Starting with the boom in freestyle battles, hip-hop has been drawing renewed attention in the music scene in recent years.
The influence of hip-hop has spread into all sorts of arenas, and lately more and more companies have been incorporating rap into their commercials.
In these rap-infused ads, some feature actors doing the vocals, while others actually have real rappers performing—something hip-hop fans in particular are probably keeping an eye on.
In this article, we’ll introduce a bunch of commercials that incorporate rap all at once!
Which one is the dopest and coolest? Be sure to judge for yourself.
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Compilation of commercials featuring rap: spotlight on rhymes by rappers and actors (1–10)
NURO Don’t stop the excitement. “Monologue” versionNEW!CHANMINA
Chanmina’s “FLIP FLAP,” released in 2026, is a track chosen as the CM song for NURO under the theme “Don’t stop the emotion.” It gives the impression of dance music with a striking, tension-filled beat, conveying a powerful energy that seems to break through adversity.
Her layered vocals are also powerful, expressing unwavering determination to keep moving forward throughout.
The commercial features Chanmina speaking about her feelings toward music, depicting how emotion is born from those feelings.
Laforet Harajuku ‘LAFORET GRAND BAZAR WINTER 2026’ Edition
This is a commercial announcing a winter sale at Laforet that will run for just five days in January 2026.
The rapidly switching, high-impact visuals really catch the eye.
But most memorable of all is the BGM: the original song featuring rap sticks with you after just one listen.
KOHH × MONSTER PIPELINE PUNCH MOVIEKOHH
KOHH is a rapper known as a pioneer who brought trap music to Japan.
He’s a heavyweight rapper that every Japanese hip-hop head knows.
He’s also widely recognized even beyond the rap scene and has appeared in several commercials.
This particular ad showcases a new side of him, featuring a track that swaps trap for a tropical vibe and pairs it with melodic rap.
If you like hip-hop blended with R&B, the original song has been posted on YouTube—try searching for the title “I Think I’m Falling”!.
Snickers ‘HIPHOP Snickers ¥ellow Bucks’ Version¥ellow bucks
¥ellow Bucks is a highly skilled rapper who will carry the future of the hip-hop scene.
If you’re a true head, you already know how incredible his talent is.
But for those who aren’t familiar with hip-hop, it might be hard to grasp exactly how great he is.
For people like that, I recommend this commercial: “SNICKERS ‘HIPHOP SNICKERS ¥ellow Bucks.’” The first point to focus on is his superb vocal delivery.
His voice quality stands up to comparison with overseas rappers, and on top of that, his flow and his lines—every element—is put together perfectly.
Mitsubishi Estate Gymnastics NipponKid Fresino
Rapper KID FRESINO, known as a member of the hip-hop unit FlashBackS, is also active as a trackmaker and has earned high acclaim in the scene as a solo artist.
His commercial here is Mitsubishi Estate: Team Japan Gymnastics.
The rap, arranged with a serious tone, boasts an overwhelming level of completion despite being an original song made for the ad.
Since it’s an original piece, details aren’t clear, but he likely handled the trackmaking himself as well.
Celeb Rent-A-Car × KOHH × Harumi Sato Collaboration CMKOHH
Recently, the rapper KOHH has been getting more media exposure and becoming known to listeners beyond his core heads.
He’s also been actively appearing in commercials; in this video, he’s featured in an ad for a rental car company called Celeb Rent-A-Car.
The song used is a track called “Taiyo,” a tropical, pop-leaning piece about love with his partner.
Although he originally rapped in a more hardcore trap style, he’s recently been trying more melodic rap in the vein of Drake.
If you’re interested in checking out his new musical direction, this song is a great place to start digging in.
Donbei East-West Rap BattleKEN THE 390, DOTAMA, ERONE, KOPERU, Matsumoto Club, Tsukitei Taiyu
Did you know that the flavor of Nissin’s Donbei noodles sold by Nissin Foods differs between the Kanto and Kansai regions? In 2016, they launched a campaign to sell both versions nationwide.
To commemorate the campaign, they released a commercial featuring a battle between the Kanto team and the Kansai team.
On the Kansai side were ERONE, DOTAMA, and Taiyu Tsukitei.
Representing the Kanto side were KEN THE 390, KOPERU, and Matsumoto Club.
The rapid-fire rap exchanges packed into about three minutes are a must-listen—even if you’re not a hip-hop fan!
