NTT’s commercial song. A popular jingle.
NTT’s TV commercials often feature clever concepts—some are funny, others are striking and memorable.
The music they use also includes many catchy songs that stick in your head.
But even if you find a song you like, you might think, “I’ve heard this so many times, but I don’t know the artist or the title!” If I can help answer those questions, I’d be delighted.
With a star-studded cast—including Gen Hoshino, who’s also active as an actor, comedian Naomi Watanabe, and the promising actress Kanna Hashimoto—the ads are a feast to watch.
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NTT’s commercial song. Popular commercial songs (61–70)
Hurry up.Kyūhō Ruriko
It was released in 1994 as Ruriko Kuho’s 11th single.
The song was used in a Kanto-area–exclusive NTT “docomo Pocket Bell” commercial and reached No.
8 on the Oricon Weekly Singles Chart.
While portraying a strong-willed woman, the song also conveys a cute, candid side, and it was performed at the 45th NHK Kohaku Uta Gassen.
Love StoryAmuro Namie
Released in 2011 as Namie Amuro’s 38th single.
It was used as the theme song for the Fuji TV drama “Watashi ga Ren’ai Dekinai Riyū” and as the song for NTT DoCoMo’s “d Hits” commercial, featuring Satomi Ishihara and Tori Matsuzaka.
It’s a mature love ballad that conveys strength while also evoking a sense of heartbreak.
Resurrection Lovearashi
It was released in 2016 as Arashi’s 48th single.
The song was used in NTT DoCoMo’s “d Hits” commercial, with lyrics by Mariya Takeuchi and composition/arrangement by Tatsuro Yamashita.
It’s a melodious track that poignantly sings of timeless scenes of romance between men and women, suffused with a mature allure.
5 seconds before I fall seriously in loveHirosue Ryōko
It was released in 1997 as Ryoko Hirosue’s debut single.
The song was used in NTT DoCoMo’s “Pocket Bell” commercial, with lyrics, composition, and production by Mariya Takeuchi.
Despite being her debut, it reached No.
2 on the Oricon Weekly Singles Chart.
It’s a bright, energetic track.
Eternal BlueHitsuji Bungaku
This commercial introduces the Action mode featured on the iPhone 14, with a theme centered on students’ youth.
It opens with footage shot while running using an iPhone 14, highlighting how Action mode keeps the video completely steady.
Playing on the idea of zero shake, the tagline “Youth, don’t waver” appears, making your heart swell.
The background music is “Eien no Blue,” a perfect match for the CM’s sense of speed.
Released by Hitsujibungaku in 2023, the song’s lyrics compellingly portray the struggles of adolescence.
Be sure to listen while following along with the lyric sheet.
Eternal BlueHitsuji Bungaku
A tie-in song by the three-piece rock band Hitsujibungaku that’s been making waves is NTT Docomo’s “Docomo Seishun-wari” iPhone commercial, The Unshakable Youth edition.
The ad’s story features director Muro Tsuyoshi filming scenes of Hikaru Takahashi’s youth.
The song Eternal Blue speaks for both the joy of those youthful days and the sadness of their end.
The commercial has many scenes of her running, and the music matches with a sense of speed and exhilaration.
If you dive into the lyrics, you’ll likely enjoy the commercial’s world even more.
Eternal BlueHitsuji Bungaku
Eternal Blue, with its fresh, inviting guitar sound, is a passionate work by Hitsujibungaku that you can hear in an NTT Docomo commercial.
Featured in the “Unshakable Youth” segment starring Tsuyoshi Muro, the song plays alongside the growth of the character portrayed by Hikaru Takahashi.
It gently stays close to the listener’s heart while giving them the strength to move forward.
Moeka Shiozuka’s clear, soaring vocals and the song’s lyrical message eloquently express the anxieties and hopes of young people, making it a track that inspires many.