Xperia commercials: a roundup of ads featuring cool, captivating background music

docomo Xperia XZ2 Compact “3D” VersionIori Kitazawa, Yuzuki Sato, Nozomi Patricia

Xperia XZ2 Compact '3D' CM

This is a commercial introducing the feature on the Xperia XZ2 that lets you create your own 3D, highlighting its evolution toward the future.

It brightly depicts how the everyday lives of Iori Kitazawa, Yuzuki Sato, and Nozomi Patricia become more fun by incorporating the 3D function.

The music playing over this futuristic imagery is “ZONE,” which is often used in the series’ commercials.

Its powerfully played sound and the grand development that feels like the scenery is gradually expanding evoke an image of walking positively toward the future.

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Sony Xperia ZX1 “Trail Runner” VersionRui Ueda

Sony XPERIA XZ1 CM (15 seconds) 2017.12 Rui Ueda

This commercial closely follows Ruy Ueda, who excels as a trail runner, while also showing how Xperia helps him.

Thanks to its waterproof design, it’s easy to use even on trail runs, and it fits seamlessly into both daily life and his activities—something the ad highlights clearly.

The song that accentuates this depiction of challenging the unknown is “Voices,” performed by YUKI.

Its guitar tones carry a floating quality that drives the melody, while also conveying a powerful sense of forging a new path.

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docomo Xperia A4 “Compact” VersionMari Manabe

CM SONY Xperia Z4 'Compact' Mari Manabe

This commercial highlights the compactness of the Xperia A4, conveying how easily it fits into everyday life through scenes from daily routines.

It mainly portrays Mari Manabe in her role as a housewife, showcasing the convenience of being able to hold the device even while doing other things precisely because it’s compact.

Another interesting point is how the relaxed, everyday visuals overlap with the tense song “Voices,” which has been used as the series’ CM song.

While the track doesn’t quite match the laid-back mood, it still effectively communicates Xperia’s technology and its steps toward the future.

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Sony Xperia Z5 “Waterproof” VersionAyumi Hara

SONY Xperia Z5 “Waterproof” Version – Ayumi Hara – ♪ “Voices” (30 sec)

This commercial highlights the waterproof feature of the Xperia Z5, emphasizing how easy it is to incorporate into various everyday situations.

Through the experiences of Ayumi Hara, who is active as a model and yoga instructor, it conveys the wide range of ways the device can be used.

Adding a sense of power to the introduction of Xperia’s features is the song “Voices,” which was used for a time as the series’ commercial theme.

With its digital sound that conveys a sense of tension, the track also evokes anticipation for what’s about to begin.

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Sony Xperia Z1 “The Best of Sony for the Best of You”

Xperia™ Z1 – The best of Sony for the best of you

Lucy Rose is an English singer-songwriter who has been active since 2009.

This track, a cover of Primal Scream, was used in the 2013 Sony Xperia Z1 commercial “The Best of Sony for the Best of You.”