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Lovely commercial jingle

All-Time Nescafé Popular Commercials and Jingles Roundup

When it comes to delicious coffee you can easily enjoy at home, the classic choice is Nescafé!

You’ve probably seen their commercials on TV quite often.

In this article, we’ll introduce a roundup of Nescafé commercials and the songs featured in them.

Speaking of Nescafé CM songs, the iconic track Mezame—famous for the “Dabadaba” refrain—has been loved across generations, but many other songs have been used as well.

We’ll showcase numerous commercials from over the years, also touching on the featured performers, so be sure to check them out.

[History] Summary of Nescafé’s Popular Commercials and CM Songs (11–20)

NESCAFÉ Gold Blend

good times&bad timesOda Kazumasa

A track from Kazumasa Oda’s third album, Far East Cafe, released in 1990.

When the commercial aired in 1988, he himself appeared in it, which became a hot topic.

It’s a gem of a song, with a pleasantly soaring voice and piano tones that leave you entranced.

NESCAFÉ, anywhere in the world, 1982

One World Of NescafeJanis Ian

In the 1982 NESCAFÉ commercial “Sekai-juu Doko Demo” (“Anywhere in the World”), Janis Ian’s song “One World of Nescafé” was featured.

It’s a true CM song made for Nescafé, with “Nescafé” appearing in the lyrics, but it’s actually a cover.

It’s based on “The One World of You and Me,” a collaboration by Roger Nichols and The Small Circle of Friends, whose lyrics do not include the word “Nescafé.” With its gentle vocals and melody, it’s a wonderfully soothing number, perfect for a relaxed coffee break.

Nescafé President

The RoseHirai Ken

The theme song of the 1979 American film The Rose.

Sung by the film’s star, Bette Midler, the song became popular for its beautiful melody and emotionally rich lyrics, and it continues to be covered by many artists today.

One such cover is by Ken Hirai, which was used in a Nescafé commercial and is included on his album Ken’s Bar.

Nescafé TV commercial 1982

THE ONE WORLD OF YOU AND MERoger Nichols & The Small Circle of Friends

Roger Nichols & The Small Circle Of Friends / The One World of You And Me
THE ONE WORLD OF YOU AND MERoger Nichols & The Small Circle of Friends

A remake of ‘One World Of Nescafe,’ which was used as a Nescafe commercial song in the 1980s.

The piano sounds beautiful, and the relaxed low tones of the bass add depth throughout.

The layered vocal harmonies are also lovely, making it perfect for an evening coffee time.

Nescafé Nestlé Continuing Happiness Giveaway 2002 Commercial

Happiness continuessawada kenji

Kenji Sawada - Continuing Happiness / The Fortune to a Future
Happiness continuessawada kenji

This is a song that was chosen as the image song for the 2002 Nestlé Tsuzuku Shiawase Present campaign.

Kenji Sawada’s powerful yet gentle vocals are deeply moving.

Even after this song’s run ended, the tie-in continued with artists like The Gospellers carrying it on.

Nescafé Gold Blend by Nestlé: “A New Level of Quality Begins.”

Brand New EyesKubota Toshinobu

The Nescafé Gold Blend commercial “A New Kind of Quality Begins,” featuring Takumi Kitamura speaking about what ‘quality’ means, leaves a strong impression.

Many viewers were likely moved by Kitamura’s words.

In this CM, which conveys a sense of quality through its direction and visuals, Toshinobu Kubota’s “Brand New Eyes,” written specifically for the commercial, is featured.

It’s a lovely track where Kubota’s mellow vocals shine over a gentle melody.

[History] Summary of Popular Nescafé Commercials and CM Songs (21–30)

Nescafé Gold Blend

Little TokyoOda Kazumasa

Kazumasa Oda, the genius singer-songwriter Japan is proud of, hardly appeared in the media during his Off Course days.

Right after the band broke up in 1989, he surprised fans by appearing himself in this Nescafé Gold Blend commercial.

Many people surely remember him singing the opening phrase a cappella, followed by the dapper image of Oda sipping coffee.

The song “Little Tokyo” was his third single overall, and its refined, urban, and grown-up sound—so characteristic of Oda—perfectly matched the mood of the commercial.

Incidentally, the label Oda founded is also named “Little Tokyo,” so you could say this track encapsulates the very image of Oda as he made his fresh start as a solo artist.