All-Time Nescafé Popular Commercials and Jingles Roundup
When it comes to delicious coffee you can easily enjoy at home, the classic choice is Nescafé!
You’ve probably seen their commercials on TV quite often.
In this article, we’ll introduce a roundup of Nescafé commercials and the songs featured in them.
Speaking of Nescafé CM songs, the iconic track Mezame—famous for the “Dabadaba” refrain—has been loved across generations, but many other songs have been used as well.
We’ll showcase numerous commercials from over the years, also touching on the featured performers, so be sure to check them out.
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[History] Summary of Nescafé’s Popular Commercials and CM Songs (11–20)
Brand New EyesKubota Toshinobu
This commercial expresses the refined taste of Nescafé’s new Gold Blend—which supports moments of relaxation—through gentle, soothing visuals.
It features Takumi Kitamura enjoying Gold Blend while gazing at the scenery, and the overlap between the view and his expressions conveys a sense of calm.
Further accentuating the film’s serene, tender atmosphere is Toshinobu Kubota’s song “Brand New Eyes.” Its airy sound paired with his powerful yet sultry vocals leaves a strong impression, and the soft mood is conveyed throughout the entire track.
Piano Concerto No. 20 in D minor, K. 466: II. RomanceWolfgang Amadeus Mozart
The commercial for Nescafé Coffee Blessing Green Coffee Tea featuring Shoko Nakagawa, Ayako Imoto, and Sayaka Nakamura.
The piece playing in this stylish tea party-themed ad is the second movement, “Romance,” from Piano Concerto No.
20 in D minor, K.
466.
Composed by the famous Austrian musician Mozart, the concerto’s second movement is renowned for its beautiful melody.
Its elegant and refined tune perfectly matches the impression of an afternoon tea, leaving a memorable impression.
It makes the women appear even more beautiful and the coffee look even more delicious.
One World Of NescafeJanis Ian
In the 1982 NESCAFÉ commercial “Sekai-juu Doko Demo” (“Anywhere in the World”), Janis Ian’s song “One World of Nescafé” was featured.
It’s a true CM song made for Nescafé, with “Nescafé” appearing in the lyrics, but it’s actually a cover.
It’s based on “The One World of You and Me,” a collaboration by Roger Nichols and The Small Circle of Friends, whose lyrics do not include the word “Nescafé.” With its gentle vocals and melody, it’s a wonderfully soothing number, perfect for a relaxed coffee break.
Brand New EyesKubota Toshinobu
The Nescafé Gold Blend commercial “A New Kind of Quality Begins,” featuring Takumi Kitamura speaking about what ‘quality’ means, leaves a strong impression.
Many viewers were likely moved by Kitamura’s words.
In this CM, which conveys a sense of quality through its direction and visuals, Toshinobu Kubota’s “Brand New Eyes,” written specifically for the commercial, is featured.
It’s a lovely track where Kubota’s mellow vocals shine over a gentle melody.
The RoseHirai Ken
The theme song of the 1979 American film The Rose.
Sung by the film’s star, Bette Midler, the song became popular for its beautiful melody and emotionally rich lyrics, and it continues to be covered by many artists today.
One such cover is by Ken Hirai, which was used in a Nescafé commercial and is included on his album Ken’s Bar.
Fantaisie-ImpromptuNakamura Hiroko
The piece used in the Nescafé “Gold Blend Red Label” commercial is Fantaisie-Impromptu, composed by the Polish composer Chopin.
In the commercial, it was performed by pianist Hiroko Nakamura.
The piece begins with a flowing, beautiful yet explosively intense melody that borders on madness.
Although it turns quiet and calm at times, perhaps the most striking aspect is the melody—often noticed within the piece—that sounds as if something is collapsing.
That kind of melody seems to evoke a mysterious quality in Nescafé that only adults can truly appreciate.
[History] Summary of Popular Nescafé Commercials and CM Songs (21–30)
THE ONE WORLD OF YOU AND MERoger Nichols & The Small Circle of Friends
A remake of ‘One World Of Nescafe,’ which was used as a Nescafe commercial song in the 1980s.
The piano sounds beautiful, and the relaxed low tones of the bass add depth throughout.
The layered vocal harmonies are also lovely, making it perfect for an evening coffee time.