A memorable reggae commercial jingle
Reggae with roots in the land of Jamaica.
It’s beloved in Japan too, and the unique nickname “Japa-Rege” has become established, hasn’t it?
From the late 1970s, Japanese musicians began incorporating its playing style, and the 2000s saw the birth of many classic tracks.
Reggae songs have also been used in commercials broadcast in Japan.
We’ve curated tracks rooted in reggae from both Japanese and international artists, so if you’re interested, be sure to check them out!
The cheerful melodies and laid-back tempos match the image of the products and services perfectly.
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Memorable reggae commercial songs (1–10)
Zutto (feat. HAN-KUN & TEE)SPICY CHOCOLATE
This is a song by SPICY CHOCOLATE that was used in an NTT Docomo commercial aired around 2012.
The commercial features winter scenes, but even in the cold season, listening to this track warms the heart.
The ad, which shows the intertwined feelings of lovers, is also a must-see.
BAM BAMSister Nancy
Sister Nancy is a DJ from Jamaica.
In the male-dominated Jamaican music industry, she became a pioneering figure among female DJs.
This commercial uses her signature song “Bam Bam” and proposes a lifestyle for women.
My WayDef Tech
Def Tech is a unit that mixes the music and cultures of Hawaii, Jamaica, and Japan, and this is their biggest hit.
Many people probably have this Yokohama Tire commercial burned into their memory.
This particular spot is the “Wind Farm” version, featuring wind turbines lined up across a vast ocean.
Even though its broadcast run has ended, it remains a very popular commercial and continues to be highly regarded online.
Memorable Reggae Commercial Songs (11–20)
Mainichi Shimbun ‘Reggae-kun’ Edition
Isn’t this song and this commercial so nostalgic? This rhythm, this laid-back vibe—back when I didn’t even realize it was reggae, it was the first reggae I ever heard.
With its adorable characters and relaxed atmosphere, it’s a straightforward, charming example of reggae.
Day By DayMEGARYU
A song well known from Yokohama Tires.
Moving forward into the future, just like a car.
Everyone has a past they can’t help but look back on! Some of you may feel like you’re groping in the dark through a long tunnel right now, but keep running so you don’t get outpaced by the speed of time.
One Love (People Get Ready)Bob Marley
The commercial song used in the 2015 Baskin-Robbins “31 LOVE HAPPY 4 YOU ‘Strawberry Cheese’” ad was “One Love,” a signature track by the originator of reggae music, Bob Marley & The Wailers.
Its peaceful, feel-good vibe pairs perfectly with ice cream.
Becky, who still had a pure, wholesome image at the time, is also adorable.
SyvahDing Dong
It’s not available to watch on video sites now, but this song was used in a past NTT Docomo commercial that focused on Jamaican athletes training for the Tokyo Olympics.
The commercial was directed by Sano☆Yutaka, known for his love of reggae.
It shows local people enjoying themselves to the music, with scenes of them dancing.
The unusual choreography and music made it a hot topic.