NTT’s commercial song. A popular jingle.
NTT’s TV commercials often feature clever concepts—some are funny, others are striking and memorable.
The music they use also includes many catchy songs that stick in your head.
But even if you find a song you like, you might think, “I’ve heard this so many times, but I don’t know the artist or the title!” If I can help answer those questions, I’d be delighted.
With a star-studded cast—including Gen Hoshino, who’s also active as an actor, comedian Naomi Watanabe, and the promising actress Kanna Hashimoto—the ads are a feast to watch.
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NTT commercial songs. Popular commercial songs (41–50)
Flash!!!King Gnu
It’s a psychedelic, fast-paced track! In fact, this song was originally supposed to be used in a car TV commercial, but some of the lyrics contained inappropriate references related to cars, so it wasn’t selected as the CM song.
On top of that, the music video had extreme flickering and harsh contrast that was too dazzling, which apparently made it ineligible for advertising on YouTube and TV.
Since then, there’s an anecdote that producer Daiki Tsuneta has avoided flickering visuals in music videos.
It was used in a commercial featuring Takeru Sato, and that trendsetting pairing created a huge buzz.
365 daysMr.Children
DOCOMO’s 25th-anniversary commercial film became a huge topic this year thanks to the collaboration between Mr.
Children and Issey Takahashi.
Among the songs used in the commercial, the one that plays at the end is actually an unfinished demo track.
Also noteworthy is the heartwarming, story-driven CM that carries their shared hope of continuing to evolve toward the future.
Tomorrow as wellSHISHAMO
NTT Docomo TV commercial: the Docomo student discount “Shishamo?” version CM song.
It became a hot topic especially among DTMers for its distinctive key change from the B melody into the chorus.
A catchy tune that you can’t get out of your head! The song was created after the vocalist, Asako Miyazaki, attended a home game of her local team, Kawasaki Frontale.
The music video, filmed at the stadium during a home game, also drew attention.
Non-negotiable thingsKetsumeishi
There must be things that never change, no matter how much time passes or what happens… This is a moving message song that sings of that belief.
It’s a track by the music group Ketsumeishi, also known for hits like “Sakura” and “Natsu no Omoide,” included on their 2021 album Ketsuno Police 12.
The song was used in the commercial “Connected People,” featuring actress Nao.
Its heartwarming tone and melody deliver the emotions embedded in the lyrics straight to your ears.
Found it!supittsu
As expected, when Spitz sings, a moving drama comes together all at once.
Spitz’s “Mikke,” featured in NTT East Japan’s commercial, makes me genuinely happy as a Japanese person to enjoy its beautiful lyrics and melody.
When it comes to pop songs, they’re second to none—this is a feel-good track from them.
Come to the sea.Setsuko
The song used in NTT East Group’s TV commercial is a cover of a classic by Yosui Inoue.
Setsuko’s clear vocals are striking, creating an emotional atmosphere amid the beautiful scenery shown in the ad.
The transparent, lingering tone perfectly matches the theme of digital technology expanding the ways we enjoy art.
The commercial began airing on April 22, 2022, and is characterized by its portrayal of an artful life of a girl who loves Katsushika Hokusai.
The piece is said to feature a vocal performance that finds a warm light as society and technology continue to circulate and shape the future.
Tontchin-Kanchin Ikkyu-san (parody song)Hosokawa Takashi
Here is a commercial where Takashi Hosokawa—well-known among the middle-aged generation—sings a parody of the nostalgic Ikkyu-san song and also stars in it.
Since the era of feature phones is drawing to a close, they clearly want to get feature phone users to make their smartphone debut.
Nora Hirano, who used to carry those big cell phones that were cutting-edge back in the day, also adds a nice touch to the ad.
