Whose song is it? Volkswagen’s popular commercial music. A history of CM songs [2026]
When you think of the German automaker Volkswagen, you probably picture its familiar “VW” logo! In addition to cute and stylish models like the Golf, Polo, and Beetle, their cool SUVs like the T-Cross and T-Roc have also become popular in recent years.
In this article, we’ll focus on the music used in Volkswagen’s commercials! Alongside sleek Western tracks, you might be surprised to learn that many songs by Japanese artists are also featured.
Try looking up the songs that caught your ear in the commercials!
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[Whose Song Is It?] Volkswagen’s Popular Commercial Song. A History of CM Songs [2026] (1–10)
Wild Child（Main）Al Rudd
This is a commercial introducing the 50th anniversary of the Golf, one of Volkswagen’s most popular models.
It’s a model loved across generations, and the catchphrase “It didn’t become a trend, it became a culture” will likely strike a chord with many.
The background music is Al Ladd’s “Wild Child (Main).” The guitar riff is memorable, and it’s a cool track that evokes garage rock.
Original songNagasuka Kento (WONK)
The song used as the commercial track for the Volkswagen Passat starting in July 2017 is an original piece created by Kento Nagatsuka, the vocalist of the soul band WONK.
Nagatsuka shines not only as a member of the band but also as a chef and a solo artist.
The commercial’s music highlights a dreamy, stylish atmosphere while expressing his relentless pursuit of perfection.
Being able to enjoy a space of your own is one of the charms of a car and of driving, isn’t it?
Souls feat. suis from YorushikaWurtS
This is an introduction commercial for the newly released 2024 SUV, the Tiguan.
It looks at home both in the city and in nature, combining dynamism with sophistication—an appealing mix of qualities that might seem contradictory at first.
Watching the footage, which focuses mainly on driving scenes, many viewers have probably fallen for its cool looks.
The background music in this commercial is WurtS’s “Souls feat.
suis from Yorushika.” It’s a lavish collaboration featuring Yorushika’s vocalist suis and the horn section from Tokyo Ska Paradise Orchestra.
The contrast between the languid vocal delivery and the lyrics that express positivity and ambition is especially captivating.
Whose Song Is It? Popular Volkswagen Commercial Songs: A History of VW CM Tracks [2026] (11–20)
Put Your Coat OnAndrew Britton, Jesse O’Mahoney & Owen Lloyd
This song, with its light atmosphere that perfectly matches the image of a family-friendly car, is “Put Your Coat On,” featured in the New Golf Touran commercial.
It’s a track released by Andrew Britton in 2015.
Centered on guitar, it carries a folk and country vibe.
The title “Put Your Coat On” literally means “Put on your jacket.” It’s a breezy, romantic tune that makes you want to take someone special out somewhere.
I’m Ready (feat. G Curtis)Love Beans
Used in the Volkswagen “New Golf Variant” since August 2021, “I’m Ready” by Luvbeans and G Curtis kicks off with a light, catchy vibe and evolves into a fun track with sultry vocals and a rhythm rich in groove that makes your heart dance.
It has a mature mood, yet lyrics like “I want to see you” and “the music won’t stop” seem perfect for amping up a driving or going-out mood.
It’s a feel-good number that would be an outstanding match as background music.
The BreezeRodellos Machine
It’s a stylish track that played alongside footage of professional skier Kenji Kono—who’s affiliated with THE NORTH FACE—and the majestic village of Nozawa Onsen where he was born and raised.
Released by Rodello’s Machine, the duo of Nate Donnis and Colby Nacker, it’s a refreshing number where the light acoustic guitar tones intertwine pleasantly with the band sound.
The clapping and whistle-like sounds that come in partway through put you in a great mood! It has a lovely atmosphere that feels perfect for adding color to a leisurely trip.
Busy PeopleSoop
Its urban sound and just-right sense of momentum make it perfect for driving music.
This is a track called “Busy People” by the music group Soop, released in 2020.
It was featured in a Volkswagen T-Roc TV commercial.
The revival of ’80s dance music has been booming in recent years, and you can really feel the influence of disco in this song’s synth tones, bassline, and overall groove.
Highly recommended for fans of retro sounds!