A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors.
Starting with the boom in freestyle battles, hip-hop has been drawing renewed attention in the music scene in recent years.
The influence of hip-hop has spread into all sorts of arenas, and lately more and more companies have been incorporating rap into their commercials.
In these rap-infused ads, some feature actors doing the vocals, while others actually have real rappers performing—something hip-hop fans in particular are probably keeping an eye on.
In this article, we’ll introduce a bunch of commercials that incorporate rap all at once!
Which one is the dopest and coolest? Be sure to judge for yourself.
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A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors (11–20)
Toshiba DynaBook ‘Human vs. PC Rap Battle’DOTAMA
Rapper DOTAMA, known for his sharp-tongued style and popular battle scenes.
This “Toshiba DynaBook ‘Human vs.
PC Rap Battle’” is a commercial released in 2016, the year he began to gain wider recognition, where he unleashes biting, battle-like bars at a computer.
It’s not widely known, but DOTAMA actually has strong flow skills; in a 2021 battle tournament he faced off against reggae artists and delivered an improvised ragga-inspired verse.
This CM also showcases DOTAMA’s diverse array of flows—don’t miss it!
Dai-ichi Life “U-29 RISK BATTLE” Version (Male)GANMA, Hiyori Ishibashi
The commercial featuring rapper GANMA and singer Hisaya Ishibashi, Dai-ichi Life’s “U-29 RISK BATTLE” (male version).
Not many people may know GANMA, but in fact, he’s had a career as long as many veterans, touring nationwide since his teens.
His skill, backed by that experience, is outstanding, and this CM showcases his exceptionally steady rap.
Another highlight is Hisaya Ishibashi’s rap—he usually works as a singer—so be sure to pay attention to his flow as well!
Makita “Hachimura Rap” versionKEN THE 390
KEN THE 390 is a rapper active on the mainstream scene.
Even people who aren’t well-versed in hip-hop have likely heard of him.
The commercial where he co-stars with basketball player Rui Hachimura is Makita’s “Hachimura Rap” edition.
While KEN THE 390 doesn’t have the best reputation in the underground due to being active in the mainstream, his rapping skills themselves are undeniably strong.
In this commercial, he delivers a technically challenging flow and high-speed rap, so if you want to experience his skills, this is a must-watch!
Black Thunder Web CommercialMC Nigari a.k.a. Red Lightning
MC Nigari a.k.a.
Red Lightning is a rapper who consistently delivers results in MC battles, armed with the steady, veteran-level skills he’s honed.
His talent isn’t limited to freestyles—you can fully enjoy it in his recorded tracks as well.
This Black Thunder web commercial is the ad that helped propel him to fame.
The rap he performs in the CM doesn’t pale in comparison to his studio tracks or battle verses; if anything, it’s crafted to the point where you’d want to hear it as an official release.
With his rock-solid flow, it’s a pleasure to listen to.
JT Web CM “Social Election Episode 2: Ships Passing in the Night”Nao, Hasegawa (Sissonne)
In JT’s web commercial series “Social Distance,” a rap performance by actress Nao and Shisonnu’s Hasegawa is featured.
Nao takes the non-smoker side as the leader of the Swan Party, while Hasegawa represents smokers as the leader of the Suimasu Party, and they trade their views through rap.
Both of them deliver engaging verses with tight rhymes and varied flows, making for a compelling listen.
By the way, in the third episode of the series, you can watch a rap battle between Nao and Hasegawa.
SOYJOY “Coffee & Nuts Debut” EditionSosuke Ikematsu
In the SOYJOY commercial that aired in 2021, Sosuke Ikematsu is shown playing the piano while performing a rap.
The commercial is set in a jazz bar, and the rap delivered over a live band and piano accompaniment is incredibly cool.
Even though it was his first attempt at rapping, he pulls it off skillfully—just what you’d expect from an actor.
The rap featured in this commercial was written by Mummy-D of RHYMESTER, a heavyweight in Japan’s hip-hop scene.
A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors (21–30)
Laforet Harajuku ‘LAFORET GRAND BAZAR WINTER 2026’ Edition
This is a commercial announcing a winter sale at Laforet that will run for just five days in January 2026.
The rapidly switching, high-impact visuals really catch the eye.
But most memorable of all is the BGM: the original song featuring rap sticks with you after just one listen.