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Nara Prefecture local commercial special: introducing memorable advertisements

If you live in Nara Prefecture, chances are there are one or two local TV commercials you’ve seen countless times.

With unique hometown-specific phrases and melodies that feel somehow nostalgic and unforgettable—that’s the curious charm of local commercials.

In this article, we’ll introduce plenty of commercials that have long been loved in Nara, as well as ones that are gradually gaining buzz.

Please stay with us to the end as you bask in nostalgia and enjoy some unexpected discoveries!

Nara Prefecture local commercial special. Introducing memorable ads (1–10)

Kintetsu Group “I’m Team Nara.” Versionapricot

Kintetsu Group “I’m on Team Nara.” 2025 Autumn CM, 30-second ver.

This commercial warmly highlights the appeal of Kintetsu, which is also useful for sightseeing in Nara, by following Anne’s travel experience.

It portrays her enjoying various places around Nara Prefecture, and the smiles you see there vividly express the many charms packed into Nara.

Further enhancing the warm atmosphere depicted in the visuals is the song “Aoi Kuchibue” by Ohashi Trio.

Its gently played, light rhythm is striking, conveying both the calm and the excitement that come with a journey.

Tenrikyo

Tenrikyo TV commercial (Nara local)

This is a commercial that announces Tenrikyo’s festival day while also dramatically conveying the feelings imbued in it.

The keyword is “beginning,” and it expresses the idea that knowing the beginning connects to the feelings we hold today.

Although the visuals are simple—showing only the Church Headquarters in Nara Prefecture—the combination of BGM and narration seems to emphasize the strength of that sentiment.

Nara Prefectural Government Spot CM: “Shopping in Nara Prefecture”

Nara Prefectural Government Spot CM: “Shopping in Nara Prefecture”

This commercial gently conveys that enjoyable shopping within Nara Prefecture supports the lives of its residents.

It features people having fun shopping and Sento-kun, whose prayer-like pose also adds a comical touch.

Although the topic—how local tax money is used—is a serious one, Sento-kun’s appearance makes the visuals feel enjoyable.

Nara Prefecture local TV commercials special feature: Introducing memorable ads (11–20)

Hiraso Kaki-no-Ha Sushi

Hiraso Kaki-no-ha Sushi Commercial

Kaki no ha-zushi, one of Nara Prefecture’s beloved local dishes, is quite popular.

There are several shops in the prefecture, but many people might particularly remember Hirasō’s TV commercial.

It’s a charming, anime-style ad showing a grandmother bringing kaki no ha-zushi as a souvenir, and it evokes a nostalgic feeling that recalls one’s own childhood.

Even for those living in the prefecture, chances to eat kaki no ha-zushi aren’t that frequent, but watching a commercial like this really makes you want to have some, doesn’t it?

Nara Kotsu (Nara Transportation)

Nara Kotsu commercial

This Nara Kotsu commercial, a cornerstone of transportation within Nara Prefecture, is brimming with Nara’s unique character.

It shows two women about to board a bus at a stop near Nara Park, surrounded by many deer.

While this scene might astonish people from other prefectures, it’s perfectly ordinary around Nara Park.

The old bus livery, no longer seen today, also evokes a sense of nostalgia.

Hometown CM Awards NARA 2025 Kawakami Village “A Life That Leaves Memories” Edition

[Furusato CM Grand Prix NARA 2025] Kawakami Village: “A Life That Leaves Lasting Memories”

This is the Grand Prix winner of the Hometown CM Awards 2025, in which municipalities across the prefecture produce commercials to showcase the charms of their regions.

It’s a commercial for Kawakami Village in southern Nara Prefecture, featuring compelling footage with a motovlog-like feel shot using a motorcycle-mounted camera.

The video highlights many beautiful locations around the village, and it’s crafted in a way that makes you think, “I want to see these stunning views with my own eyes!”

Nara Dreamland

Nara Dreamland TV commercial: Wooden coaster ASKA after opening

This is a commercial for Nara Dreamland, an amusement park that used to operate in Nara City.

Dreamland had various commercials, but this one introduces ASKA, the first wooden roller coaster in the Kansai region.

The band Seikima-II appears, and the scene where all the members say in unison, “Oh, scary,” was particularly memorable.

In conclusion

Local commercials in Nara Prefecture are filled with melodies that locals can’t help but hum along to and visuals that carry a certain warmth. From classic spots that evoke nostalgia to hidden gems that aren’t as well known, let this article be your cue to rediscover the charm of Nara’s commercials!