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A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!

Morinaga offers a wide range of popular candies and ice creams, including Chocoball, Hi-Chew, and Choco Monaka Jumbo.

Besides sweets, its sound logo “Cocoa? It’s gotta be Morinaga” is also famous!

In this article, we’ll showcase a whole collection of Morinaga commercials.

Featuring not only popular actors and TV personalities but also Johnny’s groups like Kanjani Eight and Naniwa Danshi, these commercials are surely must-sees for fans.

We’ll introduce many commercials, both old and new, so please take your time and enjoy.

Morinaga commercials roundup: Making waves with appearances by Johnny’s groups! (11–20)

Morinaga Milk Industry MOW “Beloved Vanilla” VersionYumi Kawai

MOW “Beloved Vanilla” Version – 30 seconds

In the MOW commercial featuring Yumi Kawai, the ice cream’s deliciousness is showcased through the way she eats it.

She first starts with a little warm-up before eating.

After politely saying to the MOW, “I’m going to dig in now,” she brings a spoonful of ice cream to her mouth.

From this, you can tell that eating MOW is a very special experience for her.

She then continues to eat the ice cream at a lively pace, wearing a blissful expression as she enjoys the taste.

It’s a simple yet appetite-stimulating commercial that makes you want to eat MOW just by watching.

Morinaga Milk Industry Milk Life: “The Mother Who Restarted Her Band”

“The Mother Who Restarted Her Band” version [Subtitled]

This commercial portrays how, with Milk Seikatsu, adults can easily get the nutrients they need and receive solid support for the efforts ahead.

It features a mother who restarts the band she played in during her student days, expressing a positive challenge toward something new.

It also conveys Morinaga’s warm desire to support people’s efforts through nutrition.

Morinaga Milk Industry MOW “Beloved Vanilla: Public Bath” VersionYumi Kawai

MOW “Beloved Vanilla” Public Bath Edition – 30 seconds – with subtitles

This commercial opens with Yumi Kawai in a public bathhouse changing room, pressing a cup of ice cream to her forehead while saying, “It’s so hot.” The moment she takes a bite, the blissful look on her face is unforgettable.

Her expressions and gestures convey, to the fullest extent, just how delicious ice cream tastes when you eat it while still warm and toasty after a bath.

Watching her enjoy the ice cream must have made many viewers crave some themselves, don’t you think?

Morinaga Seika in Jelly — Exam in Jelly “Turn Nerves Into an Ally” VersionItoi Hayase

[in Jelly for Exams] Turn nerves into allies [in Jelly] – 30-second version with subtitles

This is a commercial depicting a test-taker heading into an exam with an in Jelly.

On exam day, the protagonist—a young woman—experiences extreme nerves: she can’t eat breakfast, her hands are shaking, and she can’t settle down.

But just before the test, she takes a sip of in Jelly and is able to reset her mindset: “I’ll trust what I’ve done so far and give it my all!” It conveys that in Jelly is perfect not only for the day of the exam but also for replenishing energy while studying.

The BGM features the rock band Sabishisuta’s song “Sainō” (“Talent”).

Its lyrics—You’ve built up so much, you have talent, so believe in yourself and move forward!—offer powerful encouragement that will surely be a source of support for many.

Morinaga Seika in Jelly: ‘In Jelly for Exams 2020’ VersionYumi Kawai

MORINAGA in Jelly TV commercial: “In Jelly for Entrance Exams 2020” version, 15 seconds

This is a commercial for in Jelly featuring Yumi Kawai as a student taking an entrance exam.

In the video, her nervousness is personified and portrayed right beside Kawai, who has been working hard.

While nervousness can become pressure, the narration says it’s also proof of your efforts—words that may have lightened some viewers’ hearts.

Toward the end of the commercial, the character of Nervousness hands Kawai an in Jelly, and seeing her turn even her nerves into an ally as she faces the exam is truly encouraging.

Morinaga Seika in Bar Protein Wafer: “Before heading to work in the morning, it’s Body Power.” / “Before a business trip in the morning, it’s Body Power.”

This is a series of Morinaga Seika commercials depicting men before heading to work.

Depending on the ad, the scenes vary: a man who gets ready smartly and efficiently, or one who rushes to get ready while on a business trip.

But in both cases, what they reach for with their health in mind is the “in Bar Protein”! It looks convenient—you can eat it one-handed while checking your planner or smartphone.

Morinaga commercial roundup: making waves with appearances by Johnny’s groups! (21–30)

Morinaga Milk Industry Triple Yogurt “Slide” VersionKotaro Koizumi

Triple Yogurt 'Slide' Version 30 Seconds

This is a commercial promoting Morinaga’s Triple Yogurt, which is effective in controlling blood pressure, blood sugar levels, and neutral fats.

Ambassador Kotaro Koizumi gently talks about its benefits, clearly conveying how easy it is to incorporate into everyday life.

The slide going downward is a key visual, lightly expressing how those concerning numbers go down.