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A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!

Morinaga offers a wide range of popular candies and ice creams, including Chocoball, Hi-Chew, and Choco Monaka Jumbo.

Besides sweets, its sound logo “Cocoa? It’s gotta be Morinaga” is also famous!

In this article, we’ll showcase a whole collection of Morinaga commercials.

Featuring not only popular actors and TV personalities but also Johnny’s groups like Kanjani Eight and Naniwa Danshi, these commercials are surely must-sees for fans.

We’ll introduce many commercials, both old and new, so please take your time and enjoy.

Morinaga commercials roundup: Making waves with appearances by Johnny’s groups! (11–20)

Morinaga Milk Industry Bifidus Yogurt “The Smaller Big Container” VersionMao Asada

Bifidus: 'The Large Container That Got Smaller' Version

This commercial featuring Mao Asada announces that the Bifidus container has been redesigned.

It introduces that the container’s size has been reduced while keeping the same content volume, highlighting a reduction in plastic.

Mao Asada chatting with the new Bifidus container is absolutely cute!

Morinaga Seika The Crepe: “Crispy, chewy, melty—dessert ice cream that tastes like happiness”Aya Marsh

[Chewy Crepes, Now Thicker!] Crunchy, chewy, and melty—A dessert ice cream that tastes like happiness [The Crepe]

It shows Aya Marsh happily eating The Crepe at home.

As she enjoys it, the ad highlights the different textures of the ice cream, chocolate, crepe, and whipped cream, and seeing her delighted expression must have made many people crave The Crepe! The commercial also emphasizes that the crepe has gotten thicker, making you want to try that deliciousness for yourself.

Morinaga Seika Chocolate Bar Ice Cream “Paki-Doke” VersionRyusei Onishi

[Ryusei Onishi] New CM with rap rhythm ♪ Paki-Doke version [Chocolate Bar Ice Cream] (with subtitles)

Ryusei Onishi, a member of Naniwa Danshi, appears and introduces the appeal of Itachoco Ice over a rap beat.

He especially emphasizes its crisp, snappy texture, and many viewers are likely to want to try it after watching.

The overall vibe is catchy and approachable.

Morinaga Seika in Jelly Club Activity in Jelly 2025 “Sashiire Live” VersionSabasister

[Sabasister/Talent] Club Activity in Jelly 2025 Treat Live [in Jelly] 30-second with Subtitles

The video shows a project where Saba Sister visits high school students, bringing in Jelly as a treat and performing a live show.

It’s packed with scenes that warm your heart, like Saba Sister listening intently to the students’ earnest performances, and, in turn, the students hanging on every note of Saba Sister’s set.

Their song “Sainō” (“Talent”) plays as the BGM, adding even more heat to the commercial.

The track was written specifically for this CM, and its lyrics are compelling—they encourage you to believe in the talent hidden within yourself and to keep moving straight ahead with confidence.

Morinaga Milk Industry PARM: “The One I Love Most. The Secret of Happiness”Yutaka Takenouchi

PARM “The Most Beloved One. The Secret of Happiness” 30-second version

Yutaka Takenouchi appears as a PARM lover for Morinaga Milk Industry in this commercial, which portrays his particular devotion to the product and what he finds so appealing about it.

Instead of focusing on the taste, it deliberately highlights other aspects—his affection for niche details like the shape and the way the chocolate is coated.

He holds it up to the light to appreciate its beautiful look, then moves on to the first bite, expressing that he loves everything about it.

That final, blissful expression also subtly underscores the delicious taste, which is an important point not to overlook.

Morinaga Milk Industry MOW: “Beloved Vanilla – Public Bath” / “Ms. Kawai, Who Says ‘I Like It’ A Lot” / “Ms. Kawai Keeps Eating Even After ‘Cut’”Yumi Kawai

Set in a public bathhouse, the commercial “Beloved Vanilla: Sento” shows Yumi Kawai savoring MOW deliciously.

Her childlike innocence as she ends up lying down on the bench because it tastes so good is especially striking.

The spots titled “Kawai-san, Who Says ‘I Love It’ a Lot” and “Kawai-san, Who Keeps Eating Even After Cut” are staged as if they’re showing the filming set, and both are humorous and entertaining.

Morinaga commercial roundup: making waves with appearances by Johnny’s groups! (21–30)

Morinaga Confectionery in Jelly: “Is Humanity’s Enemy… Summer?! Summer Reinforcements!” EditionSho Sakurai

[Sho Sakurai] Humanity's enemy might be summer...!? Summer firepower! [in Jelly] 15 seconds (with subtitles)

Summer in Japan seems to be getting harsher with each passing year, and many people may find their appetite waning.

This commercial even describes such a severe summer as “the enemy of humanity.” It goes on to show that Weider in Jelly is the perfect way to recharge your energy during the scorching heat.

The dynamic, movie-trailer-like presentation leaves a strong impression.