Whose song is it? Volkswagen’s popular commercial music. A history of CM songs [2026]
When you think of the German automaker Volkswagen, you probably picture its familiar “VW” logo! In addition to cute and stylish models like the Golf, Polo, and Beetle, their cool SUVs like the T-Cross and T-Roc have also become popular in recent years.
In this article, we’ll focus on the music used in Volkswagen’s commercials! Alongside sleek Western tracks, you might be surprised to learn that many songs by Japanese artists are also featured.
Try looking up the songs that caught your ear in the commercials!
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Whose Song Is It? Popular Volkswagen Commercial Songs: A History of VW CM Tracks [2026] (11–20)
Original songŌgasuto Yangu
The song that played in the T-Cross commercial—the SUV known for the “T-sai” catchphrase.
Many of you probably thought it sounded “Led Zeppelin-ish,” right? It turns out the vocalist is August Young from the tribute band Mr.
Jimmy, as mentioned by Jimmy Sakurai from the same band—whose live performance was even seen by Led Zeppelin’s guitarist, Jimmy Page.
The energetic vocals and guitar riffs perfectly complement the liberating, expansive vibe.
It’s the kind of track that makes you want to tear across the wilderness with your beloved car.
Waiting for YouChara
“Waiting for You,” which played in the “Chara×up!” segment, is a track from the 2012 album Cocoon.
It has a unique charm that blends a sense of speed with a soft, floaty feel.
Chara’s distinctive vocals are sweet and soothing, creating a relaxed mood.
The lyrics are entirely in English, and since it was also used in a Volkswagen commercial, it’s a stylish number that’s perfect for playing on a drive.
Doesn’t it make you feel like a wonderful day is about to begin?
Bring me up!Kubota Toshinobu
“Bring me up!” was used as the commercial song for the Volkswagen up!.
It’s a single released in 2013 by Toshinobu Kubota, a legend of the Japanese R&B scene.
He also appeared with Chara in the commercial.
Whether you saw it on TV back then or are hearing it for the first time now, the song features a catchy hook that sticks instantly and a superb groove.
It’s funky pop—perfect for driving, and it’ll put you in a lively, feel-good mood anytime.
ONE LIFEHimuro Kyosuke
The song that played in the new Golf Variant “Trek+ing” commercial was ONE LIFE, released in 2014 by Kyosuke Himuro, the vocalist of the legendary rock band BOØWY, from his solo work.
It’s a track he wrote specifically for the commercial in which he himself appears, and it’s a message song that sings about the strength to survive with a steady sense of tempo.
It also conveys a subtly mysterious atmosphere and a worldview of pushing past one’s limits.
The quietly burning passion of Himurock really hits home!
Start It UpCampfire
This track, with its provocative intro and memorable shout-outs, is the song used in the commercial for the new Golf equipped with IQ.Light.
It was released in 2019 by hip-hop artist CAMPFIRE.
The high-impact rap really electrifies you! A fuzzy synth bass adds drive to the track, and as it moves into the latter half, strings come in, heightening the serious mood.
It’s especially recommended if you like artists like Eminem.
If You Could Read My MindScala & Kolacny Brothers
This song, featured in a golf commercial in 2018, is a cover of singer-songwriter Gordon Lightfoot’s mega-hit “If You Could Read My Mind” by the Belgian choir Scala & Kolacny Brothers.
The choral vocals create a strikingly mystical atmosphere.
Compared to the original, the tempo is slower and the instrumentation is completely different, but the simpler the arrangement, the more the beauty of the melody stands out.
Whose song is it? Popular Volkswagen commercial song. A history of CM songs [2026] (21–30)
MotivationNakamura Emi
This song, featured in a Volkswagen Polo commercial, is included on singer-songwriter NakamuraEmi’s 2018 album “NIPPONNO ONNAWO UTAU Vol.5.” It’s said to be a re-arranged version of a track from her indie days.
NakamuraEmi’s vocals—like an instrument in their own right—and the aggressive yet positive message depicting a fight under the banner of “It’s up to me” are truly empowering.
It’s an encouraging anthem dedicated to working women.