RAG MusicCM
Lovely commercial jingle

Soflan’s commercial song. A popular jingle.

Many of you are probably curious about the song featured in the Soflan commercial.

Its pleasantly resonant harmonies, light melody, and warm vocals that make you want to hum along have surely captivated many listeners.

In this article, for those who find themselves wondering, “Who’s singing this?” every time the commercial airs, we take a closer look at the buzzworthy CM song.

We’ve gathered tracks from both recent and past commercials—new and old alike—so please enjoy.

Soflan commercial songs: Popular commercial songs (1–10)

Lion Soflan

Original songaiba masaki

Masaki Aiba Lion Soflan [Commercial]
Original songaiba masaki

In a commercial that aired in 2017, Masaki Aiba from Arashi appears.

His green apron is cute and refreshing, making him a perfect fit as the image character for a fabric softener.

In the ad, Aiba performs something like a cross between singing and speaking—a kind of rap.

Lion Soflan S

Original song

It’s a nursery rhyme-style song based on rock ’n’ roll from a commercial that aired in the 1980s and was loved by children at the time.

Isn’t it likely the commercial was made with the idea that a child would beg their mother, saying, “Mom, my sweater keeps crackling, so buy Soflan”?

Lion Soflan Aroma Rich

Original songIshii Momoko

[HD] Chiaki Kuriyama Aroma Rich 'Sheh in Paris' CM (15 seconds)
Original songIshii Momoko

In a commercial aired in 2014, actress Chiaki Kuriyama appears.

The person singing the jingle at the end is Momoko Ishii, the vocalist of the acoustic duo Humming Kitchen.

Momoko Ishii also performs as a member of Bank Band, whose vocalist is Kazutoshi Sakurai from Mr.Children.

Soflan commercial songs: Popular commercial tunes (11–20)

Lion Soflan

snowaiba masaki

Snow (♪ Yuki ya konko, arare ya konko) by Himawari 🌻 with Lyrics | Children's Song, Ministry of Education Shoka | YUKI SNOW
snowaiba masaki

In a commercial that aired in the winter of 2017, Masaki Aiba from Arashi sings Soflan’s original lyrics to the melody of the children’s song “Yuki.” His husky yet gentle singing voice is captivating.

The contrast between his white sweater and dark green apron is adorable.

Lion Soflan Aroma Rich

Original songŌno Kyōko

Soflan Aroma Rich chick commercial, Kou Shibasaki
Original songŌno Kyōko

In a commercial aired in 2016, actress Kou Shibasaki appears.

The music is an original song for the commercial, sung by Kyoko Ohno—who performs as kyokoono and is the vocalist for the band waffles.

In addition to Soflan, Kyoko Ohno has sung many other commercial songs, including for Benesse and Lipovitan D.

Lion Soflan: 'The Secret Is the Aroma Veil'

Original songKaori Takeda

LION Scent and Deodorant Soflan Aroma Rich “The secret is the Aroma Veil” Ko Shibasaki
Original song by Kaori Takeda

This is the 2014 commercial titled “The Secret Is Aroma Veil.” It features actress Kou Shibasaki.

The CM song is sung by Kaori Takeda, who is in high demand in the commercial jingle world.

In addition to Soflan, she has also sung for Benesse, Kanebo KATE, and Kanebo SALA.

Lion Soflan S “Suyasuya Taiso” Version

Sleepy-time Exercise

It feels like children were the target audience for this TV commercial that aired in the 1980s.

It’s a comical, fun commercial to watch.

The final line, “Makes anything you wear soft,” was the Soflan S tagline at the time.