Compilation of Shinken Zemi commercials. Benesse’s correspondence education courses.
Benesse’s correspondence education program, Shinken Zemi, offers a wide range of courses for students from elementary to high school.
Many current students are enrolled, and plenty of adults likely took it in the past as well.
In this article, we’ll showcase a collection of Shinken Zemi commercials.
The high school course ads memorably portray youth as a theme, while the elementary and junior high versions emphasize how fun studying can be.
We’ll also touch on the featured performers and background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Benesse Shinken Zemi Elementary and Junior High Course: “For You Who Love Studying, It Begins.”Naniwa Danshi
In the TV commercials for Shinken Zemi’s Elementary and Junior High Courses, the members of Naniwa Danshi appear.
The ads highlight that you can study using a tablet and promote the idea that Shinken Zemi can help you come to enjoy studying.
The background music is their 2023 release, “Seishun Rhapsody,” a song that cheers you on to keep moving forward without comparing yourself to others and without giving up.
Combined with their signature bright, up-tempo sound, it’s a track that lifts your spirits as you listen!
Benesse Shinken Zemi Junior High Course: “Becoming a Middle Schooler!?” / “Choose Your Level” / “Join a Club” / “Let’s Overcome Weak Subjects”Sho Sakurai
This is a commercial with a story in which, at the producer’s request, the character ends up living a middle school life.
It’s not just about becoming a middle schooler; they also have to study and are given Shinken Zemi materials.
Although they’re confused by the pace of the school lessons, it’s striking how they make it through by using Shinken Zemi, which lets them choose a course that matches their level.
The ad fully highlights Shinken Zemi’s strengths, such as being able to balance club activities and having personalized drills tailored to one’s weak areas.
Benesse Shinken Zemi High School Course: “High School Life” EditionSuzu Hirose
This is a commercial that proposes how first-year high school students should study by working backward from passing university entrance exams.
In the video, it introduces the idea that studying in 15-minute sessions is effective, and many viewers probably thought, “I might be able to do this!” The commercial features Suzu Hirose and seems to show her trying to balance both club activities and studying.
Compilation of Shinken Zemi commercials. Benesse’s correspondence/online education courses (11–20)
Benesse Shinken Zemi High School Course ‘Declaration to Go on the Offensive’Tao Tsuchiya
This is an introductory commercial for the Shinken Zemi High School Course featuring Tao Tsuchiya.
Multiple plans are offered to match your target school’s level, making it clear that there’s a roadmap to achieve your goals.
On top of that, the tagline “Everything you need to do is right here” feels very reassuring.
The background music is the high-energy track “Marching Band,” released by ASIAN KUNG-FU GENERATION in 2011.
Its forward-looking message—“Even while carrying all kinds of emotions, light the way to the future and move forward!”—is expressed in Masafumi Gotoh’s own words.
It’s a song that sets listeners’ hearts ablaze.
Benesse Shinken Zemi Junior High Course: “Summer to Crush Weak Subjects” Edition
This is a commercial introducing the special summer course of Benesse’s Shinken Zemi Junior High School program.
It highlights a short-term intensive curriculum tailored to each student’s weaknesses, emphasizing that they can overcome their weak areas during the summer vacation.
The background music features SHISHAMO’s 2017 release “BYE BYE.” Although the song portrays the feelings of a woman who can’t get over the pain of a past heartbreak, she’s determined to say goodbye to her moping self this summer.
It’s a song that can give courage not only in love but also to anyone who wants to work hard at something this summer.
Benesse Shinken Zemi High School Course “First Day of School” VersionYuko Oshima
This commercial shows Yuko Oshima playing a high school student on her first day of school.
It promotes starting the Shinken Zemi High School Course when you enter high school, and also introduces a limited-time campaign where you can get an electronic Japanese–English dictionary with a listening function.
Oshima’s energetic presence really stands out.
The background music is TOKIO’s “Aiming for Tomorrow!,” written specifically for this commercial.
The lyrics, which encourage pressing forward with hope and looking only ahead, are truly captivating.
Benesse Shinken Zemi Junior High Course: “If You Try Your Best” VersionRisa Hosoya
In the Benesse Shinken Zemi Junior High Course commercial featuring Risa Hosoya, she is portrayed pushing herself to take one more step toward passing the entrance exam for her chosen school.
After murmuring, “If I try a little harder, I can get into that high school…,” she is shown studying diligently.
The background music is ‘IT’S MY Yuuki,’ released by Kimaguren in 2011.
With “serious effort” as its theme, the lyrics encourage giving your all for your dreams, and—as the title suggests—it’s a cheer song that makes courage well up from within.