Songs and production causing a buzz! A roundup of Pocari Sweat commercial tracks
Pocari Sweat commercials are often filled with a refreshing vibe that really captures the spirit of youth! A wide range of music has been featured in these ads, and they often become a hot topic.
Over the years, they’ve used all kinds of wonderful tracks: buzzworthy songs by up-and-coming artists, original songs written specifically for the commercials, and even covers of classic hits.
Because of that, many people have probably found themselves curious about the song they heard after catching a Pocari ad on TV.
In this article, we’ll introduce all the songs that have been used as Pocari CM tracks! From the latest ones to the classic, unforgettable tunes from iconic commercials, take your time exploring what songs have been featured.
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Songs and staging are the talk of the town! A roundup of Pocari Sweat commercial songs (41–50)
CAN YOU FEEL ITYogee New Waves
This is a track by Yogee New Waves that was selected as the campaign song for POCARI SWEAT × FES 2018.
Precisely because it’s layered with the band’s music, the desire to cheer on people enjoying the festival is strongly emphasized.
The calm sound that evokes a leisurely summer moment is also striking, conjuring the message that taking breaks on hot days is important.
It’s a song that conveys refreshing fun while also reminding us of the importance of staying hydrated and taking rests.
Songs and production in the spotlight! A roundup of Pocari Sweat CM tracks (51–60)
A view I’ve never seen beforecena
The song chosen for the Pocari Sweat commercial supporting the Inter-High, titled “That Place Is Watching,” is “Mita Koto mo Nai Keshiki” (A Scenery I’ve Never Seen) performed by singer-songwriter Cena.
It’s a cover of Masaki Suda’s track, depicting a headlong charge into the future.
Cena’s vocals—imbued with a gentle warmth—layer over a powerful band sound, leaving a strong impression and conveying not just desperation, but each person’s dedicated approach to effort.
By overlapping the performance of a young singer-songwriter with the hard work of young athletes, the commercial emphasizes the image of youthful energy forging a path to the future.
A dream two hundred times biggerLetit go
This was their second single, released in 1995.
Emiri Nakayama was featured in the Pocari Sweat commercial.
It peaked at No.
15 on the Oricon Weekly Chart.
The lyrics were written by Letit go and Atsushi Sato, and the music was composed by Atsushi Sato.
Atsushi Sato has been active as a member of the music group HΛL and won the Arranger Award at the 44th Japan Record Awards in 2002 for arranging Ayumi Hamasaki’s music.
Letit go debuted in March 1995, but the vocalist left in September of the same year.
After a vocalist change, they released two albums, but went on hiatus in 1996.
SWAMWurtS
“SWAM” was selected for “Kita zo, Inter-High 30 SPORTS × 30 SPOTS Yell,” produced for the 2022 All Japan High School Athletic Championships.
Created in 2022 by WurtS, an artist who rose to popularity mainly through online activities, the track pairs passionate electro sounds with lyrics themed around students’ big moment on stage.
With powerful beats that seem to push on students devoted to a variety of sports, it’s a song that radiates youthful spirit.
This is the Pocari Sweat commercial song that sends cheers to high schoolers giving their all in club activities.
Ever-Summer GirlYoshida Hitsuji, Suzuki Rio
Yoh Yoshida and Rio Suzuki are a familiar duo from the Pocari Sweat commercials.
In the 2021 ad, the two sang and danced to Kyoko Koizumi’s 1985 hit Tokonatsu Musume (Endless Summer Girl).
Fitting their roles as mother and daughter in the commercial, the title was adapted to Tokonatsu Oyako (Endless Summer Mother and Daughter).
The lyrics capture the pounding excitement of a boy who falls in love with a very charming girl he meets in the summer.
The song’s bright, sun-drenched feel makes you look forward to wonderful summer encounters!
Because of the heatOhtaki Eiichi
This is a previously unreleased song by Eiichi Ohtaki, notable for its laid-back atmosphere that evokes the heat of summer.
It was used as the CM song for the “Pocari no Manakya” series featuring Yō Yoshida and Rio Suzuki, and in the commercial both Yoshida and Suzuki also sing the song.
The lyrics, which blame everything on the heat, convey a fluffy, drifting sensation as if the intense heat has dulled the mind.
It’s a track that clearly carries Ohtaki’s signature style, with a relaxed vibe that makes it easy to listen to casually.
We Will Rock YouQueen
A song by Queen, the British four-piece rock band whose popularity surged again in Japan thanks to the 2018 film Bohemian Rhapsody.
Despite being composed by guitarist Brian May, it features a tricky structure in which the guitar doesn’t appear until the outro solo, yet it remains one of Queen’s signature tracks that almost everyone has heard.
Built solely on the sound of stomping feet and handclaps so the audience can join in, the rhythm pattern is simple yet conveys a sense of forward momentum and the anticipation of creating something together, resulting in a track that truly makes your heart dance.
