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Takemoto Piano commercials: from the one rumored to stop babies from crying to past footage

Takemoto Piano commercials: from the one rumored to stop babies from crying to past footage
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Once you hear the phrase “Please sell me your piano♪,” it never leaves your head, does it? Takemoto Piano’s commercials, with their irresistibly catchy melody and distinctive visuals, have etched themselves deeply into the memories of people across generations.

There was even a buzzworthy rumor that babies stop crying when they hear the jingle.

In this article, we’ll share plenty of stories and charms surrounding the Takemoto Piano commercials.

Enjoy a nostalgic trip as you read along!

Takemoto Piano commercials: from the one rumored to stop babies from crying to past footage

Takemoto Piano “More and More” VersionNEW!Ichiro Zaizu

Takemoto Piano 1-hour endurance high-quality audio

Speaking of Takemoto Piano commercials, this is the one, right? It became one of the most famous commercials nationwide despite being a Kansai-only local ad, after it was featured on “Detective Knight Scoop” as a commercial that makes babies stop crying.

It starts with a cat’s meow, then the sound effect of a piano lid opening, and after another cat’s meow, a lively tune kicks in… Apparently, this whole progression captures babies’ attention.

Of course, many adults also find this commercial especially memorable.

Takemoto PianoNEW!

Takemoto Piano New Commercial

It depicts how pianos purchased by Takemoto Piano are used, conveying a sense of reassurance about having them taken in.

What’s shown here is the maintenance process before the pianos move on to their next owners; from the scenes of beautiful restoration, you can also feel the care and affection for the instruments.

In the end, the sight of beautifully arranged pianos is presented, clearly communicating the richness of the product lineup.

Takemoto Piano AI Dance “Everyone Together in a Circle” VersionNEW!

Takemoto Piano commercial: “AI Dance: Everyone in a Circle” — 15-second version

This is a renewed commercial that keeps the long-beloved Takemoto Piano jingle while updating the visuals with AI.

This version features a gentle arrangement of the music, matched by a surreal world where a giraffe in a tuxedo performs a relaxed dance.

The appearance of a giraffe playing the piano highlights the piano itself, while the telephone in the background underscores the desire for viewers to make inquiries by phone.

Takemoto Piano “Everyone in a Circle” VersionNEW!

This is a 2024 commercial remade based on the familiar “Round” version of the ad once sung by Ichirō Zaizu.

Created using AI technology, this CM depicts a piano fairy dancing in the great outdoors.

The iconic closing line “Sono tōri!” (“Exactly right!”) from Zaizu remains, but this time the line is delivered by a giraffe instead of Zaizu.

Takemoto Piano “Everyone in a Circle” VersionNEW!Ichiro Zaizu

Takemoto Piano Commercial “Everyone in a Circle” Version

This is one of the classic commercials featuring Ichiro Zaitsuu, who also performs the song.

Compared to the other staple “More and More” version, this one is characterized by a more relaxed melody, and Zaitsuu’s gentle, warm vocals are incredibly soothing.

It’s a song with a melody that makes you want to hum along, and the dance performed by Zaitsuu and the piano on the keyboard is also memorable.

Takemoto Piano 1997–1999NEW!

Old Takemoto Piano Commercial Compilation (1997–1999)

These commercials for Takemoto Piano express, from various angles, the value and convenience of their high-priced piano buybacks.

In the spot featuring an Osaka auntie, it conveys the joy of turning it into a secret stash of savings, while the ad showing maintenance depicts the company’s commitment to how the piano will be used.

Every version has a bright, upbeat tone, which communicates the satisfaction of having unwanted items purchased at a good price and put to effective use.

The staff’s warm smiles also give the impression of a customer-centric attitude.

Takemoto Piano AI Dance “More and More” VersionNEW!

Takemoto Piano commercial: “AI Dance: More and More” 15-second version

This commercial keeps Takemoto Piano’s signature jingle as is, while updating the visuals using AI.

It portrays a unique world where giraffes in tuxedos dance, conveying a clear sense of fun amid the strangeness.

A giraffe plays the piano in time with the music, a giant phone appears in the background, and the visuals trace the lyrics—all of which leave a strong impression.