Whose song is it? Volkswagen’s popular commercial music. A history of CM songs [2026]
When you think of the German automaker Volkswagen, you probably picture its familiar “VW” logo! In addition to cute and stylish models like the Golf, Polo, and Beetle, their cool SUVs like the T-Cross and T-Roc have also become popular in recent years.
In this article, we’ll focus on the music used in Volkswagen’s commercials! Alongside sleek Western tracks, you might be surprised to learn that many songs by Japanese artists are also featured.
Try looking up the songs that caught your ear in the commercials!
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Whose song is it? Popular Volkswagen commercial song. A history of CM songs [2026] (21–30)
Original song
One of the most memorable commercials for music fans is the T-Roc’s “New T-Roc: Make Life More Rock.” The play on the product name T-Roc and “rock” left a strong impression.
It also features an original track with distinctive guitar sounds.
The melody has a satisfying, deep bass, and if you listen closely, you can hear a female vocal.
Her powerful singing conveys a message about making life better.
The vocals swell toward the end, so be sure to listen carefully.
It’s OkTom Rosenthal
The song used in Volkswagen’s “GTI Wörthersee: The Birthday Part” is by London-based singer-songwriter Tom Rosenthal, known for his pop songs.
It’s included on his 2013 compilation album B-Sides.
A gently rendered ballad carried by a plaintive piano melody, it seems to depict the bittersweet passing-by of two people who matter to each other.
You may find yourself relating to the lyrics, which echo the feeling of putting on a brave face.
U Know U Want ToX-Ray Dog
You might expect the grand orchestral classical track to begin with music—but what bursts in to blow it away is the brisk, strummed sound of a guitar.
The studio featured in this commercial is X-Ray Dog, a Hollywood music studio headquartered in Burbank, California, headed by Chris Field.
They produce virtually every kind of music, from pop and rock to electronic and 3D sound, as well as funk, jazz, and salsa.
AlineChristophe
“Aline,” the song featured in the Canadian commercial for “Volkswagen The All New 2018 VW Tiguan,” is a single first released in 1965 by French pop singer Christophe, and it was his initial hit.
Its nostalgic, comforting melody is striking.
Though the lyrics lament a breakup, the song also carries a gentle, romantic atmosphere that can enhance a couple’s mood.
A personal favorite of Christophe himself, he cherished and continued to sing it, and the song is filled with love.
Hip HopDead Prez
dead prez, a rap duo from New York.
A killer tune that rapidly boosted their profile while sticking to their uncompromising, political, hardcore stance.
The content is crafted as a straightforward hip-hop anthem.
From the very first verse, where a groovy flow tangles with a rugged beat, it rolls into hook after hook that’ll have you nodding your head, with powerful low-mids leaving a strong impression.
It’s a track that seems to bottle the momentum and atmosphere of New York’s conscious, underground hip-hop scene of the time.
Original songDetlef Keller
This is the song used in the commercial for the Volkswagen Arteon.
It has a cool sound that perfectly suits the sleek car.
The piece was composed specifically for the commercial by German composer Detlef Keller.
True to Keller’s style, which focuses on electronic sounds like synthesizers, this track features a futuristic sound and a stylish finish.
It feels familiar yet new, with sound design that conveys a strong sense of originality and the composer’s dedication.
Thus Spoke ZarathustraR. Strauss
Also sprach Zarathustra, composed by Strauss in 1896.
Although this piece is widely used and very familiar, this commercial jingle is a version that adds a beat to that masterpiece.
With its heralding fanfare, it delivers a superb production where the latest groove bursts onto the scene all at once.
