Among people who love fashion, there are probably many who have used ZOZOTOWN, right? It’s very appealing to be able to buy clothes from the comfort of your home, from affordable items to high-end luxury pieces.
Speaking of ZOZOTOWN commercials, their star-studded casts and captivating production are a big draw.
In this article, we’ll introduce all the ZOZOTOWN commercials that have aired so far, so take this opportunity to enjoy them at your leisure.
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ZOZOTOWN commercials: A collection of ads featuring star-studded casts (1–10)
ZOZOTOWN That sudden craving for clothes. — In the case of Mom — “ZOZOMAT for Kids” version / “Awakening” version / “Outfit Clash” version / “Debut” versionYumi Adachi
Starring Yumi Adachi in the role of a mother, this commercial promotes the fact that ZOZOTOWN also offers a wide selection of children’s clothing.
Each spot features humorous direction that’s sure to make you smile.
At the same time, it effectively highlights the platform’s convenience—such as its extensive product lineup and kid-friendly tools like ZOZOMAT for Kids.
ZOZOTOWN That sudden urge for clothes. “Bar” version / “Weather Forecast” version / “Shop” version / “Class Reunion” versionRiho Yoshioka
The commercials depict Riho Yoshioka overflowing with the desire to buy clothes in various situations and using ZOZOTOWN.
Each ad features a charming, humorous storyline—some will even make you chuckle.
They clearly show how easy it is to shop from the comfort of your own home.
ZOZOTOWN “If my clothes change, I change too” – Airu Kubozuka ver.Airu Kubozuka
In this commercial featuring Airu Kubozuka, the relationship between clothing and one’s inner self is expressed.
Many fashion lovers were surely moved by the narration, “Clothes sketch the me I want to become,” alongside footage of Kubozuka changing into various outfits.
It clearly conveys that on ZOZOTOWN, you can find clothing that helps you present your best self.
ZOZOTOWN ‘Kansai 6 Universities × ZOZOTOWN’ Edition
This is a commercial introducing collaborative products between ZOZOTOWN and Kansai University, Kwansei Gakuin University, Kindai University, Doshisha University, Ritsumeikan University, and Ryukoku University.
You often see college sweatshirts and T-shirts printed with overseas university names, but you don’t really see ones from Japanese universities, right? In this commercial, college sweatshirts and T-shirts featuring the names of six private universities in the Kansai region are showcased.
The footage also includes segments processed with a retro look, giving the commercial a somewhat nostalgic feel.
ZOZOTOWN “Ice Skating (ZOZOWEEK ver.)”Riho Yoshioka, Rikito Itagaki
This commercial expresses, in a drama-like way, how you can get fashion that supports your winter memories at great prices on ZOZOTOWN.
It depicts Riho Yoshioka and Rikito Itagaki enjoying ice skating, while also highlighting essential cold-weather fashion.
The winter “drama” is further elevated by an original song.
With lyrics that connect winter memories and must-have coats to the sale, the track also carries a comical vibe.
ZOZOTOWN ZOZO MUSIC SHOW “Y2K” EditionTsubasa Honda
This commercial conveys an overview of ZOZOTOWN’s value-packed campaign period, “ZOZOWEEK,” while expressing the excitement it brings.
The bright atmosphere, centered on pink and light blue, evokes the buoyant mood of ZOZOWEEK and the joy of engaging with fashion.
It also features a parody of Morning Musume’s classic hit “Love Revolution 21” as the CM song.
Set to the lively feel of the original track, the lyrics simply sing about ZOZOWEEK’s great deals—like free offers when the yellow box arrives and 2,000 yen off for first-time users.
ZOZOTOWN ZOZO MUSIC SHOW: Techno EditionTsubasa Honda
This is the “Techno” installment of the ZOZO MUSIC SHOW commercial series, in which Tsubasa Honda performs songs and dances to various music genres.
She dances to techno music with memorable lyrics highlighting great shopping deals.
The lively expressions of Honda and the surrounding dancers make the commercial especially memorable.