Lexus commercials: the latest release and classic masterpieces from past years
Among luxury car brands, Lexus commercials stand out as particularly elegant and refined.
Though they have evolved with the times, their worldbuilding has always captivated viewers.
Especially memorable are the visuals that convey an air of elegance and the many dazzling cars that shine within them.
In this article, we’ll introduce commercials that embody Lexus’s signature beauty—featuring the latest spots as well as classic masterpieces.
You’re sure to find a commercial that lingers in your memory.
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Lexus commercials: The latest release and classic commercials through the years (11–20)
LEXUS RZ Movie: “Grip the Evolution”
This is an introduction commercial for the RZ electric vehicle released in December 2025.
It shows the car smoothly navigating a mountain road with a series of hairpin turns, and its refined interior and exterior really stand out.
Many car enthusiasts were likely drawn to the distinctive, non-round steering wheel used in certain trims.
The commercial builds strong anticipation for the new model.
LEXUS RX “Driving Session”
This is an alternate version of the Lexus commercial composed solely of vocal percussion.
In that one, the Lexus only appears at the very end, but in this version they’re in it from the start.
Both the driver and the passenger do vocal percussion and sing their hearts out in the car, giving the commercial a very stylish vibe.
LEXUS UX “LIFE DRAMATIC MAN” Edition
This piece might have been one of the most striking in the Lexus series.
It’s a memorable commercial featuring drama unfolding both inside and outside a Lexus.
Without a before-and-after storyline, it’s wonderful how your imagination can expand endlessly.
Enjoy interpreting the relationship and backstory of the two in your own way!
LEXUS LTI IS “Signals” Version
Here’s a stunningly stylish Lexus commercial with mesmerizing visual beauty.
They attached countless LEDs to the car body, and the way it lights up like projection mapping is truly wonderful.
While it’s a promotional movie, it’s crafted like a light-based work of art, and it even makes you want to see it in person.
LEXUS LEXUS IS ‘Drive on EMOJI’ Version
In Lexus’s commercial “Drive on EMOJI,” the car’s sophisticated design and driving performance are brilliantly showcased.
The sleek lines of the body and its bold, sharp expression are striking, captivating viewers and refusing to let go.
Seeing the Lexus drifting and attacking corners must have thrilled every car enthusiast.
The emoji-themed presentation is catchy, too—it leaves a deep impression after just one viewing.
LEXUS RX “Amazing Music Session”
This commercial makes abundant use of vocal percussion to create a stylish and striking expression.
The video’s appeal lies in its rhythmic music, but you won’t know what it’s advertising until the very end when Lexus appears.
Including that aspect, it’s a very captivating, absorbing commercial.
Lexus commercials: The latest release and classic commercials from past generations (21–30)
LEXUS LS Concept “DISCOVER” version
This commercial conveys, through tense, gripping visuals, the determination embedded in Lexus vehicles to carve out the future.
It speaks to the idea that only those who face fear and hardship can broaden their world, and it also expresses how the car supports them in doing so.
It’s a piece that makes you feel a strong resolve—pursuing the new and charging toward the future—communicated through the vehicle.
