History of Tesla commercials: looking back at the videos that made headlines
When it comes to Tesla, it’s recognized worldwide as a pioneer in electric vehicles.
Its commercials also have a unique worldview—paired with stylish visuals, they’re invariably memorable.
Many of you have probably seen them on TV or online and thought, “There’s something intriguing about this ad.” In this article, we’ll take a closer look at Tesla’s commercials.
Be sure to check out these videos that embody the brand’s innovative image.
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Tesla CM's historical commercials: Looking back at the buzzworthy videos (1–10)
Tesla “TRON Mode” Edition
This is a commercial introducing the Tron Mode software installed in Teslas.
Like the sci-fi movie Tron, it mainly shows a glowing bike guiding you, creating a near-futuristic vibe.
Because Tesla cars are so distinctive, this guide and display feel like a perfect match, conveying a cohesive worldbuilding.
The video also captures the excitement of leaping into the future, along with a sense of speed that fits that feeling.
Tesla “Launches in New Zealand”
This commercial showcases how Tesla is loved in New Zealand by highlighting the excitement of a bustling exhibition.
It begins intriguingly with a traditional dance welcoming the event, but quickly shifts to a straightforward spotlight on the cars, conveying the thrill of the latest models.
The smiles on both viewers and drivers express the excitement of driving.
It also seems to emphasize reliable features that ensure stable performance anywhere, adding a sense of safety.
Tesla: “Meet the Updated Model S & X”
This is a commercial that overlays the driving of Tesla’s Model S and Model X to highlight the differences in their design and performance.
As they cruise calmly, another car appears, and the way they run as if in competition clearly reveals contrasts in speed, stability, and design.
The music that further accentuates the sense of speed portrayed in these visuals is Jackson Wild’s “My Mind.” With its digital sound resonating in the low end, the steadily increasing pace conveys a distinctive sense of tension.
Tesla: “Self-Driving from the factory to the loading dock”
This commercial shows how far Tesla has come in realizing the dream of autonomous driving by depicting scenes inside the factory.
Vehicles drive automatically from the factory to the loading area, revealing efficiencies that not only enhance driving capabilities but also improve shipping stability.
The song that lends a calm atmosphere to these visuals of efforts toward a better future is Kyle Cox’s “Patiently Waiting.” Its acoustic sound with a country feel, layered with gentle vocals, conveys a clear sense of warmth.
Tesla “New Model Y” Edition
This is a commercial introducing Tesla’s new Model Y, highlighting its stylish design and exceptional ride comfort.
The way it glides smoothly through expansive scenery conveys stability, while the soft atmosphere of the visuals imparts a sense of calm.
The song that further accentuates this gentle mood is Sam Dees’s “I Need You Girl.” Its relaxed, soulful sound layered with tender, conversational vocals soothes the listener.