A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors.
Starting with the boom in freestyle battles, hip-hop has been drawing renewed attention in the music scene in recent years.
The influence of hip-hop has spread into all sorts of arenas, and lately more and more companies have been incorporating rap into their commercials.
In these rap-infused ads, some feature actors doing the vocals, while others actually have real rappers performing—something hip-hop fans in particular are probably keeping an eye on.
In this article, we’ll introduce a bunch of commercials that incorporate rap all at once!
Which one is the dopest and coolest? Be sure to judge for yourself.
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A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors (21–30)
Nagano Automation Co., Ltd. “Passion” EditionAfro
This is a commercial from Nagano Automation Co., Ltd.
that uses footage from a live performance held in front of employees.
It features an original song created by Afro from MOROHA, based on stories he heard from the president and others at Nagano Automation.
The talk he gives before the song is incredibly passionate and gripping.
The original track is captivating, with lyrics that feel like they give you the strength to overcome difficulties and keep moving forward.
Delivered in Afro’s signature, poetry-reading-style rap, it sticks in your head after just one listen.
JBL×XLARGE ft. AuthorityAuthority
This commercial promotes the collaboration between JBL’s portable speaker, the PULSE 5, and XLARGE, a streetwear brand from California, aligning it with a performance by Authority.
The key concept is showcasing performances in various locations alongside the speaker, conveying how its smooth, dynamic illumination makes the music even more enjoyable.
Featured within these performances is an original song created specifically for the commercial.
With lyrics that seem to express the connection between everyday life and music, it also conveys the refreshing, uplifting effect that music can have.
Mars Japan Limited HIPHOP Snickers Ryofu Karuma Edition, First ReleaseRyofu Karma
This commercial featuring rapper Ryofu Karma portrays a scenario where one friend in the group “turns into Ryofu Karma” when he gets hungry.
When someone suggests, “Let’s go clothes shopping before we eat,” Ryofu snaps, suddenly starts rapping, and drops a scathing punchline: “Fill your belly before you dress up your exterior.” When they hand him a Snickers, their friend returns to normal—though his Ryofu-Karma-style look, with sunglasses and slicked-back hair, is hilariously hard to forget.
Daido Steel: “An Amazing Future — Let’s Go with Specialty Steel! Aerospace Edition”KREVA
This is a commercial for Daido Steel featuring KREVA, one of the hip-hop legends who helped define an era as a member of KICK THE CAN CREW.
In the ad, he delivers an original rap introducing Daido Steel’s business, and his smooth, pleasing flow really stands out.
Even if you’re not a hip-hop fan, I imagine many people would stop what they’re doing and watch when this commercial comes on.
AXA “Know You Can” EditionSerena Williams
This commercial portrays the importance of believing in yourself, inspired by Serena Williams’s presence on the court, and also reflects AXA’s commitment to supporting that journey.
It tells us that in order to perform in environments that provoke anxiety, believing in yourself is paramount, and that very resolve is what leads to the future.
The powerful atmosphere that stirs the heart is further amplified by the song “I Can” by Nas.
It’s a unique track that layers lyrics over the classical masterpiece “Für Elise,” and its pronounced beat adds a sense of strength.
Google’s AI, Gemini: ‘Debut’ Part 1 / ‘Debut’ Part 2
This piece promotes the debut of Google’s AI, Gemini, and introduces how it can boost productivity.
From email summarization to generating images from text, it clearly conveys how easy it is to incorporate into daily life and how simple it is to use.
It doesn’t just show the interface—it also depicts users’ reactions, which conveys the high level of functionality that meets expectations.
The track that further underscores the technological progress portrayed in the video is Jay-Z’s “Public Service Announcement (Interlude).” Its steady-tempo rap with a strong beat, the conversationally delivered lyrics, and the contrasting announcement-like voice together create a cool vibe.
Gekkeikan Brand Commercial – Rap ver.Narrator: Rhymester
In-Sist, known as one of Japan’s leading hip-hop groups.
Their collaboration that’s been making waves is the Gekkeikan brand commercial, rap version.
There are various versions of this CM, but this one is among the most impactful.
In it, a rap is performed that sings about the brand’s policy and craftsmanship, synced with scenes of sake brewing.
The great flow and sound make you want to hear even more.
The footage is the same as in the other versions, so comparing them gives you a strangely intriguing experience.
