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A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors.

Starting with the boom in freestyle battles, hip-hop has been drawing renewed attention in the music scene in recent years.

The influence of hip-hop has spread into all sorts of arenas, and lately more and more companies have been incorporating rap into their commercials.

In these rap-infused ads, some feature actors doing the vocals, while others actually have real rappers performing—something hip-hop fans in particular are probably keeping an eye on.

In this article, we’ll introduce a bunch of commercials that incorporate rap all at once!

Which one is the dopest and coolest? Be sure to judge for yourself.

A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors (11–20)

SOYJOY “Coffee & Nuts Debut” EditionSosuke Ikematsu

Sosuke Ikematsu performs a rap while playing the piano! Created by Rhymester’s Mummy-D — New SOYJOY “Coffee & Nuts” commercial and interview

In the SOYJOY commercial that aired in 2021, Sosuke Ikematsu is shown playing the piano while performing a rap.

The commercial is set in a jazz bar, and the rap delivered over a live band and piano accompaniment is incredibly cool.

Even though it was his first attempt at rapping, he pulls it off skillfully—just what you’d expect from an actor.

The rap featured in this commercial was written by Mummy-D of RHYMESTER, a heavyweight in Japan’s hip-hop scene.

AC Japan “Tolerance Rap” VersionRyofu Karma

AC Japan Tolerance Rap

This is a commercial that became a hot topic because rapper Ryofu Karma appears and delivers a razor-sharp rap.

After an elderly woman who is taking a while to pay at a convenience store register, Ryofu Karma and other customers are lined up.

As the elderly woman anxiously says, “Sorry for being slow,” Ryofu suddenly starts rapping.

You’d expect him to complain and say, “Hurry up,” but instead he delivers a warm message: “No one’s mad, so don’t worry.” In response, the elderly woman replies with a rap of her own, apologizing for having judged him by his appearance.

Then the female clerk joins in with singing, turning the scene into delightful chaos.

Their mutual kindness is heartwarming and makes you think, “I should learn from this,” which is what makes the commercial so memorable.

Makita “Hachimura Rap” versionKEN THE 390

Rui Hachimura × KEN THE 390: Rapping to the sounds of basketball play / Makita commercial + making-of

KEN THE 390 is a rapper active on the mainstream scene.

Even people who aren’t well-versed in hip-hop have likely heard of him.

The commercial where he co-stars with basketball player Rui Hachimura is Makita’s “Hachimura Rap” edition.

While KEN THE 390 doesn’t have the best reputation in the underground due to being active in the mainstream, his rapping skills themselves are undeniably strong.

In this commercial, he delivers a technically challenging flow and high-speed rap, so if you want to experience his skills, this is a must-watch!

RIZE Clinic “Rap” VersionNamichie, Zhuangzi it

21 Grand Prix Winners Including the “Most Beautiful Female University Student in Japan” Do the Rize Walk; New Song by Namichie & Shoji it Featured in Commercial; Rize Clinic’s New “Rap Edition” CM

In the RIZE Clinic commercial “Rap,” specializing in medical hair removal, a cool track produced by Shoji It is paired with a rap by Namichie.

The song was written specifically for this commercial, with lyrics that deftly rhyme while talking about hair removal.

Namichie is a solo female rapper known for her deep vocal tone, and Shoji It is a rapper and trackmaker from the hip-hop unit Dos Monos.

If this original song for the commercial caught your interest, be sure to check out their individual tracks as well.

JT Web CM “Social Election Episode 2: Ships Passing in the Night”Nao, Hasegawa (Sissonne)

Nao and Hasegawa from Sissonne deliver a powerful rap! JT “Social Distance” PR video

In JT’s web commercial series “Social Distance,” a rap performance by actress Nao and Shisonnu’s Hasegawa is featured.

Nao takes the non-smoker side as the leader of the Swan Party, while Hasegawa represents smokers as the leader of the Suimasu Party, and they trade their views through rap.

Both of them deliver engaging verses with tight rhymes and varied flows, making for a compelling listen.

By the way, in the third episode of the series, you can watch a rap battle between Nao and Hasegawa.

Toshiba DynaBook ‘Human vs. PC Rap Battle’DOTAMA

Human vs PC Rap Battle [DOTAMA vs dynabook]

Rapper DOTAMA, known for his sharp-tongued style and popular battle scenes.

This “Toshiba DynaBook ‘Human vs.

PC Rap Battle’” is a commercial released in 2016, the year he began to gain wider recognition, where he unleashes biting, battle-like bars at a computer.

It’s not widely known, but DOTAMA actually has strong flow skills; in a 2021 battle tournament he faced off against reggae artists and delivered an improvised ragga-inspired verse.

This CM also showcases DOTAMA’s diverse array of flows—don’t miss it!

A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors (21–30)

Black Thunder Web CommercialMC Nigari a.k.a. Red Lightning

Black Thunder CM 1

MC Nigari a.k.a.

Red Lightning is a rapper who consistently delivers results in MC battles, armed with the steady, veteran-level skills he’s honed.

His talent isn’t limited to freestyles—you can fully enjoy it in his recorded tracks as well.

This Black Thunder web commercial is the ad that helped propel him to fame.

The rap he performs in the CM doesn’t pale in comparison to his studio tracks or battle verses; if anything, it’s crafted to the point where you’d want to hear it as an official release.

With his rock-solid flow, it’s a pleasure to listen to.