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Whose song is it? Volkswagen’s popular commercial music. A history of CM songs [2026]

When you think of the German automaker Volkswagen, you probably picture its familiar “VW” logo! In addition to cute and stylish models like the Golf, Polo, and Beetle, their cool SUVs like the T-Cross and T-Roc have also become popular in recent years.

In this article, we’ll focus on the music used in Volkswagen’s commercials! Alongside sleek Western tracks, you might be surprised to learn that many songs by Japanese artists are also featured.

Try looking up the songs that caught your ear in the commercials!

[Whose Song Is It?] Volkswagen’s Popular Commercial Song. A History of CM Songs [2026] (1–10)

Volkswagen NEW 2013 Volkswagen Jamaican commercial

C’mon Get HappyJimmy Cliff

Jimmy Cliff, the legendary Jamaican reggae singer who transcends genres.

This song is a single he released in 2013 and was featured in Volkswagen’s Super Bowl commercial campaign, “Get Happy.” Its upbeat rhythm makes you want to hum along! Overflowing with a happy vibe, this track perfectly suits a calm, sunny day.

It’ll make you want to head out for a drive, play it as background music, and enjoy the outing with your family, your partner, or someone you love.

Volkswagen The all-new Tiguan “Go anywhere” version

Souls feat. suis from YorushikaWurtS

WurtS – Souls feat. suis from Yorushika (Music Video)
Souls feat. suis from YorushikaWurtS

This is an introduction commercial for the newly released 2024 SUV, the Tiguan.

It looks at home both in the city and in nature, combining dynamism with sophistication—an appealing mix of qualities that might seem contradictory at first.

Watching the footage, which focuses mainly on driving scenes, many viewers have probably fallen for its cool looks.

The background music in this commercial is WurtS’s “Souls feat.

suis from Yorushika.” It’s a lavish collaboration featuring Yorushika’s vocalist suis and the horn section from Tokyo Ska Paradise Orchestra.

The contrast between the languid vocal delivery and the lyrics that express positivity and ambition is especially captivating.

Volkswagen New Golf Variant Debuts!

I’m Ready (feat. G Curtis)Love Beans

Used in the Volkswagen “New Golf Variant” since August 2021, “I’m Ready” by Luvbeans and G Curtis kicks off with a light, catchy vibe and evolves into a fun track with sultry vocals and a rhythm rich in groove that makes your heart dance.

It has a mature mood, yet lyrics like “I want to see you” and “the music won’t stop” seem perfect for amping up a driving or going-out mood.

It’s a feel-good number that would be an outstanding match as background music.

Whose Song Is It? Popular Volkswagen Commercial Songs: A History of VW CM Tracks [2026] (11–20)

Volkswagen Early to bed, early to rise: THE NORTH FACE ATHLETE pro skier Kenji Kono × Nozawa Onsen

The BreezeRodellos Machine

It’s a stylish track that played alongside footage of professional skier Kenji Kono—who’s affiliated with THE NORTH FACE—and the majestic village of Nozawa Onsen where he was born and raised.

Released by Rodello’s Machine, the duo of Nate Donnis and Colby Nacker, it’s a refreshing number where the light acoustic guitar tones intertwine pleasantly with the band sound.

The clapping and whistle-like sounds that come in partway through put you in a great mood! It has a lovely atmosphere that feels perfect for adding color to a leisurely trip.

Volkswagen Passat

Original songNagasuka Kento (WONK)

[Volkswagen Passat Commercial] - Japan Edition -
Original songNagasuka Kento (WONK)

The song used as the commercial track for the Volkswagen Passat starting in July 2017 is an original piece created by Kento Nagatsuka, the vocalist of the soul band WONK.

Nagatsuka shines not only as a member of the band but also as a chef and a solo artist.

The commercial’s music highlights a dreamy, stylish atmosphere while expressing his relentless pursuit of perfection.

Being able to enjoy a space of your own is one of the charms of a car and of driving, isn’t it?

Volkswagen New Golf Touran

Put Your Coat OnAndrew Britton, Jesse O’Mahoney & Owen Lloyd

This song, with its light atmosphere that perfectly matches the image of a family-friendly car, is “Put Your Coat On,” featured in the New Golf Touran commercial.

It’s a track released by Andrew Britton in 2015.

Centered on guitar, it carries a folk and country vibe.

The title “Put Your Coat On” literally means “Put on your jacket.” It’s a breezy, romantic tune that makes you want to take someone special out somewhere.

Volkswagen “Chara × up!” Version

Waiting for YouChara

“Waiting for You,” which played in the “Chara×up!” segment, is a track from the 2012 album Cocoon.

It has a unique charm that blends a sense of speed with a soft, floaty feel.

Chara’s distinctive vocals are sweet and soothing, creating a relaxed mood.

The lyrics are entirely in English, and since it was also used in a Volkswagen commercial, it’s a stylish number that’s perfect for playing on a drive.

Doesn’t it make you feel like a wonderful day is about to begin?