Soflan’s commercial song. A popular jingle.

Original song

198X Lion Soflan S

It’s a nursery rhyme-style song based on rock ’n’ roll from a commercial that aired in the 1980s and was loved by children at the time.

Isn’t it likely the commercial was made with the idea that a child would beg their mother, saying, “Mom, my sweater keeps crackling, so buy Soflan”?

Behold, the hero returns.Georg Friedrich Händel

See, the Conqu’ring Hero Comes – Handel [A standard piece for award ceremonies and graduations]

Soflan Premium Deodorizer 'Early Take-In' Version (with Subtitles) / 15 Seconds / LION

It’s a commercial for Soflan, Lion’s fabric softener.

I wondered what the “flying torikomi” mentioned in the ad title meant, so I watched it… and it turns out it means bringing in the laundry before it’s completely dry! Many of us have probably done this “flying torikomi,” and when we do, the laundry often ends up smelling later, right? But the ad emphatically claims that if you use Soflan, even if you bring the laundry in early, it won’t smell! Also, don’t miss Tsuyoshi Muro’s wonderful smile! The song that plays near the end of the commercial is Handel’s “See, the Conqu’ring Hero Comes,” a classic for award ceremony BGM.

Many people may recognize the tune even if they don’t know its title.

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Hane Keisuke

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Original songIshii Momoko

[HD] Chiaki Kuriyama Aroma Rich 'Sheh in Paris' CM (15 seconds)

In a commercial aired in 2014, actress Chiaki Kuriyama appears.

The person singing the jingle at the end is Momoko Ishii, the vocalist of the acoustic duo Humming Kitchen.

Momoko Ishii also performs as a member of Bank Band, whose vocalist is Kazutoshi Sakurai from Mr.Children.

snowaiba masaki

Snow (♪ Yuki ya konko, arare ya konko) by Himawari 🌻 with Lyrics | Children's Song, Ministry of Education Shoka | YUKI SNOW

Handsome commercial: Arashi’s Masaki Aiba, Hirara Hayasaka, LION Soflan Premium Deodorizing Plus

In a commercial that aired in the winter of 2017, Masaki Aiba from Arashi sings Soflan’s original lyrics to the melody of the children’s song “Yuki.” His husky yet gentle singing voice is captivating.

The contrast between his white sweater and dark green apron is adorable.

Original songŌno Kyōko

Soflan Aroma Rich chick commercial, Kou Shibasaki

In a commercial aired in 2016, actress Kou Shibasaki appears.

The music is an original song for the commercial, sung by Kyoko Ohno—who performs as kyokoono and is the vocalist for the band waffles.

In addition to Soflan, Kyoko Ohno has sung many other commercial songs, including for Benesse and Lipovitan D.

Original songKaori Takeda

LION Scent and Deodorant Soflan Aroma Rich “The secret is the Aroma Veil” Ko Shibasaki

This is the 2014 commercial titled “The Secret Is Aroma Veil.” It features actress Kou Shibasaki.

The CM song is sung by Kaori Takeda, who is in high demand in the commercial jingle world.

In addition to Soflan, she has also sung for Benesse, Kanebo KATE, and Kanebo SALA.

Sleepy-time Exercise

Lion Soflan S

It feels like children were the target audience for this TV commercial that aired in the 1980s.

It’s a comical, fun commercial to watch.

The final line, “Makes anything you wear soft,” was the Soflan S tagline at the time.