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Mercari commercials: A roundup of ads that make beginners want to give it a try

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
Music writer / guitarist / Certified web writing practitionerHoshino Takashi
Drawing on over 30 years of experience with guitars and bands since my high school days, I specialize in music-related articles and have handled many feature pieces to date. While my tastes lean toward genres like hard rock and heavy metal since I first picked up the guitar, I make a point of listening to a wide range of styles, both Japanese and Western, on a daily basis. I began working as a freelance writer in 2018. I hold a Web Writing Practical Certification, and in addition to writing, I’m also studying video editing. In my private life, I’m raising an elementary school child and stay active while supporting their extracurriculars, such as parkour and dance.

Have you ever used Mercari, the flea market app?

It’s really appealing—you can sell unwanted items from home and snag things you’ve been wanting at great prices.

In this article, we’ll showcase Mercari’s TV commercials all at once.

They feature popular actors and actresses, and the ads are easy to understand and friendly, making even first-time users think, “Maybe I’ll give it a try.”

Whether you’ve used Mercari before or not, please take a look.

Mercari commercials: A roundup of ads that make even beginners want to give it a try (11–20)

Mercari ‘Mini-Mel Debut’ VersionDaisuke Sakuma

Mercari “Mini-Meru Debut” version, 15 seconds

This is a commercial featuring Daisuke Sakuma introducing the idea that unexpected things can sell on Mercari.

It gives examples like empty cans, screws of unknown origin, and a single earbud after losing the other one, explaining that even items that seem like junk at first glance can sell on Mercari.

After watching the ad, some viewers may have thought, “Oh, maybe I could sell that too,” as they remembered unused items lying around at home.

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Mercari: When you think “I want it!”, snap and search by image — “Bag” Edition / “Trading Card” EditionNoa Tsurushima

When you want it, just “Shameru” it with an image search! — Bag edition —

This commercial introduces how, on Mercari, you can search for what you want even by using images, and it conveys the delight of that convenient feature.

Since the video shows Noa Tsurushima’s screen as she operates the app, it clearly demonstrates how to perform the search.

The song that further accentuates the rising excitement of getting closer to what you want is KJRGL’s “S/T/A/Y.” It gives the impression of stylish, light dance music, and together with the buoyant vocals, it effectively conveys a sense of fun.

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Mercari: “The Super Mercari Market Is About to Begin” (version)

Mercari commercial: The Super Mercari Market is about to begin – 15 seconds

This commercial uses animation to convey the happiness of the Super Mercari Sale—a campaign that makes using Mercari even more rewarding.

You can feel the sense of savings from coupons and points enhancing the fun, which also comes through in the characters’ smiles.

The relaxed narration is memorable as well, giving the impression that the app is easy and casual to use.

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