Whose song is it? Volkswagen’s popular commercial music. A history of CM songs [2026]
When you think of the German automaker Volkswagen, you probably picture its familiar “VW” logo! In addition to cute and stylish models like the Golf, Polo, and Beetle, their cool SUVs like the T-Cross and T-Roc have also become popular in recent years.
In this article, we’ll focus on the music used in Volkswagen’s commercials! Alongside sleek Western tracks, you might be surprised to learn that many songs by Japanese artists are also featured.
Try looking up the songs that caught your ear in the commercials!
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Whose song is it? Popular Volkswagen commercial song. A history of CM songs [2026] (21–30)
Original song
One of the most memorable commercials for music fans is the T-Roc’s “New T-Roc: Make Life More Rock.” The play on the product name T-Roc and “rock” left a strong impression.
It also features an original track with distinctive guitar sounds.
The melody has a satisfying, deep bass, and if you listen closely, you can hear a female vocal.
Her powerful singing conveys a message about making life better.
The vocals swell toward the end, so be sure to listen carefully.
Poppin’ RunAina ji Endo
Aina the End enjoying a drive in the passenger seat of a yellow T-Cross leaves a strong impression.
In addition to showcasing the car’s exterior through driving scenes, the ad subtly highlights its driver-assistance features and cargo capacity, effectively conveying the appeal of the T-Cross.
The BGM in this commercial is “Poppin’ Run,” sung by Aina the End.
Released in 2024, it’s an upbeat, fun track that makes you want to listen while driving.
Original song
The commercial “The new ID.4 Launch” features a little girl who, like a superhero, shoots lightning and charges a car.
What really highlights her coolness is the original track with an electro-music vibe.
In the opening scene, where the girl walks slowly and unleashes a bolt, the music takes on a sacred tone with choral elements; in the later scene, when it’s revealed that what we saw was a conceptual visualization, the music briefly quiets down and then shifts to a pop style.
It’s OkTom Rosenthal
The song used in Volkswagen’s “GTI Wörthersee: The Birthday Part” is by London-based singer-songwriter Tom Rosenthal, known for his pop songs.
It’s included on his 2013 compilation album B-Sides.
A gently rendered ballad carried by a plaintive piano melody, it seems to depict the bittersweet passing-by of two people who matter to each other.
You may find yourself relating to the lyrics, which echo the feeling of putting on a brave face.
Original song
The uplifting band sound and the shouts make it feel very fun.
This is the song used in the TV commercial for the Golf Touran.
It’s an original track made for the commercial, so the artist and song title have not been disclosed.
The energetic bassline brings the whole band’s sound to life.
Adding percussion gives it an even cuter, more festive feel.
It’s a recommended CM song for those who like Grouplove’s “Tongue Tied” or Arcade Fire’s “The Suburbs.”
AlineChristophe
“Aline,” the song featured in the Canadian commercial for “Volkswagen The All New 2018 VW Tiguan,” is a single first released in 1965 by French pop singer Christophe, and it was his initial hit.
Its nostalgic, comforting melody is striking.
Though the lyrics lament a breakup, the song also carries a gentle, romantic atmosphere that can enhance a couple’s mood.
A personal favorite of Christophe himself, he cherished and continued to sing it, and the song is filled with love.
U Know U Want ToX-Ray Dog
You might expect the grand orchestral classical track to begin with music—but what bursts in to blow it away is the brisk, strummed sound of a guitar.
The studio featured in this commercial is X-Ray Dog, a Hollywood music studio headquartered in Burbank, California, headed by Chris Field.
They produce virtually every kind of music, from pop and rock to electronic and 3D sound, as well as funk, jazz, and salsa.