Benesse’s correspondence education program, Shinken Zemi, offers a wide range of courses for students from elementary to high school.
Many current students are enrolled, and plenty of adults likely took it in the past as well.
In this article, we’ll showcase a collection of Shinken Zemi commercials.
The high school course ads memorably portray youth as a theme, while the elementary and junior high versions emphasize how fun studying can be.
We’ll also touch on the featured performers and background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Gakken Classroom commercials: a compilation of ads showcasing how fun learning can be
- Summary of ECC Junior commercials. The standout feature is the direction that conveys how fun learning can be!
- A roundup of cram school commercials: from encouraging messages to funny ads
- Meiko Gijuku commercial. A compilation of commercials that cheer on exam takers across the country.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- A roundup of Tutor Try’s commercials. The dubbed Heidi voiceovers are distinctive!
- Summary of Zexy commercials. Commercials for Recruit’s wedding information magazine.
- Compilation of SECOM commercials [Are you using SECOM?]
- [NEXCO East, Central, and West Japan] Compilation of Expressway Commercials
- NEC commercials: a comprehensive showcase from PC ads to space business campaigns
- Compilation of Daihatsu commercials: the cast and BGM are captivating too!
Compilation of Shinken Seminar commercials. Benesse’s distance learning courses (1–10)
Benesse Shinken Zemi High School Course “Turnover” VersionCV: Kana Hanazawa
What is this story set to The Pillows’ classic song “Funny Bunny”? It’s not just that your grades will definitely improve once you start it—your sports performance will get better, your weak math skills will rise, and you’ll find yourself getting closer to your dreams.
Yes, it’s the dream-like cram course everyone knows: the Shinken Zemi TV commercial.
It brings back those youthful memories of reading only the manga in the Shinken Zemi direct-mail flyers.
Benesse Shinken Zemi Elementary Course “Red Pen Teacher” Version
In this TV commercial for Shinken Zemi Elementary Course, it portrays the personal Red Pen Teacher assigned to each student.
A boy comes home from school and happily says, “Mom understands me!” after finding out she prepared his favorite snack.
In the same vein, he cheerfully shares that his homeroom Red Pen Teacher understands him too.
Having a Red Pen Teacher who sincerely keeps track of his study progress is sure to boost his motivation to learn.
The background music features Sumika’s ‘Sense of Wonder,’ giving the commercial a friendly and upbeat vibe.
Benesse Shinken Zemi Junior High Course: “AI Learning Assistant and Older Sister”Kanna Hashimoto
This is a commercial showing Kanna Hashimoto’s middle school brother taking the Shinken Zemi Junior High Course.
It highlights how you can study with a plan tailored to you using a tablet.
The background music is Sumika’s “Sense of Wonder,” a familiar song from Shinken Zemi commercials.
Listening to its lyrics, which cheer you on to move forward on your own, is sure to give you courage!
Benesse Shinken Zemi High School Course: “Smartphone and Text” Version
This commercial portrays a male student being impressed by a female classmate’s fulfilling school life.
The girl quickly decides on a club right after enrolling, and she keeps up with her studies during her commute and at home by using her smartphone.
There’s a memorable, comedic moment where the boy says, “You’re really moving ahead!” but she hardly pays him any attention.
It clearly conveys that with Shinken Zemi, you can study efficiently and understand things easily.
The BGM features Sumika’s “Sense of Wonder,” a wonderful cheer song that boosts your motivation to move forward.
Benesse Shinken Zemi “You can do it.” VersionNanami Taki
This commercial introduces the idea that you can learn in a way that suits you—not just with traditional textbooks, but also by using tablets and computers, regardless of place or method.
The video begins with a scene of a female student, played by Nanami Taki, sketching a hermit crab by the seaside.
In the next cut, she switches from a sketchbook to a tablet and attends an online class.
The commercial effectively conveys how you can engage with what interests you and progress at your own pace without strain.
The background music features Sumika’s “Arles.” Its fresh, signature melody line and vocals are striking.
At the same time, the lyrics express a strong resolve to keep moving forward while believing in yourself, no matter what others say, making it a song that boosts your motivation when you listen to it.
Benesse Shinken Zemi University Entrance Exam “Basket” / “Pull-ups”
In the Benesse Shinken Seminar university entrance exam commercials, “Basketball” and “Pull-up,” the way students face the exam is depicted through scenes of playing basketball and doing pull-ups.
The catchy line “Your rival is always within yourself” leaves a strong impression, and anyone who has experienced university entrance exams will likely relate.
It’s a passionate commercial with a message that really hits home.
The BGM chosen for this CM is Galileo Galilei’s “From Me to You.” Its lyrics, portraying the struggle of confronting oneself while striving to move forward, are sure to give you a push.
Benesse Shinken Zemi “Win-the-Summer with Shinken Zemi” Versionmiwa
This commercial features miwa talking about her own student days.
Hearing her story about how throwing herself into music actually helped her work harder at her studies will surely encourage many high school students.
It emphasizes that with Shinken Zemi, it’s entirely possible to balance club or extracurricular activities with academics.
The background music is “ONENESS,” sung by miwa.
The song, which expresses a resolve to keep going without giving up no matter what happens, will serve as a motivational anthem not only for students preparing for entrance exams but for many people.