A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors.
Starting with the boom in freestyle battles, hip-hop has been drawing renewed attention in the music scene in recent years.
The influence of hip-hop has spread into all sorts of arenas, and lately more and more companies have been incorporating rap into their commercials.
In these rap-infused ads, some feature actors doing the vocals, while others actually have real rappers performing—something hip-hop fans in particular are probably keeping an eye on.
In this article, we’ll introduce a bunch of commercials that incorporate rap all at once!
Which one is the dopest and coolest? Be sure to judge for yourself.
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Compilation of commercials featuring rap: spotlight on rhymes by rappers and actors (1–10)
Donbei East-West Rap BattleKEN THE 390, DOTAMA, ERONE, KOPERU, Matsumoto Club, Tsukitei Taiyu
Did you know that the flavor of Nissin’s Donbei noodles sold by Nissin Foods differs between the Kanto and Kansai regions? In 2016, they launched a campaign to sell both versions nationwide.
To commemorate the campaign, they released a commercial featuring a battle between the Kanto team and the Kansai team.
On the Kansai side were ERONE, DOTAMA, and Taiyu Tsukitei.
Representing the Kanto side were KEN THE 390, KOPERU, and Matsumoto Club.
The rapid-fire rap exchanges packed into about three minutes are a must-listen—even if you’re not a hip-hop fan!
Delta Kogyo: “Development vs. Manufacturing Rap Battle”2-EIGHT,DRIBBLA
The commercial “Delta Kogyo: Development vs.
Manufacturing Rap Battle” features rapper 2-EIGHT and reggae deejay DRIBBLA.
Although DRIBBLA is a deejay, he’s also skilled at rapping, and in this spot he delivers bars in an MC battle format.
The rap channels the friction between the development and manufacturing departments into an MC battle, and the content ends up feeling oddly realistic.
Since both artists often deliver lyrics as real as in this commercial, be sure to check out their tracks too!
90-day free campaign for the SPOOX Value PlanYuriyan Retriever
The cool rapper featured in the commercial for SPOOX, the video streaming service released by SKY PerfecTV!, is the comedian Yuriyan Retriever.
She’s always been good at music-themed bits, but we’ve never really seen her with such a cool image before.
A lot of people probably didn’t realize it was her when they saw the ad.
In the rap, Yuriyan Retriever drops lyrics that rhyme using long product names like “Value Plan Powered by Hikari TV.” If you listen closely, there are some slyly funny lines mixed in, so check it out if you’re curious!
A roundup of commercials featuring rap. Spotlight on the rhymes of rappers and actors (11–20)
Snickers: “HIPHOP Snickers – Ryofu Karma” VersionRyofu Karma
Rhyme-karma (Ryofu Karuma), who dominates not only MC battles with his overwhelming punchlines but also shines in the media, is incredibly active on YouTube too, so I think most young people know him.
Speaking of his commercials, it’s got to be this Snickers one! He’s not stacking dense rhymes, but his punchlines are alive and well even in the ad.
Plus, the flow is neatly put together and pleasant to the ear.
That’s Ryofu Karuma for you.
Daido Steel: “Let’s Go with Special Steel! Clean Energy” (version)KREVA
It’s staged to make you think a news program has started, but if you look closely at the male newscaster… it’s rapper KREVA! Once he takes off his glasses, a razor-sharp rap kicks in.
Over that beat, he concisely conveys that special steel is also playing a vital role in the clean energy field.
At the end, he briefly slips back into a newscaster-like demeanor, but with the board-pointing pose, you can tell he’s still KREVA.
MODE Gakuen “Singing Asura Aeon” VersionChinza DOPENESS
The rapper Chinza DOPENESS, who earns props from many heads with his overwhelming flow, has also appeared in a commercial in the past.
That would be Mode Gakuen’s “Singing Asura Ion” spot.
In fact, this piece aired back in 2011—before the current hip-hop boom arrived.
Choosing Chinza DOPENESS at a time when he was still active mainly in the underground really shows Mode Gakuen’s foresight.
The original track is a piece called “MODE,” centered on his signature soulful, freaky flow.
Also noteworthy is its incisive, straight-to-the-core message that speaks to those living out their youth!
Dai-ichi Life “U-29 RISK BATTLE” Version (Male)GANMA, Hiyori Ishibashi
The commercial featuring rapper GANMA and singer Hisaya Ishibashi, Dai-ichi Life’s “U-29 RISK BATTLE” (male version).
Not many people may know GANMA, but in fact, he’s had a career as long as many veterans, touring nationwide since his teens.
His skill, backed by that experience, is outstanding, and this CM showcases his exceptionally steady rap.
Another highlight is Hisaya Ishibashi’s rap—he usually works as a singer—so be sure to pay attention to his flow as well!