Lovely commercial jingle

[Mie Prefecture] If you’re a resident, you definitely know these! A nostalgic collection of local commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you hear “local commercials from Mie Prefecture,” what kind of ads come to mind? For locals, there are those phrases you can’t help but hum, and that melody that fills you with nostalgia every time you go back home.

The many videos delivered by region-rooted companies and shops are etched deeply in viewers’ memories.

In this article, we’ll look back on those local Mie commercials and share all their charm.

Let’s enjoy them together!

[Mie Prefecture] Ads every local knows! Nostalgic Local Commercials (11–20)

Mie Prefecture Tourism: (Celebration) Commemorating the Opening of the Expressway — “World Heritage Sites Now Even Closer”

[Mie Prefecture Tourism] Have you seen the local commercial yet? (Congrats) In celebration of the highway opening! “A World Heritage Site That’s Now Even Closer”

This commercial highlights Kumano City in Mie Prefecture, introducing what kind of place it is and appealing for people to visit.

It focuses on showcasing the many World Heritage sites, starting with the Kumano Kodo, and conveys the romance of its history.

By featuring not only daytime but also nighttime scenery, it expresses a wish for visitors to take their time exploring.

It also promotes the opening of the expressway, calmly yet powerfully conveying that access has become easier.

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In conclusion

Local commercials in Mie Prefecture are filled with the area’s scenery, culture, and the warmth of its people. Their charm lies in conveying, through the screen, a sense of atmosphere unique to the region—something you won’t encounter on national broadcasts. Whether they evoke nostalgia or offer new discoveries, take this opportunity to rediscover the appeal of the region through Mie’s commercials.