Lovely commercial jingle

Mercari commercials: A roundup of ads that make beginners want to give it a try

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
Music writer / guitarist / Certified web writing practitionerHoshino Takashi
Drawing on over 30 years of experience with guitars and bands since my high school days, I specialize in music-related articles and have handled many feature pieces to date. While my tastes lean toward genres like hard rock and heavy metal since I first picked up the guitar, I make a point of listening to a wide range of styles, both Japanese and Western, on a daily basis. I began working as a freelance writer in 2018. I hold a Web Writing Practical Certification, and in addition to writing, I’m also studying video editing. In my private life, I’m raising an elementary school child and stay active while supporting their extracurriculars, such as parkour and dance.

Have you ever used Mercari, the flea market app?

It’s really appealing—you can sell unwanted items from home and snag things you’ve been wanting at great prices.

In this article, we’ll showcase Mercari’s TV commercials all at once.

They feature popular actors and actresses, and the ads are easy to understand and friendly, making even first-time users think, “Maybe I’ll give it a try.”

Whether you’ve used Mercari before or not, please take a look.

Mercari commercials: A roundup of ads that make even beginners want to try it (1–10)

Mercari: “When you want something, check Mercari first” versionMeru Nukumi

Meru Nukumi (Meruru) Mercari “If you want something, start with Mercari” TV commercial

This is Mercari’s commercial “If there’s something you want, check Mercari first,” featuring Meru Nukumi—known as Meruru—who is active as a fashion model, TV personality, and actress.

It recommends searching on Mercari for items you want but hesitate over because they’re pricey, or things you intended to buy but found sold out.

If you’ve had experiences like the woman portrayed by Meru Nukumi, it might be an eye-opener.

You could say it’s a commercial that shows a smart, meaningful way to use Mercari.

Raise the rankinglower

Hoshino Takashi

Report a problem

Mercari: When you see something you want, use image search with “Sha-Meru” — “Bags” editionNoa Tsurushima

When you want it, just “Shameru” it with an image search! — Bag edition —

This is a Mercari commercial featuring Noa Tsurushima, who is active as an actor and fashion model.

It introduces Mercari’s image search feature, which lets you find related items just by photographing a product.

For example, you can take a picture of a bag whose brand you don’t know and search within Mercari to check that bag’s details and related items.

If you’re selling, it helps you accurately gauge the item’s value, making it easier to set the price.

The commercial highlights a benefit unique to Mercari, which handles a vast number of products.

Raise the rankinglower

Hoshino Takashi

Report a problem

Mercari ‘Golf Club’ Version

Mercari Winter 2017 CM_Golf Club Version_15 seconds [Official Mercari]

It’s a commercial where a grandfather shows up to a parent and child who are struggling to get rid of some golf clubs and cheerfully suggests using Mercari.

It also highlights how auctions can involve waiting, effectively emphasizing Mercari’s value and convenience.

The content conveys the fun of listing items too—so much so that you’ll want to sell other unwanted things as well.

Raise the rankinglower

Report a problem

Mercari commercials: A roundup of ads that make even beginners want to give it a try (11–20)

Mercari Merpay Tetsuya and Hikakin Series: “Teacher, Ecstasy” EditionTetsuya Takeda, HIKAKIN

mercari Pay CM 'Tetsuya and Hikakin Series: Sensei, Pleasure' 15-second version

This is a commercial that showcases the convenience of Merpay through the lively interactions between Tetsuya Takeda and HIKAKIN while they shop.

When Tetsuya Takeda tries to pay with cash, HIKAKIN suggests using mobile payments and explains what makes it appealing.

In addition to highlighting the ease of use and introducing great promotional offers, the ad also conveys the satisfaction of completing a payment through the expressions on their faces.

Raise the rankinglower

Report a problem

Mercari Merpay “It’d be a waste not to do it” versionKyary Pamyu Pamyu, HIKAKIN, Hajime Syacho

mercari Pay Commercial: “It’s a waste not to use it” (15 seconds)

This commercial conveys in a fun, upbeat way just how much of a missed opportunity it is not to use Merpay when you shop.

The lineup of Kyary Pamyu Pamyu, HIKAKIN, and Hajime Syacho instantly evokes a positive, playful vibe.

It also introduces a campaign where you can earn points by entering a code, expressing how those savings make shopping more enjoyable.

Raise the rankinglower

Report a problem

Mercari “Maison Mercari: Mega Fest Giant Appears”Tamori, Tsuyoshi Kusanagi, Toshiaki Kasuga, Miyashita Kusanagi, Yuri Nakamura, Karin Ono

mercari commercial: “Maison Mercari – Mega Fest Giant Appearance” 15 seconds

This commercial promotes Mega Fest, a campaign that makes using Mercari even more rewarding, through a unique, imaginative world.

The Mega Fest Giant, played by Toshio Kasuga, introduces the campaign to the residents of Maison Mercari, and his expressions convey just how joyful the campaign is.

With appearances by Tamori and Tsuyoshi Kusanagi, the duo Miyashita-Kusanagi, as well as Yuri Nakamura and Karin Ono, the scenes of various people looking at the screen and using the service express both the fun and the ease of use.

Raise the rankinglower

Report a problem

Mercari Hello: “As many people as you like, only when you like” VersionKazunari Ninomiya

Kazunari Ninomiya makes a dynamic entrance from various places! New commercial for the short-term job service “Mercari Hallo” released

This commercial depicts Mercari Halo solving the problem of shops being shorthanded and overwhelmed.

Kazunari Ninomiya tosses in a smartphone with Mercari Halo activated to the struggling shop staff, and a helper appears from there.

By highlighting it as a gig-shift service, it conveys that it’s the perfect solution when you’re short on hands.

As everyone’s expressions turn into smiles, it also gives the impression of promoting it as a positive service.

Raise the rankinglower

Report a problem