A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!

Morinaga Milk Industry MOW: “Beloved Vanilla – Public Bath” / “Ms. Kawai, Who Says ‘I Like It’ A Lot” / “Ms. Kawai Keeps Eating Even After ‘Cut’”Yumi Kawai

MOW “Beloved Vanilla” Public Bath Edition – 30 seconds – with subtitles

MOW: “Ms. Kawai, who says ‘I like you’ a lot” (version)

MOW: 'Mr. Kawai Keeps Eating Even After the Cut' Edition

Set in a public bathhouse, the commercial “Beloved Vanilla: Sento” shows Yumi Kawai savoring MOW deliciously.

Her childlike innocence as she ends up lying down on the bench because it tastes so good is especially striking.

The spots titled “Kawai-san, Who Says ‘I Love It’ a Lot” and “Kawai-san, Who Keeps Eating Even After Cut” are staged as if they’re showing the filming set, and both are humorous and entertaining.

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Hane Keisuke

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Morinaga Confectionery in Jelly: “Is Humanity’s Enemy… Summer?! Summer Reinforcements!” EditionSho Sakurai

[Sho Sakurai] Humanity's enemy might be summer...!? Summer firepower! [in Jelly] 15 seconds (with subtitles)

Summer in Japan seems to be getting harsher with each passing year, and many people may find their appetite waning.

This commercial even describes such a severe summer as “the enemy of humanity.” It goes on to show that Weider in Jelly is the perfect way to recharge your energy during the scorching heat.

The dynamic, movie-trailer-like presentation leaves a strong impression.

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Hane Keisuke

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Morinaga Confectionery ‘Morikora’—Have you tried it? ‘If you haven’t yet… it’s online-only’ versionAkiko Yada

Akiko Yada: “Did you drink ‘MoriCola’?” If you haven’t yet… Online exclusive — Morinaga Delicious Collagen Drink, 15 seconds

This is a commercial introducing Morinaga’s Delicious Collagen Drink, nicknamed “MoriKora.” In it, Akiko Yada presents the features of MoriKora, and the simple, easy-to-understand direction leaves a strong impression.

The repeatedly sung line, “MoriKora, did you drink it?” in the background music is catchy and cute—whenever it comes on, you can’t help but pause and get drawn to the screen.

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Hane Keisuke

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Morinaga Seika in Jelly Fruit Texture: “What does ‘texture’ in in Jelly Fruit Texture mean?”Shunsuke Michieda

[Shunsuke Michieda] What Does the “Texture” in in Jelly Fruit Texture Mean? [in Jelly] (Subtitled)

This commercial intuitively showcases the fruit-like textures of in Jelly.

It features Shunsuke Michieda from Naniwa Danshi, who conveys each jelly’s texture with onomatopoeic cues like “hagu” and “mugyu,” highlighting how the jellies feel as if you’re actually biting into real fruit.

Many fans were likely captivated by Michieda’s cute demeanor.

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Hane Keisuke

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Morinaga Seika Vanilla Monaka Jumbo: “It Costs to Make” VersionSUPER EIGHT

[SUPER EIGHT] Costly to Produce Edition [Vanilla Monaka Jumbo]

This commercial emphasizes that Vanilla Monaka Jumbo has a higher production cost and is more premium than Choco Monaka Jumbo.

SUPER EIGHT appears in it, and the visuals resemble a quiz show’s spot-the-difference segment, with their photos gradually becoming more luxurious.

It’s a very straightforward approach that even brings up the product’s production cost, but that directness makes the product’s appeal come through clearly, resulting in an entertaining ad.

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Hane Keisuke

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Morinaga Milk Industry Bifidus Yogurt Bowel Movement Improvement “A Delicious Story” Version

Bifidus Yogurt Bowel Movement Improvement 'A Delicious Story' 30-Second Version

In the Bifidus Yogurt bowel-movement improvement commercial “A Tasty Story,” they introduce a tasty proposition: one bottle can address two concerns.

The appealing claim is that both constipation and iron deficiency can be improved with this single bottle.

The ad shows a scene where a woman visiting a drugstore is told about this by a female pharmacist.

In the latter half of the commercial, both issues are shown to be resolved clearly, and the woman’s bright expression further suggests how effective it is.

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Hane Keisuke

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Morinaga Milk Industry MOW “Ice Shop MOW: The natural deliciousness of ingredients themselves” versionKei Tanaka, Sari Awano, Makiko Takizawa

Kei Tanaka pulls a hundred faces at the photographer’s request: MOW’s new commercial “Ice Shop MOW: The natural deliciousness of the original ingredients.”

It’s a commercial set in an ice cream shop run by a parent and child.

Kei Tanaka plays the father, who is the shop owner.

When customer Makiko Takizawa asks about the products, Sari Awano, playing the daughter, carefully explains her father’s commitment to quality.

The clean shop, surrounded by beautiful flowers, reinforces the impression of simple flavors and products that make the most of natural ingredients.

Many viewers will probably find themselves chuckling at Tanaka’s smug grin at the end.

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sasashina

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