History of Tesla commercials: looking back at the videos that made headlines
When it comes to Tesla, it’s recognized worldwide as a pioneer in electric vehicles.
Its commercials also have a unique worldview—paired with stylish visuals, they’re invariably memorable.
Many of you have probably seen them on TV or online and thought, “There’s something intriguing about this ad.” In this article, we’ll take a closer look at Tesla’s commercials.
Be sure to check out these videos that embody the brand’s innovative image.
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Tesla CM’s commercials over the years: revisiting the buzz-worthy videos (11–20)
Tesla “Powerwall 3 Operates in Over Two Feet of Water” edition
This commercial straightforwardly expresses how the Tesla Powerwall 3 home battery can enrich everyday life.
It portrays moments of using electricity in daily living, and through the smiling faces, it conveys a clear sense of electricity’s stability and strength.
The music that further accentuates the calm atmosphere depicted in the visuals is VESHZA’s “Time to Move.” The track is notable for its rhythmically pulsing digital sound, and its distinctive sense of weightlessness has a soothing effect on listeners.
Tesla: “Preheat Your Tesla From Anywhere”
This commercial clearly showcases Tesla’s remote vehicle control features through an example of how to use them.
It portrays a scene of people enjoying skiing, remotely operating the car while riding a ski lift to warm the cabin and melt the snow.
Being able to prepare the car before getting in conveys Tesla’s strong commitment to supporting its users.
Since this is just one example, it also raises expectations about what else might be possible.
Tesla “Stealth Grey” Edition
Introducing Stealth Gray from Tesla’s vehicle color lineup, this commercial straightforwardly highlights how this color shapes the overall design.
Its key point is how it blends into the darkness, and by showing the car emerging from the shadows, it conveys a cool, composed vibe.
At the same time, it spotlights fine details and shimmering highlights, adding a sense of luxury.
It’s a color that enhances the stylish design, delivering an exciting, captivating visual.
Tesla: “This Robot Sucks”
This is a commercial that introduces a robot which cleans the interior of a Tesla, while also conveying possibilities for the future.
It’s not a product announcement but rather presented as experimental footage, building anticipation about how this could be realized.
The overlapping robot voices are striking, and with a touch of irony in the wording, the way it cleans even the finer details makes it feel approachable.
It conveys the sense of technological progress—self-driving cars being cleaned automatically.
Tesla “CaraokeMic”
This is a commercial introducing Tesla’s karaoke microphone and related features that liven up your driving time.
The lyrics are displayed on the screen, and you can see people in the car getting excited as they pass the mic around.
The song lightly sung amid the excitement in the footage is Little Big’s “SKIBIDI.” It’s a track notable for its light scat vocals, and the sound of the words infuses the entire song with a sense of fun.
It’s a perfect choice for expressing excitement, isn’t it?