Lexus commercials: the latest release and classic masterpieces from past years
Among luxury car brands, Lexus commercials stand out as particularly elegant and refined.
Though they have evolved with the times, their worldbuilding has always captivated viewers.
Especially memorable are the visuals that convey an air of elegance and the many dazzling cars that shine within them.
In this article, we’ll introduce commercials that embody Lexus’s signature beauty—featuring the latest spots as well as classic masterpieces.
You’re sure to find a commercial that lingers in your memory.
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Lexus commercials: The latest release and classic commercials from past generations (21–30)
LEXUS IS ‘Undokai’ Edition

This commercial has a sports day theme that evokes the lively, dynamic spirit of people driving a Lexus.
The thrilling driving scenes featuring two Lexus IS cars are presented as compelling moments where a woman handles the car both aggressively and nimbly.
The driver’s vitality conveys the exhilaration of Lexus performance.
Set to the William Tell Overture, the ad showcases the powerful, dynamic movement of a Lexus coming to life even across a vast desert.
LEXUS F Series “DANCE of F”

It became a hugely popular commercial with an American vibe, showing how everyone stops what they’re doing in everyday life to watch a Lexus drive by.
Lexus, which Toyota markets in the U.S.
as a luxury brand, perfectly fits the imaging used to promote it as a new kind of luxury car symbolizing the American Dream.
The ad compellingly portrays Lexus’s allure—non-intimidating yet high-performance and high-quality—as an embodiment of American-style luxury.
LEXUS RX “CEO” version

The commercial’s theme is a grand dream of achieving two sides: success in business and being a tough professional wrestler.
There’s a luxurious presence here, and the new luxury crossover “RX” is built around this worldview.
In a sense, it’s an almost impossible dream—yet the desire to pursue it embodies a new era of luxurious living.
That is the message of the new luxury crossover “RX,” and it has become hugely popular.


