction, which combines humor and sincerity, is appealing (1–10)
Tokyu Livable “Remember Me” VersionNEW!Keita Machida
This is a commercial where Keita Machida, who works at Tokyu Livable, introduces his company to his family.
When his mother asks, “Why was your company ranked number one again?”, Machida casually replies, “Annual transaction volume in real estate brokerage.” Then his grandmother says, “Tokyo Livable, not bad,” and Machida gently corrects her, “It’s Tokyu, not Tokyo.” It’s a heartwarming exchange that still manages to promote Tokyu Livable effectively.
Tokyu Livable Frankly, where? “Best Friend” version / “Cousin” versionNEW!Keita Machida, Sei Shiraishi
It depicts Keita Machida and Sei Shiraishi, who work at Tokyu Livable, being asked by friends and relatives, “If you’re selling a house, which real estate company do you recommend?” Both confidently reply, “Honestly… ours!” At the end of the commercial, it highlights their strength of leveraging a unique network to attract buyers from all over the country.
Tokyu Livable Customer Testimonials Series: “The Angle of the Bow” / “Fan” / “Not Pushy Enough”NEW!Sei Shiraishi, Keita Machida
This is a commercial introducing how Tokyu Livable features customer feedback on its website exactly as it is.
In the commercial, they also present feedback just as received, ranging from very positive to somewhat negative, and through these reviews you can sense the politeness and approachability of Tokyu Livable’s sales representatives.
Sei Shiraishi and Keita Machida appear as sales staff, reenacting the review content, which is also entertaining—so please enjoy watching it.
Tokyu Livable: “Pros in Corporate Real Estate” / “Pros in Asset Consulting” / “Pros in Real Estate Development” / “Pros in Problem Solving”
This is a commercial introducing Tokyu Livable’s strengths in corporate real estate management.
It depicts an internal discussion where the team brainstorms various proposals for a client who wants to sell an unprofitable hotel.
Rather than simply buying and reselling the property, they highlight how they can enhance its value through consulting before selling.
It emphasizes that they are a very reassuring, reliable partner for clients.