[From timeless classics to the latest hits] A roundup of catchy commercial songs
When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?
For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.
Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.
In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!
You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!
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[From classic hits to the latest tracks] A roundup of catchy commercial songs (1281–1290)
Hymn to HumanityShibuya Subaru
This commercial introduces Kansai Electric Power’s initiatives to reduce CO2 emissions in order to mitigate the progression of global warming.
It highlights their active adoption of renewable energy, nuclear power generation, and even new technologies.
The background music features “Ningen Sanka,” a powerful and moving song by Subaru Shibutani from the 2024 album “Lov U,” whose lyrics inspire listeners to reflect on their own lives.
Ngoma PartyWatanabe Sadao
This is a commercial where a construction worker, who happens to spot Sadao Watanabe riding a Yamaha Towny, can’t help but feel envious.
The way he observes every little detail with envy, and the confident way Watanabe responds, clearly conveys that this is a bike everyone admires.
The music used is Sadao Watanabe’s “Ngoma Party.” Its light, wind-instrument-infused sound is striking, and it perfectly evokes a refreshing, summery atmosphere.
With its structure that lets various instruments take turns in solo spots, the track exudes a joyful vibe.
lightKotone
Tohoku Electric Power’s summer energy-saving campaign “Thinking of Someone, Thinking of Tomorrow” encourages effortless power conservation for the sake of those who need our limited energy.
A series of scenes captures unassuming, everyday moments as they unfold.
The commercial is brought to life by “Light,” sung by Kotone, whose clear, straight-to-the-heart vocals help the message reach many people.
Rally! Imperial Assault ForceShinguuji Sakura & Teikoku Kagekidan
This commercial portrays a manga artist starting to create a new work for Comic Market 105, which will be held at the end of 2024.
Mugi Kadowaki plays the manga artist pushing to the limit as the deadline looms.
Just when she’s about to give up, what supports her are the cheers from fans—including Mio Tomita—and BODYMAINTÉ.
It’s a wonderful ad that’s sure to stir the hearts of manga lovers in particular.
The BGM features an instrumental arrangement of “Geki! Teikoku Kagekidan,” the theme song from Sakura Wars.
Its bold, powerful melody line gives you courage just by listening.
Bud of excitementYaita Hitomi
This is a commercial depicting Takashi Fujii and Otoha watching over their child, while also conveying that Merit is perfect for sweaty summer days.
A child enjoying summer to the fullest and working up a sweat, and the parents washing that sweat away with Merit to keep them comfortable—together, these scenes convey a gentle sense of happiness.
Further highlighting the tender atmosphere of the visuals is Hitomi Yaida’s “Dokidoki no Tsubomi.” The calm, piano-forward sound combined with her smile-evoking vocals really makes the happiness come through.
Time, stop.Yazawa Eikichi
Eikichi Yazawa’s “Tokiya Tomare” (Stop, Time) was released in 1978 and is a highly popular song that has been covered by various artists.
An interesting point is that after the catchphrase “Stop, time” was decided, Shiseido set out to create a campaign song, which led to the request being made to Yazawa.
The gentle band sound layered with vocals that carry a touch of sadness conveys a sensual atmosphere.
Given its origins as a Shiseido campaign song, the structure strongly evokes images of romantic relationships, which leaves a striking impression.
Flower petalIshigaki Yū
This commercial conveys the reassurance and refreshing taste of CHOYA’s plum drink “Natsu-ume.” The softly colored, illustration-like animation is striking, and combined with the depiction of a parent and child’s interaction, it creates a warm, gentle atmosphere.
Yu Ishigaki’s song “Hanahira,” with its fresh acoustic feel, also evokes the image of a gentle summer breeze.