Have you ever used Mercari, the flea market app?
It’s really appealing—you can sell unwanted items from home and snag things you’ve been wanting at great prices.
In this article, we’ll showcase Mercari’s TV commercials all at once.
They feature popular actors and actresses, and the ads are easy to understand and friendly, making even first-time users think, “Maybe I’ll give it a try.”
Whether you’ve used Mercari before or not, please take a look.
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Mercari commercials: A roundup of ads that make even beginners want to try it (1–10)
Mercari “Maison Mercari: A Reward That Isn’t Brand-New”Tamori, Tsuyoshi Kusanagi
This is Mercari’s commercial “Maison Mercari: A Reward That Isn’t Brand-New,” featuring celebrity Tamori and singer Tsuyoshi Kusanagi.
It portrays Kusanagi, who’s thinking about giving himself a year-end reward, realizing that there’s no need to insist on buying brand-new.
Precisely because items aren’t new, you can purchase them for less than the original retail price and have more options to find something even better—advantages unique to a flea market app.
It’s also a nice touch that Tamori appears briefly at the end, adding to the charm of the ad.
Mercari “Smartphones too! Car accessories too! List it first!” version
This commercial briskly conveys how all sorts of everyday unwanted items can be put to good use by listing them on Mercari.
It shows scenes like trading in a smartphone or getting rid of car accessories, and how Mercari solves the frustration of not getting the price you hoped for.
Even items you’d think, “Can I really sell this?” are worth listing first—letting you dispose of things affordably while passing them on to someone who can make good use of them.
The video delivers this message with a fun, upbeat vibe.
Mercari “Sukkiri Shuppiin!” VersionRio Uchida
This commercial lightly promotes Mercari as the perfect service for tidying up during the seasonal wardrobe change.
In a scene where Ryo Uchida approaches someone looking glum in front of a mountain of belongings, she suggests using Mercari.
It highlights that you can list not only clothes but also various items you no longer need, like diet equipment, and conveys how your home becomes neat and organized with the catchy phrase “Sukkiri Shuppiin” (meaning a refreshingly smooth listing and decluttering).
Mercari: “New Friends / Invite Friends Points”Eiji Kotoge, Nicole Fujita, Miyu Ikeda, Kuro-chan
This is a commercial that shows how both those who invite others to Mercari and those who are invited receive bonus points, making shopping even more enjoyable.
While Eiji Kotoge, Nicole Fujita, and Miyu Ikeda chat happily about points and shopping, Kuro-chan suddenly appears.
Up to that point everyone is smiling, but the moment Kuro-chan shows up, their faces turn serious—adding a comedic touch to the story.
Mercari “Mercari Lawsuit: The Wife’s Frugality” VersionJin Katagiri
In this commercial, Jin Katagiri appears as a lawyer and conveys, with a unique sense of tension, how Mercari can be useful in everyday life.
The story unfolds with a mom who had given up on buying children’s clothes, but is persuaded by Katagiri’s words, highlighting that she wouldn’t have regretted it if she had used Mercari at such times.
It clearly expresses convenient ways to use the service: getting expensive items at a good price and passing on things you no longer need to the next person.
Mercari: “Super Mercari Market – Super Exciting” Edition
This is the Mercari commercial “Super Mercari City: Super Exciting.” It announces the Super Mercari City event, held twice a year since August 2024, and known as one of the biggest app events on Mercari.
It seems like a spot that gives a nudge to people who have things to sell but are hesitant, or those who want to buy but can’t quite take the plunge.
The festival-themed animation is striking, making it a commercial that’s exciting to watch all on its own.
Mercari “The Lookalike Brother — Get up to ¥5,000 worth of points for two people combined —” EditionMasato Sakai, Masami Nagasawa
This is Mercari’s commercial “Uncannily Similar Brother — Get up to 5,000 yen worth of points for two people combined,” featuring actors Masato Sakai and Masami Nagasawa.
In the ad, Masato Sakai comically talks about a campaign where both the person who invites and the person who is invited to Mercari receive points totaling 5,000 yen, saying he and his brother got points.
Since his brother looks just like him, you can probably relate to Masami Nagasawa’s character as she tries to peek at Sakai’s smartphone when he considers inviting his sister as well.
It’s a commercial that entertains while sharing a great deal.