[Packed with Popular Artists] A Compilation of Subaru Commercial Songs
Subaru has a devoted fan base, even among domestic automakers.
You’ve probably often seen their TV commercials highlighting safety performance and sporty driving.
Subaru frequently uses songs by popular artists—both from Japan and abroad—for its commercial music, and those tracks often become a hot topic.
In this article, we’ll introduce all the songs that have been featured in Subaru’s commercials so far.
See if you can find that tune you heard in a CM and wondered about, or discover a new favorite!
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[Packed with Popular Artists] Compilation of Subaru Commercial Songs (1–10)
astronomical observationBUMP OF CHICKEN
The song used in the commercial for Subaru’s SUV, the Crosstrek, is BUMP OF CHICKEN’s “Tentai Kansoku” (Stargazing).
Released in 2001, it’s one of their early signature tracks, reaching No.
3 on the Oricon Singles Chart, and it was such a hit that it even inspired a TV drama based on the song’s theme.
The version used in Subaru’s commercial is a re-recording from 2022.
The lyrics, which depict a breakup from a unique perspective, are emotionally stirring, and the shimmering sound evokes a starry sky just like the title suggests—a true classic.
Wings Named YouKobukuro
When you think of songs used in car commercials, you picture a car dashing through majestic scenery, paired with music that fits perfectly, right? This song, Kobukuro’s “Kimi to Iu Na no Tsubasa” (“Wings Named You”), matches that image exactly—a refreshing track that pairs beautifully with nature and grand landscapes.
The lyrics evoke the seasons and touch on elements like the sky and wind, which totally explains its breezy feel.
At the same time, it’s also a gutsy song that gives you the strength to overcome hardships.
Shape of LoveMISIA
MISIA is an artist loved by many for her commanding vocals and outstanding performance skills.
Her song “Ai no Katachi” is her 35th single, released in 2018, and is a collaboration with HIDE from GReeeeN.
The track has been featured in numerous tie-ins and was performed at the NHK Kōhaku Uta Gassen for three consecutive years starting in 2018, with MISIA closing the show in 2020.
It’s a moving number that makes you feel just how popular and deeply touching this masterpiece is.
[Packed with Popular Artists] Compilation of Subaru Commercial Songs (11–20)
Flame Choir [Choir]Kuwata Keisuke
![Flame Choir [Choir]Kuwata Keisuke](https://i.ytimg.com/vi/Fwa-jxRdBSU/sddefault.jpg)
It has that quintessential Kuwata sparkle in the intro and the rhythmic lilt that now feels reassuring—so pleasant to the ear.
It’s one of the advance-release tracks from his 2021 EP, “Gohan Miso Soup Nori Otsukemono Tamagoyaki feat.
Umeboshi,” created around the theme of Kuwata’s idea of the “ultimate menu.” The song also tied in as the CM track for SUBARU’s new Forester.
Its fresh, liberating atmosphere fits the commercial perfectly, and the lyrics—depicting Japanese omotenashi, with a welcoming spirit that feels like someone saying, “Come on in”—lift a tired heart and fill you with brightness.
LOVE LOVE LOVEDREAMS COME TRUE
There are many signature songs by DREAMS COME TRUE, but you can’t leave out “LOVE LOVE LOVE.” Released in 1995 as their 18th single, it was also the theme song for the hit TV drama “Say You Love Me,” starring Etsushi Toyokawa and Takako Tokiwa, and it became a hit alongside the show.
With its very simple, straightforward lyrics and a style that doesn’t say too much, it’s loved as a tear-jerking love song that resonates with almost anyone who’s experienced romance.
My WayFrank Sinatra
The gentle, laid-back song featured in Subaru’s “believe.” commercial is “My Way” by the famous American jazz singer Frank Sinatra.
It’s a well-known number that has been covered by world-renowned artists such as Elvis Presley and Sid Vicious.
In Japan, it has also been covered with Japanese lyrics by artists like Kiyohiko Ozaki and Keiko Fuji.
The song portrays the protagonist, aware that the end of life is near, reflecting that “though many things happened, it was a good life lived true to myself.” Listening closely to the song while watching the commercial may leave you feeling that driving a Subaru could help you lead a wonderful life that’s true to who you are.
Stargazersupittsu
Stargazer is a love song by Spitz, released in 2004.
Many people may know it as the theme song for Ainori.
Following Nagisa and Hibiscus, it was also used in a commercial for the Forester.
Its melodious, beautiful band sound feels like a shooting star might sparkle across the sky.
The lyrics, which earnestly portray the ache of love, make you think of someone dear and deepen the longing for those everyday, dreamlike moments.
It’s perfect for a drive, too! Masamune’s clear, translucent vocals somehow make your heart feel lighter.