[VIERA] The CM song for Panasonic TVs. A masterpiece that matches the beautiful visuals.
Many of you have probably seen Panasonic’s VIERA TV commercials, right? The VIERA ads, which create a world of stunning visuals, feature many memorable songs that perfectly suit those images.
The immersive visuals and beautiful music combine to craft a worldview that you can’t help but be drawn into.
In this article, we’ll introduce some of the most striking songs that have been used in VIERA commercials so far.
You might just find the track you’ve been curious about.
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[VIERA] Panasonic TV commercial songs. Masterpieces that match beautiful visuals (1–10)
Fire EscapeAndrew McMahon
This commercial promotes the picture and sound quality of VIERA by showing Haruka Ayase fully absorbed in a live broadcast on TV.
The concept of an artist leaping out of the television is striking, conveying just how real the experience can be.
The song that’s performed within this imagery and heightens the emotion is Andrew McMahon’s “Fire Escape.” Centered around the piano, the arrangement gradually adds instruments and becomes livelier, and together with the cheerful vocals layered on top, it expresses a grand sense of brightness.
Nocturne No. 20 in C-sharp minor, Op. posth.Frédéric Chopin
This commercial talks about how a good TV is one that makes black look beautiful, and that with a VIERA that achieves this, your immersion in movies increases.
It features Koyuki speaking candidly and directly about the allure of black, building anticipation about what kind of black you’ll be able to see.
The piece of music that accentuates the gently tense mood of the visuals is Nocturne No.
20 in C-sharp minor, “posthumous.” Precisely because it’s a simple composition played only on piano, it adds a distinctive tension within its softness.
Dans La NuitSarah Brightman
This commercial grandly hypes just how new Panasonic’s VIERA is, building a sweeping sense of anticipation.
Its thin profile and picture quality are major selling points, conveying a thrill as if the future were drawing near.
The music that further highlights the epic yet refreshing atmosphere of the visuals is Sarah Brightman’s “Dans La Nuit.” With gently resonant piano layered with her crystal-clear vocals, the moving progression creates a majestic ambiance.
[VIERA] Panasonic TV commercial songs: Masterpieces that match beautiful images (11–20)
snowOhnuki Taeko
Taeko Onuki’s “snow” is a track included on her 2002 album Note.
Its gentle sound, centered on the timbre of acoustic guitar, is striking, conveying a calm warmth through the music.
The lyrics evoke thoughts of distant scenery, and when expressed with her delicate, slightly ephemeral vocals, they create a unique sense of floating.
The song was also used in a VIERA commercial, and it’s a piece that invites reflection on the quiet happiness found in everyday life.
Action 10.5Otsuka Ai
This commercial expresses the features of Panasonic’s VIERA phone, the P-06B, through a unique, imaginative world.
In a comedic setup where HARU films an elephant drawing pictures, it highlights the camera’s quality, editing functions, and waterproofing.
The music that further accentuates the fun atmosphere of the visuals is Ai Otsuka’s “Action 10.5.” Its distinctive digital sound, layered with her light, airy vocals, creates a unique sense of weightless futurism.
Waltz “Voices of Spring,” Op. 410
This commercial showcases the features and appeal of the P-04B through scenes from Hiro Mizushima’s everyday life.
It captures moments in daily life that spark curiosity, and clearly conveys that the camera’s excellent capabilities allow everyday memories to be preserved vividly.
The music, which underscores the fun, lively feel of the visuals, is an arrangement of the waltz “Voices of Spring,” Op.
410.
With a bright, spring-like sound and a slightly forward-leaning arrangement, it conveys a sense of strength.
Keep On PushingMarter
This is a commercial introducing Panasonic’s project to support young athletes, Beautiful Japan.
By overlapping the images of athletes taking on challenges in various places with Haruka Ayase’s presence, it conveys hope for the future.
The song that further accentuates the video’s forward-looking atmosphere is “Keep On Pushing.” Its relaxed sound with a gentle, steadily progressing rhythm creates a distinctive floating sensation that evokes the image of slowly moving forward.