Lexus commercials: the latest release and classic masterpieces from past years
Among luxury car brands, Lexus commercials stand out as particularly elegant and refined.
Though they have evolved with the times, their worldbuilding has always captivated viewers.
Especially memorable are the visuals that convey an air of elegance and the many dazzling cars that shine within them.
In this article, we’ll introduce commercials that embody Lexus’s signature beauty—featuring the latest spots as well as classic masterpieces.
You’re sure to find a commercial that lingers in your memory.
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Lexus commercials: The latest release and classic masterpieces through the years (1–10)
LEXUS LM 6-seater “Overview” / “Driving” / “Interior”
This commercial highlights, from various angles, the LM 6-seater’s greatest appeal: its serene, comforting cabin.
It shows that the spacious interior makes onboard meetings possible, and that the powerful performance ensures a comfortable drive.
The control panel is also featured prominently, conveying ease of use through the many functions operable right at your fingertips.
Above all, it emphasizes that despite being a car, it’s a space where you can truly relax with peace of mind.
LEXUS Story of LM – short ver-
This commercial emphasizes the core concept of the LEXUS LM: providing tranquility and creativity.
It showcases the comfort of its spacious interior and the ease of controls that can be completed at your fingertips, conveying a reassuring ride quality.
It also clearly depicts the powerful performance seen from the outside, ensuring that the crucial driving dynamics of the vehicle are not forgotten.
LEXUS RX CONCEPT MOVIE
This commercial overlays various videos themed around moments that move the heart with the driving performance of the LEXUS RX, highlighting the excitement and exhilaration found there.
From the many joyous scenes and smiles unique to each person, it also conveys the desire to support those heart-stirring moments with the RX.
The ad clearly showcases the brand’s dedication to functionality as well, revealing an intention to inspire through both design and driving.
The contrast between beaming smiles and stable handling gives the impression that it also emphasizes the RX’s powerful performance.
Lexus commercials: The latest release and classic commercials through the years (11–20)
LEXUS LBX My Premium Casual “Relax WEEKEND” version
This is a commercial that showcases driving the LEXUS LBX, highlighting its beauty and stable performance.
It also focuses on trips to various destinations beyond the drive itself, conveying a sense of reassurance that firmly supports those outings.
While compact, it offers a large cargo capacity that can hold a variety of items—showing how that versatility leads to many different kinds of enjoyment.
LEXUS UX ‘Life Dramatic Woman’ Version
This commercial promotes the beauty of the LEXUS UX and the exhilaration it brings, conveyed through a comical worldview.
The memorable scenes—like work-related mishaps and movie-trailer-style moments—convey a sense of reassurance by showing the UX nearby.
The light, quick pace of the rapidly changing scenes also strongly suggests how it supports the fun of everyday life.
It feels like the content expresses the anticipation of what kind of drama awaits when you incorporate the UX into your life.
LEXUS “RX START THE WAY” version
This commercial portrays various everyday scenes with the LEXUS RX, conveying a sense of reassurance that the RX supports people’s lives.
From different happenings at work and encounters at a shop to watching over a child’s challenges, it suggests a commitment to supporting a wide range of feelings and moments.
A key point is that the driving scenes are depicted clearly, giving the impression that the RX offers stability that doesn’t interfere with day-to-day emotions.
LEXUS ELECTRIFIED ‘A POWERFUL DUO’ / UX300e ‘Triangle Battery’ / NX ‘Circle Plug-in Hybrid’ / ‘Rectangle Hybrid’
This commercial showcases how LEXUS has achieved both driving performance and environmental performance, using footage that highlights the look and functionality of its electric vehicles.
Set in a stylish atmosphere enhanced by distinctive lighting, it presents a range of colors and models while conveying meticulous attention to detail.
The narration, which communicates this commitment directly, is also striking—its tense delivery evokes a sense of anticipation, as if something is about to begin.
Precisely because it doesn’t show driving scenes, it conveys a strong desire for viewers to give the vehicles a try.