Whose song is it? Volkswagen’s popular commercial music. A history of CM songs [2026]
When you think of the German automaker Volkswagen, you probably picture its familiar “VW” logo! In addition to cute and stylish models like the Golf, Polo, and Beetle, their cool SUVs like the T-Cross and T-Roc have also become popular in recent years.
In this article, we’ll focus on the music used in Volkswagen’s commercials! Alongside sleek Western tracks, you might be surprised to learn that many songs by Japanese artists are also featured.
Try looking up the songs that caught your ear in the commercials!
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[Whose Song Is It?] Popular Volkswagen Commercial Songs: A History of CM Tracks [2026] (41–50)
Bad MotivatorFox and the Law
The song that played in the commercial for the new Polo, “We make the future real,” is “Bad Motivator” by Fox and the Law, a band from Seattle.
Known for their striking rock ’n’ roll style, the band delivers a groove-heavy, easy-to-get-into sound on “Bad Motivator.” The guitar riffs are so fun they’ll make you want to start dancing.
It’s perfect not only for driving a luxury car, but also as a track to give your everyday mood a little lift!
Rader LoveGolden Earring
It’s a Dutch commercial.
It has a funny concept where a little boy, as if to say “Leave it to me,” drives the golf cart in place of his mother.
This kind of idea would probably never get approved in Japan.
Golden Earring is a band formed in the Netherlands in 1961, and they have been releasing albums consistently.
When I’m with YouMarter
“When I’m With You,” the song that played in the commercial for “Naoto Kobana × Jazzy Sport Snow Surfing Session | What A Wonderful Life Vol.2,” is a track released by MARTER, who is also active in making music for commercials and as a touring member for Chara.
It’s included on his 2012 album “Finding & Searching.” That year, it was selected as iTunes’ Best R&B Song.
It evokes a calm feeling, like spending a leisurely time by the water.
The gentle resonance of the guitar and the pure, laid-back mood of the sound are so pleasant and incredibly soothing.
Original song
Polo’s commercial “There’s no such thing as can’t,” as the title suggests, portrays boundless possibilities.
In it, there’s a scene where a girl performs ballet on Mars, accompanied by mellow electronic music.
At the beginning, when the girl starts walking, the sound is quiet and almost classical.
Once the full ballet begins, electronic tones enter and the melody shifts into something grand and expansive.
Enjoy the contrast between the first half and the second half.
Ellen Allien
Ellen Allien, who reigns at the top of Germany’s techno scene.
This is a promotional video she sound-produced.
The music kicks in as she plays the legendary TR-808.
The sound truly stands apart.
It almost feels too good to be confined to a commercial jingle.
Beyond the unmistakably underground vibe, the meticulously crafted analog texture and the simple rhythm patterns that lift the track are deeply satisfying.
It’s both timeless and contemporary.
Pink MoonNick Drake
A commercial featuring a convertible-type Golf.
In Japan, we call it a “convertible” or “cabriolet,” right? It’s a cool, refreshing scene of driving down a country road on a night with a full moon, feeling the breeze.
“Pink Moon” by Nick Drake, the English singer-songwriter released in 1972, fits it perfectly.
Leaving On A Jet PlaneLutz Krajenski Big Band Meets Juliano Rossi
This is a commercial video for the seventh-generation Golf.
Although it’s the same type of Golf released in 2012, you can see in this video that it has undergone a facelift, with features like sequential turn signals.
The music is a collaboration between Germany’s Lutz Krajenski Big Band and Juliano Rossi.