History of Tesla commercials: looking back at the videos that made headlines
When it comes to Tesla, it’s recognized worldwide as a pioneer in electric vehicles.
Its commercials also have a unique worldview—paired with stylish visuals, they’re invariably memorable.
Many of you have probably seen them on TV or online and thought, “There’s something intriguing about this ad.” In this article, we’ll take a closer look at Tesla’s commercials.
Be sure to check out these videos that embody the brand’s innovative image.
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Tesla CM's historical commercials: Looking back at the buzzworthy videos (1–10)
Tesla “TRON Mode” Edition
This is a commercial introducing the Tron Mode software installed in Teslas.
Like the sci-fi movie Tron, it mainly shows a glowing bike guiding you, creating a near-futuristic vibe.
Because Tesla cars are so distinctive, this guide and display feel like a perfect match, conveying a cohesive worldbuilding.
The video also captures the excitement of leaping into the future, along with a sense of speed that fits that feeling.
Tesla “Launches in New Zealand”
This commercial showcases how Tesla is loved in New Zealand by highlighting the excitement of a bustling exhibition.
It begins intriguingly with a traditional dance welcoming the event, but quickly shifts to a straightforward spotlight on the cars, conveying the thrill of the latest models.
The smiles on both viewers and drivers express the excitement of driving.
It also seems to emphasize reliable features that ensure stable performance anywhere, adding a sense of safety.
Tesla: “Self-Driving from the factory to the loading dock”
This commercial shows how far Tesla has come in realizing the dream of autonomous driving by depicting scenes inside the factory.
Vehicles drive automatically from the factory to the loading area, revealing efficiencies that not only enhance driving capabilities but also improve shipping stability.
The song that lends a calm atmosphere to these visuals of efforts toward a better future is Kyle Cox’s “Patiently Waiting.” Its acoustic sound with a country feel, layered with gentle vocals, conveys a clear sense of warmth.
Tesla CM’s commercials over the years: revisiting the buzz-worthy videos (11–20)
Tesla “Powerwall 3 Operates in Over Two Feet of Water” edition
This commercial straightforwardly expresses how the Tesla Powerwall 3 home battery can enrich everyday life.
It portrays moments of using electricity in daily living, and through the smiling faces, it conveys a clear sense of electricity’s stability and strength.
The music that further accentuates the calm atmosphere depicted in the visuals is VESHZA’s “Time to Move.” The track is notable for its rhythmically pulsing digital sound, and its distinctive sense of weightlessness has a soothing effect on listeners.
Tesla: “Preheat Your Tesla From Anywhere”
This commercial clearly showcases Tesla’s remote vehicle control features through an example of how to use them.
It portrays a scene of people enjoying skiing, remotely operating the car while riding a ski lift to warm the cabin and melt the snow.
Being able to prepare the car before getting in conveys Tesla’s strong commitment to supporting its users.
Since this is just one example, it also raises expectations about what else might be possible.
Tesla “Stealth Grey” Edition
Introducing Stealth Gray from Tesla’s vehicle color lineup, this commercial straightforwardly highlights how this color shapes the overall design.
Its key point is how it blends into the darkness, and by showing the car emerging from the shadows, it conveys a cool, composed vibe.
At the same time, it spotlights fine details and shimmering highlights, adding a sense of luxury.
It’s a color that enhances the stylish design, delivering an exciting, captivating visual.
Tesla: “This Robot Sucks”
This is a commercial that introduces a robot which cleans the interior of a Tesla, while also conveying possibilities for the future.
It’s not a product announcement but rather presented as experimental footage, building anticipation about how this could be realized.
The overlapping robot voices are striking, and with a touch of irony in the wording, the way it cleans even the finer details makes it feel approachable.
It conveys the sense of technological progress—self-driving cars being cleaned automatically.