Compilation of Shinken Zemi commercials. Benesse’s correspondence education courses.
Benesse’s correspondence education program, Shinken Zemi, offers a wide range of courses for students from elementary to high school.
Many current students are enrolled, and plenty of adults likely took it in the past as well.
In this article, we’ll showcase a collection of Shinken Zemi commercials.
The high school course ads memorably portray youth as a theme, while the elementary and junior high versions emphasize how fun studying can be.
We’ll also touch on the featured performers and background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Compilation of Shinken Zemi commercials. Benesse’s correspondence/online education courses (11–20)
Benesse Shinken Zemi Junior High Course: “Summer to Crush Weak Subjects” Edition
This is a commercial introducing the special summer course of Benesse’s Shinken Zemi Junior High School program.
It highlights a short-term intensive curriculum tailored to each student’s weaknesses, emphasizing that they can overcome their weak areas during the summer vacation.
The background music features SHISHAMO’s 2017 release “BYE BYE.” Although the song portrays the feelings of a woman who can’t get over the pain of a past heartbreak, she’s determined to say goodbye to her moping self this summer.
It’s a song that can give courage not only in love but also to anyone who wants to work hard at something this summer.
Benesse Shinken Zemi Junior High Course: “If You Try Your Best” VersionRisa Hosoya
In the Benesse Shinken Zemi Junior High Course commercial featuring Risa Hosoya, she is portrayed pushing herself to take one more step toward passing the entrance exam for her chosen school.
After murmuring, “If I try a little harder, I can get into that high school…,” she is shown studying diligently.
The background music is ‘IT’S MY Yuuki,’ released by Kimaguren in 2011.
With “serious effort” as its theme, the lyrics encourage giving your all for your dreams, and—as the title suggests—it’s a cheer song that makes courage well up from within.
Benesse Shinken Zemi Elementary Course “You Can Start Changing From the New School Year” AdHonoka Yoshida
In the TV commercials for Shinken Zemi’s Elementary Course, there’s an ongoing series featuring two Chow Chows speaking in Kansai dialect.
In the “You Can Change Starting This New School Year, Chow!” version, it promotes a five-day spring break program to review the past year and help students start the new term with confidence.
It’s a humorous ad, so many people probably found their eyes drawn to it when they saw it.
Benesse Shinken Zemi Elementary Course “It’s Not the Same as Just Playing” Version
This commercial, titled in Kansai dialect, is for the Shinken Zemi Elementary Course.
Two elementary school kids are happily holding Nintendo Switch controllers when a voice pipes up, “Aren’t y’all just playing instead of studying again?”—and it turns out to be a Chow Chow dog.
But the twist is, they were actually studying with Shinken Zemi’s Nintendo Switch educational software.
It’s a very funny ad, memorable for the Chow Chow speaking humor-filled Kansai dialect!
In conclusion
We introduced a whole lineup of Benesse’s Shinken Zemi commercials. Looking back, there were many that caught our interest, from those with star-studded casts to ones featuring popular artists performing the CM songs. We’ll keep adding new ones as fresh commercials are released, so if any CM piques your interest in the future, be sure to check back on this article.