Whose song is it? Volkswagen’s popular commercial music. A history of CM songs [2026]
When you think of the German automaker Volkswagen, you probably picture its familiar “VW” logo! In addition to cute and stylish models like the Golf, Polo, and Beetle, their cool SUVs like the T-Cross and T-Roc have also become popular in recent years.
In this article, we’ll focus on the music used in Volkswagen’s commercials! Alongside sleek Western tracks, you might be surprised to learn that many songs by Japanese artists are also featured.
Try looking up the songs that caught your ear in the commercials!
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Whose song is it? Popular Volkswagen commercial song. A history of CM songs [2026] (21–30)
Original song
The song used in the Japanese commercial for the Volkswagen Tiguan TDI is an original track.
Its bouncy brass sound is sure to boost that “All right, let’s go for a drive!” feeling.
Just like the Tiguan’s refined, sharp image, it has a stylish mood that seems perfect for driving! It kind of gets you excited, and I think it’s a number that conveys a grown-up sense of ease and playfulness, as if you could dive into a new future.
Go The DistanceDEAN FUJIOKA
This commercial features Dean Fujioka and introduces the appeal of the new Golf.
It showcases its strengths in every aspect—exterior, interior, and driver-assistance systems—making it a comprehensive ad that lets you grasp the key features of the new Golf just by watching it.
Whose song is it? Popular Volkswagen commercial songs. A history of VW CM songs [2026] (31–40)
Original songDetlef Keller
This is the song used in the commercial for the Volkswagen Arteon.
It has a cool sound that perfectly suits the sleek car.
The piece was composed specifically for the commercial by German composer Detlef Keller.
True to Keller’s style, which focuses on electronic sounds like synthesizers, this track features a futuristic sound and a stylish finish.
It feels familiar yet new, with sound design that conveys a strong sense of originality and the composer’s dedication.
Hip HopDead Prez
dead prez, a rap duo from New York.
A killer tune that rapidly boosted their profile while sticking to their uncompromising, political, hardcore stance.
The content is crafted as a straightforward hip-hop anthem.
From the very first verse, where a groovy flow tangles with a rugged beat, it rolls into hook after hook that’ll have you nodding your head, with powerful low-mids leaving a strong impression.
It’s a track that seems to bottle the momentum and atmosphere of New York’s conscious, underground hip-hop scene of the time.
Thus Spoke ZarathustraR. Strauss
Also sprach Zarathustra, composed by Strauss in 1896.
Although this piece is widely used and very familiar, this commercial jingle is a version that adds a beat to that masterpiece.
With its heralding fanfare, it delivers a superb production where the latest groove bursts onto the scene all at once.
With a Little Help from My FriendsJoe Cocker
A commercial that seems to be set in 1960s America—lots of people are likely to love it! It features Volkswagen’s popular van, the Bus.
Joe Cocker, who passed away in 2014 at the age of 70, was a singer-songwriter from Sheffield, England.
He was even listed among Rolling Stone’s 100 Greatest Singers.
Baby LoveThe Supremes
“Baby Love,” released by the Supremes—a female group famous for songs like “You Can’t Hurry Love”—in 1964, became a massive hit.
As a Volkswagen commercial song, it was used in 2014 for the Polo “Go, Everyday” campaign.
In 2008, Namie Amuro also released “NEW LOOK,” which sampled the track, making it a timeless classic across generations.
The retro vibe of the song feels stylish, doesn’t it? With lyrics expressing feelings for a lover and a fluffy, dreamy sound, it also brings a sense of calm.
In the commercial, it features an original arrangement.