History of Tesla commercials: looking back at the videos that made headlines
When it comes to Tesla, it’s recognized worldwide as a pioneer in electric vehicles.
Its commercials also have a unique worldview—paired with stylish visuals, they’re invariably memorable.
Many of you have probably seen them on TV or online and thought, “There’s something intriguing about this ad.” In this article, we’ll take a closer look at Tesla’s commercials.
Be sure to check out these videos that embody the brand’s innovative image.
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Tesla CM's historical commercials: Looking back at the buzzworthy videos (1–10)
Tesla “Launches in New Zealand”
This commercial showcases how Tesla is loved in New Zealand by highlighting the excitement of a bustling exhibition.
It begins intriguingly with a traditional dance welcoming the event, but quickly shifts to a straightforward spotlight on the cars, conveying the thrill of the latest models.
The smiles on both viewers and drivers express the excitement of driving.
It also seems to emphasize reliable features that ensure stable performance anywhere, adding a sense of safety.
Tesla: “Self-Driving from the factory to the loading dock”
This commercial shows how far Tesla has come in realizing the dream of autonomous driving by depicting scenes inside the factory.
Vehicles drive automatically from the factory to the loading area, revealing efficiencies that not only enhance driving capabilities but also improve shipping stability.
The song that lends a calm atmosphere to these visuals of efforts toward a better future is Kyle Cox’s “Patiently Waiting.” Its acoustic sound with a country feel, layered with gentle vocals, conveys a clear sense of warmth.
Tesla “New Model Y” Edition
This is a commercial introducing Tesla’s new Model Y, highlighting its stylish design and exceptional ride comfort.
The way it glides smoothly through expansive scenery conveys stability, while the soft atmosphere of the visuals imparts a sense of calm.
The song that further accentuates this gentle mood is Sam Dees’s “I Need You Girl.” Its relaxed, soulful sound layered with tender, conversational vocals soothes the listener.
Tesla CM’s commercials over the years: revisiting the buzz-worthy videos (11–20)
Tesla: “Preheat Your Tesla From Anywhere”
This commercial clearly showcases Tesla’s remote vehicle control features through an example of how to use them.
It portrays a scene of people enjoying skiing, remotely operating the car while riding a ski lift to warm the cabin and melt the snow.
Being able to prepare the car before getting in conveys Tesla’s strong commitment to supporting its users.
Since this is just one example, it also raises expectations about what else might be possible.
Tesla “Stealth Grey” Edition
Introducing Stealth Gray from Tesla’s vehicle color lineup, this commercial straightforwardly highlights how this color shapes the overall design.
Its key point is how it blends into the darkness, and by showing the car emerging from the shadows, it conveys a cool, composed vibe.
At the same time, it spotlights fine details and shimmering highlights, adding a sense of luxury.
It’s a color that enhances the stylish design, delivering an exciting, captivating visual.
Tesla: “This Robot Sucks”
This is a commercial that introduces a robot which cleans the interior of a Tesla, while also conveying possibilities for the future.
It’s not a product announcement but rather presented as experimental footage, building anticipation about how this could be realized.
The overlapping robot voices are striking, and with a touch of irony in the wording, the way it cleans even the finer details makes it feel approachable.
It conveys the sense of technological progress—self-driving cars being cleaned automatically.
Tesla “CaraokeMic”
This is a commercial introducing Tesla’s karaoke microphone and related features that liven up your driving time.
The lyrics are displayed on the screen, and you can see people in the car getting excited as they pass the mic around.
The song lightly sung amid the excitement in the footage is Little Big’s “SKIBIDI.” It’s a track notable for its light scat vocals, and the sound of the words infuses the entire song with a sense of fun.
It’s a perfect choice for expressing excitement, isn’t it?