Lovely commercial jingle

Suntory -196 commercials: A roundup of the bold direction and all past cast members

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Have you ever wondered, after seeing Suntory’s -196 commercials on TV or online, “Who is that performer?” or “What series are there?” There have been many with memorable direction and structure, featuring amusing setups and surprisingly cast performers.

In this article, we’ll round up and introduce the -196 commercials released so far.

We also provide summaries of the CM titles, cast, and CM songs, so if there’s a commercial you spotted somewhere and were curious about, be sure to look for it.

Suntory -196 commercials: A roundup of the bold direction and all past performers (1–10)

Suntory -196 “What?! Now Even Tastier Double Lemon!” VersionNEW!Nagisa Shibuya, Yasuko

Episode -196: “What?! The Double Lemon Got Even Tastier!” 15 seconds — Nagisa Shibuya, Yasuko — Suntory

This commercial conveys that Double Lemon has become even more delicious through the lively back-and-forth between Nagisa Shibuya and Yasuko.

The expressions of amazement when they take a sip, along with the bright, expansive scenery beyond, also express a sense of refreshment and exhilaration.

The song that further heightens the fun, buoyant atmosphere of the visuals is Magokoro Brothers’ “Dokaan.” It’s a track whose impactful title embodies forward momentum, and you can feel that driving energy in its light rhythm and straightforward vocals.

Raise the rankinglower

Report a problem

Suntory -196°C Instant Freeze “Muthu Dances: Sugar-Free Lemon” VersionNEW!Taiga Nakano, Saaya

Taiga Nakano, like someone from a foreign land!? Teased by his wife, Lalande’s Saaya, as he goes “Muthu muthu muthu…” Suntory “-196°C Instant Freeze <Sugar-Free Lemon>” new TV commercial: “Muthu-Dancing Sugar-Free Lemon” edition

This commercial features Taiga Nakano introducing the appeal of -196°C, transforming his appearance to look almost like someone from a foreign country and making a fun, lively pitch.

Based on the simple idea that “muto” (sugar-free) sounds like “Muthu,” it conveys excitement about the flavor with a development reminiscent of an Indian movie.

Saaya from Lalande delivers a cool-headed punchline—pointing out that it’s sugar-free, not Muthu—which really highlights the humor.

Raise the rankinglower

Report a problem

Suntory -196 “M-1 Love Bursting Into Voice” VersionNEW!Magical Lovely, Nagisa Shibuya

Magical Lovely, Nagisa Shibuya – SUNTORY -196 | Latest TV Commercial 2025

Shibuya Nagisa and Magical Lovely introduce the appeal of -196, which is also the official chuhai of the M-1 Grand Prix, in content that builds excitement for the M-1 wrap party.

The story has Noda encouraging Shibuya, who feels the year-end blues through M-1, while Murakami delivers punchlines in response to the two’s jokes.

The flow—Shibuya expressing her loneliness in a powerful way, Noda egging her on, and Murakami getting dragged into it—helps create a lively, fun atmosphere.

Raise the rankinglower

Report a problem

Suntory -196 commercial. A roundup of the bold direction and all past performers (11–20)

Suntory -196 Sugar-Free “Boom! Feel it: Double Lemon” EditionNEW!Nagisa Shibuya, Daigo

SUNTORY -196 Sugar-free Double Lemon CM “Feel the Double Lemon with a Bang!” 15 seconds

This commercial promotes the taste of Suntory’s -196 Sugar-Free Double Lemon through the impressions of Daigo from the comedy duo Chidori.

While Daigo is enjoying it at home, Nagisa Shibuya suddenly bursts in through the ceiling, and despite the situation, he shares his straightforward thoughts.

Enhancing the excitement and refreshing fun of the flavor is the song Dokaan by Magokoro Brothers.

With an energy that matches the title, its light rhythm and direct vocals convey a positive attitude.

Raise the rankinglower

Report a problem

Suntory -196 “-196 Woman Kaboom! with Chidori’s Nobu” VersionNEW!Nagisa Shibuya, Chidori

SUNTORY -196°C FREEZE CRUSH Unsweetened Double Lemon CM “-196 Woman Boom! with Chidori’s Nobu” 30 seconds

This commercial portrays the unpleasant moments we encounter in everyday life through Nobu from Chidori, highlighting how the refreshing sensation of -196 can lift a low mood.

As Nobu struggles with a mistake at work, Nagisa Shibuya appears and suggests refreshing with -196.

The song that accentuates that refreshing feeling and the invigorating push to look forward is Magokoro Brothers’ “Dokan.” It’s an impressively energetic track—as the title suggests—and its light rhythm conveys a positive, forward-looking attitude.

Raise the rankinglower

Report a problem

Suntory -196 “Unbeatable! Made with 100% fruit-infused liquor!”Nagisa Shibuya, Saori Yoshida

-196 'Isn't it unbeatable! Made with 100% fruit-infused liqueur!' 15-second version Nagisa Shibuya Saori Yoshida Suntory

As Saori Yoshida is surprised by the lemon flavor of -196, Nagisa Shibuya says, “That’s right!” and introduces that -196 uses 100% whole-fruit infused liquor.

Hearing this, Yoshida responds, “That’s the strongest!” Through the snappy, fast-paced visuals, you really get a sense of -196’s dedication and delicious taste.

Raise the rankinglower

Report a problem

In conclusion

In this article, we introduced the -196 commercials. Each spot featured different stylistic touches and casting, offering its own highlights. Find the ones that catch your interest and give the videos another look.