Songs and production causing a buzz! A roundup of Pocari Sweat commercial tracks
Pocari Sweat commercials are often filled with a refreshing vibe that really captures the spirit of youth! A wide range of music has been featured in these ads, and they often become a hot topic.
Over the years, they’ve used all kinds of wonderful tracks: buzzworthy songs by up-and-coming artists, original songs written specifically for the commercials, and even covers of classic hits.
Because of that, many people have probably found themselves curious about the song they heard after catching a Pocari ad on TV.
In this article, we’ll introduce all the songs that have been used as Pocari CM tracks! From the latest ones to the classic, unforgettable tunes from iconic commercials, take your time exploring what songs have been featured.
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Songs and staging are the talk of the town! A roundup of Pocari Sweat commercial songs (41–50)
So take a step forwardHi-Fi CAMP
This is a 2009 commercial for Pocari Sweat.
Haruna Kawaguchi was chosen as the image character.
Following her selection as the 13th Rehouse Girl—considered a gateway to becoming a popular actress—her appearance in the Pocari Sweat commercial also drew attention.
The CM features Hi-Fi CAMP’s “Dakara Ippo Mae e Fumidashite” (“So Take a Step Forward”).
With lyrics that feel like a push on the back and a soaring, driving chorus, it’s an irresistible youthful J-ROCK track.
Songs and production in the spotlight! A roundup of Pocari Sweat CM tracks (51–60)
Doorsumika
A band that captivates listeners with a pop, happy worldview, sumika closes out their first album “Familia” with this track.
Featured in Pocari Sweat’s “Tokyo Supply Girl 2018 Runners A to Z” commercial, the song’s characteristically catchy sumika melody gives you a push to move forward! Its energizing message perfectly matches Pocari, the official drink of marathons.
It really hits home when you want to break through the door of your limits and take off into a new world!
Waiting for the clearingOrangestar
The web movie for Pocari Sweat features “Hare wo Matsu,” produced by Vocaloid creator Orangestar.
The vocals are performed by Hatsune Miku and others who have been appointed as Pocari Sweat ambassadors.
In addition to Hatsune Miku, virtual YouTubers like Mirai Akari and Fuji Aoi also took part, sharing the appeal of Pocari Sweat.
Despite its refreshing melody that perfectly matches the Pocari vibe, the lyrics carry a touch of melancholy that really hits home.
It’s recommended for those who want a fresh, breezy feel while also savoring a slightly sentimental summer.
That gentle girlYoshida Yō, Suzuki Rio
In a Pocari Sweat commercial featuring Yo Yoshida and Rio Suzuki as a mother-daughter duo, the two sing “Yasashii Ano Ko” by Spitz, which was the theme song for the NHK morning drama “Natsuzora” starring Suzu Hirose.
Their harmonies are soothing, conveying both freshness and warmth.
In the ad, the song is used alongside heartwarming scenes—like them singing while playing a small toy piano, and playing in the background as Yo Yoshida ties Rio-chan’s hair.
Although only a few dozen seconds aired in the commercial, a full version has also been released, so be sure to check out their complete performance!
CAN YOU FEEL ITYogee New Waves
This is a track by Yogee New Waves that was selected as the campaign song for POCARI SWEAT × FES 2018.
Precisely because it’s layered with the band’s music, the desire to cheer on people enjoying the festival is strongly emphasized.
The calm sound that evokes a leisurely summer moment is also striking, conjuring the message that taking breaks on hot days is important.
It’s a song that conveys refreshing fun while also reminding us of the importance of staying hydrated and taking rests.
Embraced by the wintry windYoshida Yō, Suzuki Rio
A collaborative commercial series featuring Yō Yoshida and Rio Suzuki has been running since 2015.
Playing a mother and daughter, they share heartwarming interactions in each installment.
In this particular ad, the two sing “Kogarashi ni Dakarete,” written and composed by Toshihiko Takamizawa of THE ALFEE for Kyoko Koizumi.
They perform the song—about the heartbreak of unrequited love—while dancing together, and also sing it accompanied by Rio-chan on guitar.
The guitar parts are played by Rio-chan herself, as she had been taking lessons for some time.
Only oneYoshida Hitsuji, Suzuki Rio
The original song was written by Akiko Yano and performed by Agnes Chan, and later gained popularity when Akiko Yano did a self-cover.
This version—sung by Yo Yoshida and Rio Suzuki, who appeared in the commercial as the “Pocari mother and daughter,” with the creator Akiko Yano joining in a guest-like role—has a different charm of its own.
The lyrics convey feelings for a beloved person, but given the commercial’s content, this version also evokes the love between parent and child.