Summary of Nichirei commercials: Frozen food ads featuring a star-studded cast.
When you think of frozen food manufacturers, which company comes to mind?
Many of you might think of Nichirei.
Nichirei holds a large share of the frozen food market and actively airs commercials featuring popular celebrities, which is why it enjoys such high name recognition!
In this article, we’ll showcase Nichirei’s commercials all at once.
Take a close look at these appetizing frozen food ads while also paying attention to their star-studded casting.
Summary of Nichirei commercials: Frozen food ads featuring a star-studded cast.
Nichirei Authentic Fried Rice “No.1 in Sales for 25 Years Straight” VersionNEW!Mio Imada
This commercial powerfully showcases Mio Imada highlighting how Nichirei’s Authentic Fried Rice has been loved for a long time.
With a bright smile, she conveys its many attractions—such as the pursuit of an authentic taste and the ease of enjoying it.
The depiction of her talking about its appeal appearing across various screens like TVs and smartphones also suggests the brand’s accumulated history.
Nichirei Tokukara “Juicy-Delicious. The Sizzle” version / “Juicy-Delicious. Addicted – Woman” version / “Juicy-Delicious. Addicted – Man” version
This series showcases just how delicious Nichirei’s Tokukara is from various angles.
Close-up shots of the nuggets convey their appetizing appearance in a straightforward way, while scenes of people watching the commercial suggest a taste that makes you want to eat them again and again.
The idea that you could absentmindedly keep eating one after another expresses how irresistibly addictive the flavor is.
Nichirei Foods NICHIREPO “Restaurant-Style Karaage” Edition / “Restaurant-Style Fried Rice” Edition / “Dining Out of the Future” EditionMaple Chogokin
This commercial promotes Nichirei’s high quality by showing the comedy duo Maple Chogokin covering the company.
The twist that some shops use Nichirei’s fried chicken and fried rice conveys a quality so high it could be mistaken for restaurant-made.
The footage of a robot cooking fried rice also suggests advanced technology behind the products.
With Kazlaser calmly continuing the interview while Natsu Ando reacts dramatically, the contrast delivers the appeal in a humorous way.
Nichirei Tokukara “Dance” VersionRyohei Suzuki, Ayu Oda
This commercial showcases the delicious taste and uplifting feeling of Nichirei’s Tokukara through the light, lively movements of Ryohei Suzuki and others.
They march rhythmically while holding the package, and their cheerful expressions convey a real sense of fun.
At times, they take a bite of the Tokukara and show blissful expressions as they savor the flavor, which heightens expectations for the taste.
NICHIREI Authentic Fried Rice: “Chunky Char Siu, Seriously Delicious.”Mio Imada
This commercial promotes the renewal of Nichirei’s Authentic Fried Rice, powerfully conveying what’s changed through striking visuals.
The story shows Mio Imada realizing the differences only after she starts eating, with her expressions and the narration conveying her surprise and delight at the stronger presence of char siu pork.
Another highlight is that she’s shown eating it in a Chinese restaurant setting, which, along with the background, reinforces the message of a truly authentic flavor.
Nichirei Authentic Fried Rice “Seriously Fluffy Grains” VersionMio Imada
As a staff member at a Chinese restaurant, Mio Imada is about to bring fried rice to a customer.
But she can’t resist the tempting aroma and the perfectly fluffy grains, so she sits down and eats it herself! She’s impressed by how it’s stir-fried at high heat and by the appetizing aroma of roast pork and toasted green onion oil, exclaiming, “Para sugo!” (“Super fluffy!”).
Meanwhile, a customer calls out, “Is the fried rice ready yet?” Mio replies, “I ate it,” making for an incredibly cute commercial.
Nichirei “Authentic Fried Rice” 2023 Commercial
This commercial promotes the dedication behind Nichirei’s popular product, “Hon‑kaku Itame Chahan®,” by conveying it through cooking imagery.
By clearly showing the dynamic fried rice moving inside a wok, it directly communicates the ideal fried rice the product strives for.
The sparse use of words is another highlight, conveying confidence in its delicious taste and an invitation to simply try it first.