Lexus commercials: the latest release and classic masterpieces from past years
Among luxury car brands, Lexus commercials stand out as particularly elegant and refined.
Though they have evolved with the times, their worldbuilding has always captivated viewers.
Especially memorable are the visuals that convey an air of elegance and the many dazzling cars that shine within them.
In this article, we’ll introduce commercials that embody Lexus’s signature beauty—featuring the latest spots as well as classic masterpieces.
You’re sure to find a commercial that lingers in your memory.
Lexus commercials: The latest release and classic masterpieces through the years (1–10)
LEXUS RZ Reveal Movie 2025
This commercial introduces the new LEXUS RZ, showcasing in stylish visuals what features it offers and how it performs.
The focus is mainly on its looks and powerful driving, with scenes that demonstrate performance across different times and places.
Toward the end, it highlights the use of specific features, conveying that its driving prowess comes from cutting-edge technology.
Overall, the stable imagery gives the impression that it also emphasizes everyday ease of use.
LEXUS IS × KEN GUSHI Driving MovieKengushi
This commercial introduces the Climax Edition, a special variant of the LEXUS IS 500 engineered to maximize its performance.
It emphatically showcases the car’s capabilities by highlighting its powerful driving, which further accentuates the high-output 5.0L V8 engine.
By showing not only everyday driving but also race scenes on a circuit, the ad conveys the full extent of its power.
It delivers a sense of exhilaration by presenting race-ready functionality seamlessly integrated into daily life.
LEXUS LBX My Premium Casual ‘Elegant’ Version
This commercial focuses on the elegance and luxury embodied by the LEXUS LBX, strongly highlighting the meticulous attention to detail behind it.
It makes a striking impression by opening with the image of fabric being crafted, then connecting that process to the appearance of the seats, which conveys the brand’s commitment to the interior.
From there, it expands to the overall look of the vehicle, showcasing it driving through beautiful scenery to emphasize a beauty that makes everyday life more enjoyable.
The scenes that echo ballet further accentuate this sense of beauty.
LEXUS LBX “Breaking the Hierarchy” Version
This commercial powerfully showcases the stylish design of the LEXUS LBX and the features that deliver a comfortable driving experience.
It’s a straightforward piece that simply shows the engine starting and the car in motion, but because the shots are up close, you can really appreciate the attention to detail in the design.
The sense of speed as it races through vast landscapes and the stability that confidently handles curves strongly convey its comfort and functionality.
LEXUS LBX My Premium Casual「Cool WEEKDAY」
This commercial showcases the driving experience to highlight the care and attention put into the LBX, Lexus’s new take on compact luxury.
With the theme of a cool weekday, it depicts the LBX being used in various everyday moments to convey both the ease of driving and the exhilarating aesthetics.
You can really sense the stable, powerful performance, making it clear how it contributes to a more fulfilling daily life.
LEXUS “MORIZO Documentary”Akio Toyoda
This commercial promotes the passion and spirit of challenge embedded in the LEXUS brand, as seen through Akio Toyoda’s relationship with his beloved cars.
It features the new LEXUS LBX MORIZO Edition, along with a strong message about the long hours devoted to achieving its performance.
The high-speed footage of the car tearing through circuit-like roads really lets you feel its powerful, stable driving dynamics.
LEXUS LM 6-seater “Overview” / “Driving” / “Interior”
This commercial highlights, from various angles, the LM 6-seater’s greatest appeal: its serene, comforting cabin.
It shows that the spacious interior makes onboard meetings possible, and that the powerful performance ensures a comfortable drive.
The control panel is also featured prominently, conveying ease of use through the many functions operable right at your fingertips.
Above all, it emphasizes that despite being a car, it’s a space where you can truly relax with peace of mind.