A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors.
Starting with the boom in freestyle battles, hip-hop has been drawing renewed attention in the music scene in recent years.
The influence of hip-hop has spread into all sorts of arenas, and lately more and more companies have been incorporating rap into their commercials.
In these rap-infused ads, some feature actors doing the vocals, while others actually have real rappers performing—something hip-hop fans in particular are probably keeping an eye on.
In this article, we’ll introduce a bunch of commercials that incorporate rap all at once!
Which one is the dopest and coolest? Be sure to judge for yourself.
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A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors (21–30)
AC Japan “Tolerance Rap” VersionRyofu Karma
This is a commercial that became a hot topic because rapper Ryofu Karma appears and delivers a razor-sharp rap.
After an elderly woman who is taking a while to pay at a convenience store register, Ryofu Karma and other customers are lined up.
As the elderly woman anxiously says, “Sorry for being slow,” Ryofu suddenly starts rapping.
You’d expect him to complain and say, “Hurry up,” but instead he delivers a warm message: “No one’s mad, so don’t worry.” In response, the elderly woman replies with a rap of her own, apologizing for having judged him by his appearance.
Then the female clerk joins in with singing, turning the scene into delightful chaos.
Their mutual kindness is heartwarming and makes you think, “I should learn from this,” which is what makes the commercial so memorable.
Daido Steel: “Let’s Go with Special Steel! Clean Energy” (version)KREVA
It’s staged to make you think a news program has started, but if you look closely at the male newscaster… it’s rapper KREVA! Once he takes off his glasses, a razor-sharp rap kicks in.
Over that beat, he concisely conveys that special steel is also playing a vital role in the clean energy field.
At the end, he briefly slips back into a newscaster-like demeanor, but with the board-pointing pose, you can tell he’s still KREVA.
Nagano Automation Co., Ltd. “Passion” EditionAfro
This is a commercial from Nagano Automation Co., Ltd.
that uses footage from a live performance held in front of employees.
It features an original song created by Afro from MOROHA, based on stories he heard from the president and others at Nagano Automation.
The talk he gives before the song is incredibly passionate and gripping.
The original track is captivating, with lyrics that feel like they give you the strength to overcome difficulties and keep moving forward.
Delivered in Afro’s signature, poetry-reading-style rap, it sticks in your head after just one listen.
JBL×XLARGE ft. AuthorityAuthority
This commercial promotes the collaboration between JBL’s portable speaker, the PULSE 5, and XLARGE, a streetwear brand from California, aligning it with a performance by Authority.
The key concept is showcasing performances in various locations alongside the speaker, conveying how its smooth, dynamic illumination makes the music even more enjoyable.
Featured within these performances is an original song created specifically for the commercial.
With lyrics that seem to express the connection between everyday life and music, it also conveys the refreshing, uplifting effect that music can have.
Mars Japan Limited HIPHOP Snickers Ryofu Karuma Edition, First ReleaseRyofu Karma
This commercial featuring rapper Ryofu Karma portrays a scenario where one friend in the group “turns into Ryofu Karma” when he gets hungry.
When someone suggests, “Let’s go clothes shopping before we eat,” Ryofu snaps, suddenly starts rapping, and drops a scathing punchline: “Fill your belly before you dress up your exterior.” When they hand him a Snickers, their friend returns to normal—though his Ryofu-Karma-style look, with sunglasses and slicked-back hair, is hilariously hard to forget.
Daido Steel: “An Amazing Future — Let’s Go with Specialty Steel! Aerospace Edition”KREVA
This is a commercial for Daido Steel featuring KREVA, one of the hip-hop legends who helped define an era as a member of KICK THE CAN CREW.
In the ad, he delivers an original rap introducing Daido Steel’s business, and his smooth, pleasing flow really stands out.
Even if you’re not a hip-hop fan, I imagine many people would stop what they’re doing and watch when this commercial comes on.
Gekkeikan Brand Commercial – Rap ver.Narrator: Rhymester
In-Sist, known as one of Japan’s leading hip-hop groups.
Their collaboration that’s been making waves is the Gekkeikan brand commercial, rap version.
There are various versions of this CM, but this one is among the most impactful.
In it, a rap is performed that sings about the brand’s policy and craftsmanship, synced with scenes of sake brewing.
The great flow and sound make you want to hear even more.
The footage is the same as in the other versions, so comparing them gives you a strangely intriguing experience.
