Have you ever wondered, after seeing Suntory’s -196 commercials on TV or online, “Who is that performer?” or “What series are there?” There have been many with memorable direction and structure, featuring amusing setups and surprisingly cast performers.
In this article, we’ll round up and introduce the -196 commercials released so far.
We also provide summaries of the CM titles, cast, and CM songs, so if there’s a commercial you spotted somewhere and were curious about, be sure to look for it.
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Suntory -196 commercials: A roundup of the bold direction and all past performers (1–10)
Suntory -196 “Bravo! This is what chuhai should be” versionNEW!Aya Ueto, Ryo Nishikido
This commercial features Aya Ueto and Ryo Nishikido visiting an orchard and introducing the flavors of -196.
Ueto holds the lemon flavor, while Nishikido holds the Shine Muscat flavor of -196, each commenting on the can’s design.
When they finally take a sip of -196, they exclaim, “It’s just like real fruit!” Seeing their expressions clearly conveys how delicious it is.
Suntory -196 “Bravo! Best-Selling! Lemon” Version / “Bravo! Best-Selling! Shine Muscat” VersionNEW!Aya Ueto, Ryo Nishikido
When Aya Ueto and Ryo Nishikido visit an orchard, they find -196 cans hanging from the trees.
Through scenes of carefully tending to the -196s dangling in place of fruit, it conveys the meticulous care that goes into producing the fruits used as ingredients.
At the end of the commercial, it’s announced that among Suntory’s new chu-hi products over the past 20 years, it has achieved the highest sales.
Hearing that it’s attracting so much attention must make many people think, “I want to try it,” don’t you think?
Suntory -196 “The Secret to a Deliciousness You Can’t Recreate on a Cooking Show”NEW!Aya Ueto, Ryo Nishikido
This is a commercial that humorously portrays a cooking show introducing how to make -196.
When Ryo Nishikido tries to cut a lemon, a big X sign pops up.
Aya Ueto explains that cutting or heating fruit actually diminishes its deliciousness.
Instead, she introduces -196, which locks in the flavor by flash-freezing at -196 degrees.
Hearing this, Nishikido quips calmly, “Then we can’t make it here, can we?” To which Ueto responds with a crisp, “Exactly!” Their exchange is sure to make you laugh.
Suntory -196 “Authentic Lemon Anime: Transformation”NEW!Moe Toyota, Miku Itō
This piece expresses the delicious lemon flavor packed into Suntory’s -196 through poppy animation.
It depicts the harmony of two types of lemons—frozen lemons and freshly squeezed lemons—conveying the bold taste created when they combine.
The energetic, transformation-scene-like lines are striking, and the overall impression is a positive vibe, isn’t it?
Suntory -196 “Undefeated! Pink Grapefruit Orange is here!” VersionNEW!Nagisa Shibuya, Saori Yoshida
This is a commercial where Saori Yoshida drinks -196 and shares her tasting impressions with surprise.
She’s amazed that it has a solid lemon flavor and yet is sugar-free.
Then Nagisa Shibuya appears and emphasizes that it’s made possible because they use 100% fruit-infused liquor.
Hearing that, Yoshida says just one word: “Unbeatable.” Somehow, when she says “unbeatable,” it carries a peculiar persuasiveness.
Suntory -196 “Orchard Where Shine Muscat Cans Grow” / “Orchard Where Lemon Cans Grow”NEW!Ryo Nishikido, Aya Ueto
This commercial shows Ryo Nishikido and Aya Ueto visiting an orchard.
You’d expect to see the fruit used as ingredients growing there, but what’s actually on the trees are cans of -196.
It’s the kind of unexpected twist that makes you want to crack a joke, yet through this setup, the ad highlights the dedication of fruit farmers who put great care into their production.
In the latter half, it clearly emphasizes the delicious taste—rich fruit flavor with a clean, refreshing finish.
The background music is an arranged version of Isao Tomita’s “Jungle Emperor Opening Theme,” the iconic, heroic melody from the anime Jungle Emperor (Kimba the White Lion).
Suntory -196 “What?! Acerola Double is out!” VersionNEW!Nagisa Shibuya, Yasuko
This commercial conveys that Acerola Double has joined Suntory’s -196 lineup through a lively back-and-forth between Nagisa Shibuya and Yasuko.
It develops from introducing the improved, tastier Double Lemon to introducing Acerola Double, expressing refreshment and fun through comedic movements and overlaps with the scenery.
Further amplifying the cheerful mood depicted in the footage is the song “Dokan” by Magokoro Brothers.
Throughout the track, it conveys a sense of momentum and delivers a positive message encouraging you to boldly move forward.