Uni-Charm handles a wide range of hygiene products, including diapers for children, sanitary products, and adult diapers.
Many of you have probably heard product names like “Moony Man” or “Lifree,” right?
In this article, we’ll introduce a selection of commercials for Uni-Charm’s products all at once.
Because these are items that touch the skin, the commercials are characterized by warm presentations that emphasize reassurance.
Please enjoy them while paying attention to each commercial’s story and direction.
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Unicharm Sofy Out-and-About Replacement Shorts “Wellness Habits Starting from Your Period” EditionNEW!Mizuki Yoshida
It begins with a scene introducing the voice of a woman who, despite having slept, still feels tired when she wakes up, and explaining that the cause may be hidden anemia.
This commercial presents a kit that can detect iron deficiency through menstrual blood to help identify such hidden anemia.
It’s a clever item that’s useful for daily health management.
Unicharm SMART COLOR “That’s why SMART COLOR” (version)
After presenting the problem that with white masks, foundation transfers to the inside and stands out, it appeals to the advantage that with SMART COLOR, the inside is beige, so foundation stains are less noticeable.
Also, the melody sung in this commercial is very catchy and sticks in your head after just one listen.
Unicharm Sofy Soft Tampon “Enjoy Winter Outings with Ease” (version)
This is a commercial introducing Sofy’s soft tampons that solve common concerns when going out in winter, especially for activities like snowboarding.
The animation shows how snowboarding often involves wearing multiple layers, making frequent bathroom trips a hassle.
That’s where this product comes in.
It highlights up to 8 hours of absorbency, assuring you can enjoy your day out with peace of mind.
The smiling woman depicted in the commercial conveys the comfort and the joy of being able to fully enjoy herself without worry.
Unicharm Sofy Be “Mysterious Irritation” Version
This is a commercial introducing Sofy Be, a health management app for women.
In the beginning of the ad, the woman is harsh toward her partner, but after checking her hormone balance with Sofy Be, she’s able to interact with him calmly.
By objectively understanding the state of your body like this, it might become easier to manage your emotions.
Unicharm Moony Baby Wipes Soft Material Tomica Design: “Let’s Play with Baby Wipes” Version / “What My Child Is Playing With Is…” Version
This commercial expresses how Moony’s baby wipes are designed and feel in a way that’s close to children, overlapping that with images of kids having fun.
Here, it introduces wipes featuring Tomica designs, showing how their appearance alone can delight children.
It also highlights that the wipes are kept close to where kids play, conveying that they’re ready to use right away when needed.
Unicharm MannerWear: “Stretchy and Comfortable! Let’s Go Out Together” Edition
In this commercial introducing doggie diapers (manners wear), it highlights not only the product’s comfort but also the joy of being able to go anywhere together when your dog wears them.
The ad showcases a dog running to emphasize the stretchiness that allows easy movement even while wearing the diapers.
It also conveys the happiness of going out together without worrying about bathroom breaks, making it clear that this is an essential item for people living with dogs.
Unicharm Sofy Super Night Shorts “Self-Care” EditionMizuki Yoshida
In the commercial introducing Sofy Ultra Night Shorts, Mitsuki Yoshida highlights the product’s appeal.
Because they’re shorts-style pads, you just slip them on—perfect for days when you want a gentle, comfortable fit and a relaxed mood.
By showing Yoshida spending a quiet time at home, the ad conveys the product’s pleasant feel and reassuring protection.