Lovely commercial jingle

[January 2024] CM Song Compilation

[January 2024] CM Song Compilation

Last updated:2025/7/2

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Have you ever found yourself captivated by a catchy jingle while watching commercials on TV or video sites? The commercials airing in January 2024 feature songs by a wide range of artists—including King Gnu, Yabai T-Shirts Yasan, Masayoshi Yamazaki, and Kinoko Teikoku—drawing a lot of attention.

Thanks to the spot-on pairing of each song with its commercial, the ads become even more memorable.

In this article, we’ll take a closer look at these standout commercial songs from January 2024!

Latest Commercial Song [January 2024] (1–10)

HONDA WR-V “All together—could it get any better?” version

Original songSUSHIBOYS

SUSHIBOYS is a two-MC hip-hop group known for their highly original musical style.

In this commercial, they produced an original track, and as always, their catchy flow and distinctive rhymes are on full display.

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Chuo-Nihon Land & Building BAUS “Let’s Live with Care” Edition

morning glorykururi

A home where inspiration grows. BAUS. TV commercial: “Let’s Live with Care” (30 seconds)

The BAUS housing brand commercial featuring Ai Hashimoto feels like a serial drama, and I can’t help but get drawn in.

Watching this ad makes me realize that living vibrantly and true to yourself is really the foundation of enjoying life.

Playing in this warm, heartfelt commercial is Quruli’s “Asagao.” “The more you try to forget someone you’ve parted with, the less you can forget them”—that bittersweet feeling is gently wrapped by the morning glory.

Ending all those emotions with a morning glory—what irresistibly clever lyrics! With its warm melody, Quruli always grabs our hearts, doesn’t it?

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Morinaga Confectionery Morinaga Ramune 'Awaken Your Focus' Version

Original songninjin

A commercial I’d recommend to exam-takers: Morinaga Ramune’s “Awaken Your Focus.” Even if you’re not preparing for exams, do you remember that red sheet you used when studying? Nostalgic, isn’t it? In this ad, that red sheet brings the story to life.

It looks like a simple commercial, but it makes you wonder how things look when seen through the sheet, doesn’t it?

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KAGOME Tomato Ketchup “Tastes Like Family” Version

Original songKimyō Reitarō

The Kagome Tomato Ketchup “Tastes Like Family” commercial is set up like a drama.

It’s only one minute long, but it’s moving enough to bring a lump to your throat.

It portrays everyday scenes where a mother’s feelings as she watches over her son, who’s working hard at baseball, are conveyed through her cooking.

The CM song is by Reitaro Kimyo and is an original song made for this commercial.

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JRA Keep Running Toward the Future: “Together with People and Society” / “Alongside Those Bonds” / “With Gratitude in Our Hearts”

a momentHoshino Gen

Accompanied by a narration that begins, “We run at all times,” the legendary racehorses of their eras appear on screen.

Oguri Cap, Deep Impact—it feels as if these famous horses were racing across the turf just yesterday.

The background music that heightens the emotion, Gen Hoshino’s ‘Isshun’ (A Moment), is such a wonderful song.

I’ve heard that Hoshino wrote this piece specifically for the JRA 70th Anniversary brand commercial, which shows just how deep the sentiment for JRA’s history runs.

This is a moving song you’ll want to keep listening to—whether it brings to mind the great racehorses or the person you love.

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Tosoh: Chemistry is a cheer for a lifetime — “A Lifetime” edition

sunshineFujihara Sakura

Tosoh Corporate Commercial: “Chemistry Is a Cheer.” Lifelong Version

TOSOH’s commercial “Chemistry is a Cheer: Lifetime” is really good.

I think some people will be moved to tears by the narration that says, “It’s okay to make mistakes, it’s okay to get dirty.” Supporting that kind of CM behind the scenes is Sakura Fujiwara’s “sunshine,” which is another tearjerker—you’ll definitely remember this commercial whenever you hear the song! Fujiwara’s singing voice has a mysterious quality, like a mix of head voice and chest voice, and just listening to it makes your heart feel calm.

As for the English lyrics, I recommend translating them yourself and fully immersing yourself in the world of this song, “sunshine”!

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Otsuka Pharmaceutical Pocari Sweat: “Oshikura Manju” Edition / “The Balloon Flew Away” Edition / “The Parched Winter Has Arrived” Edition

parchedSuzuki Mamiko

A Pocari Sweat commercial featuring Yo Yoshida and Rio Suzuki as a mother and daughter, with Miyu Murata joining them as well.

Starting in December 2023, three versions of the commercial have aired, with the song Karakara, written specifically for the ad by chelmico’s Mamiko Suzuki.

The gentle melody and vocals, which feel like they’re warmly watching over the three as they gleefully play outside in the chilly, leaf-strewn air, are striking.

It makes you wonder what kinds of unseen worlds these three, from different generations, will dive into next.

Through various kinds of play, the song evokes a sense of exploring and opening up those unseen worlds.

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