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Takemoto Piano commercials: from the one rumored to stop babies from crying to past footage

Once you hear the phrase “Please sell me your piano♪,” it never leaves your head, does it? Takemoto Piano’s commercials, with their irresistibly catchy melody and distinctive visuals, have etched themselves deeply into the memories of people across generations.

There was even a buzzworthy rumor that babies stop crying when they hear the jingle.

In this article, we’ll share plenty of stories and charms surrounding the Takemoto Piano commercials.

Enjoy a nostalgic trip as you read along!

Takemoto Piano commercials: from the one rumored to stop babies from crying to past footage

Takemoto Piano “More and More” VersionNEW!

This is the 2024 version of the long-beloved Takemoto Piano classic commercial “More and More,” produced based on the original.

While Ichirō Zaitsu’s distinctive vocals remain unchanged, the piano accompaniment has been rearranged.

The staging, which once featured dancing atop piano keys, has now shifted to a scene where a piano fairy and a giraffe dance in a grassland.

The meowing cat at the beginning and the giraffe mimicking Zaitsu’s voice near the end add a subtly surreal and memorable touch.

Blending nostalgia with freshness, it’s a commercial you’ll definitely want to check out.

Takemoto Piano “About a Certain Place in the Kinki Region” Collaboration VersionNEW!

Takemoto Piano commercial: Collaboration version for the film “About a Certain Place in the Kinki Region”

These commercials are based on the 2024 versions of the “More and More” and “Round and Round” spots, but they are collaboration commercials with the film “About a Certain Place in the Kinki Region” that aired in 2025.

While both commercials are the same as the 2024 versions from the beginning through the middle, the endings feature special collaborative touches, such as the line “Please watch the movie” and footage from the film.