Compilation of Shinken Zemi commercials. Benesse’s correspondence education courses.
Benesse’s correspondence education program, Shinken Zemi, offers a wide range of courses for students from elementary to high school.
Many current students are enrolled, and plenty of adults likely took it in the past as well.
In this article, we’ll showcase a collection of Shinken Zemi commercials.
The high school course ads memorably portray youth as a theme, while the elementary and junior high versions emphasize how fun studying can be.
We’ll also touch on the featured performers and background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Compilation of Shinken Zemi commercials. Benesse’s correspondence/online education courses (11–20)
Benesse Shinken Zemi Junior High Course: “Pass while balancing club activities”Ayaka Miyoshi

This commercial for Shinken Zemi’s Junior High School Course features an impressive image of Ayaka Miyoshi cheering on the basketball team.
Against footage of students dedicating themselves to their club activities, it highlights that 93% of Shinken Zemi members successfully passed their chosen school entrance exams while balancing clubs and studies.
The message is that with Shinken Zemi, you can stay committed to what you love and still achieve your goals.
The background music is Remioromen’s “Hana ni Naru,” a rock tune with lyrics that convey a forward-looking attitude, focusing on the future rather than the past.
Benesse Shinken Zemi Junior High Prep Course: “Testimony of the Older Sister”Kanna Hashimoto

The lively song playing in the Benesse Shinken Zemi commercial featuring Kanna Hashimoto is sung by WANIMA! Included on their album “COMINATCHA!!,” this track is a perfect fit for students working hard with Shinken Zemi.
With the message of enjoying the story that is your own life, listening to this song is sure to help you get into your studies!
Benesse Shinken Zemi Elementary Course “You Can Start Changing From the New School Year” AdHonoka Yoshida

In the TV commercials for Shinken Zemi’s Elementary Course, there’s an ongoing series featuring two Chow Chows speaking in Kansai dialect.
In the “You Can Change Starting This New School Year, Chow!” version, it promotes a five-day spring break program to review the past year and help students start the new term with confidence.
It’s a humorous ad, so many people probably found their eyes drawn to it when they saw it.
Benesse Shinken Zemi Elementary Course “It’s Not the Same as Just Playing” Version

This commercial, titled in Kansai dialect, is for the Shinken Zemi Elementary Course.
Two elementary school kids are happily holding Nintendo Switch controllers when a voice pipes up, “Aren’t y’all just playing instead of studying again?”—and it turns out to be a Chow Chow dog.
But the twist is, they were actually studying with Shinken Zemi’s Nintendo Switch educational software.
It’s a very funny ad, memorable for the Chow Chow speaking humor-filled Kansai dialect!


