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A memorable reggae commercial jingle

A memorable reggae commercial jingle
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Reggae with roots in the land of Jamaica.

It’s beloved in Japan too, and the unique nickname “Japa-Rege” has become established, hasn’t it?

From the late 1970s, Japanese musicians began incorporating its playing style, and the 2000s saw the birth of many classic tracks.

Reggae songs have also been used in commercials broadcast in Japan.

We’ve curated tracks rooted in reggae from both Japanese and international artists, so if you’re interested, be sure to check them out!

The cheerful melodies and laid-back tempos match the image of the products and services perfectly.

Memorable reggae commercial songs (1–10)

Original songbakkusurasshu (ongaku seisaku purodakushon)

Yosuke Kubozuka Otsuka Pharmaceutical CalorieMate Jelly 'Sizzling' Version 30 Seconds
Original songbakkusurasshu (ongaku seisaku purodakushon)

The Otsuka Pharmaceutical “Calorie Mate Jelly” commercial featuring Yosuke Kubozuka.

It’s fascinating how any footage looks cool when he’s in it.

The ad uses an original reggae track that matches the summery visuals perfectly.

DuraDaddy Yankee

Daddy Yankee – Dura (Video Oficial)
DuraDaddy Yankee

This is the song used in the HONDA Step WGN Spada commercial that aired around the end of 2018.

It’s a reggae track with a summery feel, and in Japan it became popular on TikTok as the song for the “Kira Kira Dance.” Incidentally, Daddy Yankee’s original music video has been viewed over 1.5 billion times on YouTube, which shows just how popular it is.

Zutto (feat. HAN-KUN & TEE)SPICY CHOCOLATE

NTT Docomo Commercial “Connecting Feelings”
Zutto (feat. HAN-KUN & TEE)SPICY CHOCOLATE

This is a song by SPICY CHOCOLATE that was used in an NTT Docomo commercial aired around 2012.

The commercial features winter scenes, but even in the cold season, listening to this track warms the heart.

The ad, which shows the intertwined feelings of lovers, is also a must-see.

One Love (People Get Ready)Bob Marley

One Love – Song Around LA – Playing For Change
One Love (People Get Ready)Bob Marley

The song used in Daiwa Securities Group’s “Playing For Change” commercial is the classic “One Love” by the reggae legend Bob Marley.

Its peaceful vibe is wonderfully soothing, fully showcasing the charm of classic reggae—truly a signature anthem of the reggae world.

One Love(People Get Ready)Bob Marley

Nice commercial: Baskin-Robbins (31) Becky “Declaration of 31 LOVE!” version
One Love(People Get Ready)Bob Marley

Around 2014, a Baskin-Robbins (31 Ice Cream) commercial featured Bob Marley’s “One Love.” It’s no exaggeration to call Bob Marley a legendary reggae musician, and he influenced countless artists.

This song is one of his signature tracks and reflects the way he lived his life.

Let’s Feel High feat. MIGHTY CROWN & PKCZ®E-girls

E-girls / Let’s Feel High feat. MIGHTY CROWN & PKCZ®
Let’s Feel High feat. MIGHTY CROWN & PKCZ®E-girls

The KOSE “Fasio Mascara” commercial uses a reggae song by E-girls.

It also features E-girls members Kaede and Harumi Sato, which became a hot topic.

The stylish reggae vibe matches well with the visuals of the commercial.

Song of Café au LaitMINMI

Latest News | New commercial from Café au Lait about parenting ‘relatable moments’ — song by MINMI, mother of three
Song of Café au LaitMINMI

A commercial song used for Glico’s Café au Lait.

The lyrics are about “parenting relatable moments,” which resonated with mothers and fathers across Japan who have experience raising children.

The actress appearing in the ad is Kei Ishibashi, well known from the Ultraman series.