Mercari commercials: A roundup of ads that make beginners want to give it a try
Have you ever used Mercari, the flea market app?
It’s really appealing—you can sell unwanted items from home and snag things you’ve been wanting at great prices.
In this article, we’ll showcase Mercari’s TV commercials all at once.
They feature popular actors and actresses, and the ads are easy to understand and friendly, making even first-time users think, “Maybe I’ll give it a try.”
Whether you’ve used Mercari before or not, please take a look.
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Mercari commercials: A roundup of ads that make even beginners want to try it (1–10)
Mercari “Sukkiri Shuppiin!” VersionRio Uchida
This commercial lightly promotes Mercari as the perfect service for tidying up during the seasonal wardrobe change.
In a scene where Ryo Uchida approaches someone looking glum in front of a mountain of belongings, she suggests using Mercari.
It highlights that you can list not only clothes but also various items you no longer need, like diet equipment, and conveys how your home becomes neat and organized with the catchy phrase “Sukkiri Shuppiin” (meaning a refreshingly smooth listing and decluttering).
Mercari: “New Friends / Invite Friends Points”Eiji Kotoge, Nicole Fujita, Miyu Ikeda, Kuro-chan
This is a commercial that shows how both those who invite others to Mercari and those who are invited receive bonus points, making shopping even more enjoyable.
While Eiji Kotoge, Nicole Fujita, and Miyu Ikeda chat happily about points and shopping, Kuro-chan suddenly appears.
Up to that point everyone is smiling, but the moment Kuro-chan shows up, their faces turn serious—adding a comedic touch to the story.
Mercari Merpay “It’d be a waste not to do it” versionKyary Pamyu Pamyu, HIKAKIN, Hajime Syacho
This commercial conveys in a fun, upbeat way just how much of a missed opportunity it is not to use Merpay when you shop.
The lineup of Kyary Pamyu Pamyu, HIKAKIN, and Hajime Syacho instantly evokes a positive, playful vibe.
It also introduces a campaign where you can earn points by entering a code, expressing how those savings make shopping more enjoyable.
Mercari commercials: A roundup of ads that make even beginners want to give it a try (11–20)
Mercari ‘Golf Club’ Version
It’s a commercial where a grandfather shows up to a parent and child who are struggling to get rid of some golf clubs and cheerfully suggests using Mercari.
It also highlights how auctions can involve waiting, effectively emphasizing Mercari’s value and convenience.
The content conveys the fun of listing items too—so much so that you’ll want to sell other unwanted things as well.
Mercari Hello: “As many people as you like, only when you like” VersionKazunari Ninomiya
This commercial depicts Mercari Halo solving the problem of shops being shorthanded and overwhelmed.
Kazunari Ninomiya tosses in a smartphone with Mercari Halo activated to the struggling shop staff, and a helper appears from there.
By highlighting it as a gig-shift service, it conveys that it’s the perfect solution when you’re short on hands.
As everyone’s expressions turn into smiles, it also gives the impression of promoting it as a positive service.
Mercari Merpay Tetsuya and Hikakin Series: “Teacher, Ecstasy” EditionTetsuya Takeda, HIKAKIN
This is a commercial that showcases the convenience of Merpay through the lively interactions between Tetsuya Takeda and HIKAKIN while they shop.
When Tetsuya Takeda tries to pay with cash, HIKAKIN suggests using mobile payments and explains what makes it appealing.
In addition to highlighting the ease of use and introducing great promotional offers, the ad also conveys the satisfaction of completing a payment through the expressions on their faces.
Mercari “Maison Mercari: Mega Fest Giant Appears”Tamori, Tsuyoshi Kusanagi, Toshiaki Kasuga, Miyashita Kusanagi, Yuri Nakamura, Karin Ono
This commercial promotes Mega Fest, a campaign that makes using Mercari even more rewarding, through a unique, imaginative world.
The Mega Fest Giant, played by Toshio Kasuga, introduces the campaign to the residents of Maison Mercari, and his expressions convey just how joyful the campaign is.
With appearances by Tamori and Tsuyoshi Kusanagi, the duo Miyashita-Kusanagi, as well as Yuri Nakamura and Karin Ono, the scenes of various people looking at the screen and using the service express both the fun and the ease of use.