[December 2024] Compilation of Commercial Song Themes

Whiplashaespa

aespa 에스파 ‘Whiplash’ MV

This is a commercial depicting interactions between aespa and their fans, leveraging features built into Android.

Convenient functions like the AI Gemini and Circle to Search are showcased to the fullest.

The background music is aespa’s “Whiplash,” a 2024 release characterized by an uptempo four-on-the-floor beat, resulting in a danceable and aggressive atmosphere.

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Hane Keisuke

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the 10 o’clock directionsumika

sumika / 10 o’clock Direction [Music Video]

Shifting from a job interview scene to a completely different vibe, this commercial for Uni-Haru shows Nanoka Hara enjoying USJ with friends.

Many students can probably relate to the feeling of: “I’m about to become a working adult, but that doesn’t mean I’m going to calm down—I’ll keep having as much fun as ever!” The background music is Sumika’s 2019 release Ten-ji no Hōgaku (The Direction of Ten O’Clock).

It’s a spring-like song that captures the spirit of a fresh start.

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Hane Keisuke

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Love Boogie-Woogie NightSazan Ōrusutāzu

Southern All Stars – Boogie-Woogie Night of Love [Official Music Video]

This one, themed around a public bathhouse, is the “Year-End Festival with Uniflo Dance” version.

It weaves in puns while maintaining a stylish vibe without feeling forced.

Kohei Matsushita passionately sings into a showerhead, and Haruka Ayase dances with a bright smile—their performances are particularly striking.

The BGM features Southern All Stars’ 2024 release “Koi no Boogie-Woogie Night,” a disco-tinged track that portrays adult romance.

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Hane Keisuke

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UNLIMITED IMPACT (Shinichi Osawa Remix)Maruzensukī (CV. Lynn), Fujikiseki (CV. Matsui Eriko), Oguri Kyappu (CV. Takayanagi Tomoyo)

UNLIMITED IMPACT (Shinichi Osawa Remix)

Uma Musume: Pretty Derby - TV Commercial 'Osha-musume' Version

In the “Osha-Musume” segment of Uma Musume: Pretty Derby, various Uma Musume appear dressed in a range of outfits.

The BGM features a remixed version of the song “UNLIMITED IMPACT” from Uma Musume: Pretty Derby.

The remix was done by Shinichi Osawa, who is also active as MONDO GROSSO.

The arrangement, reminiscent of psychedelic trance, is striking and gives it a very cool finish.

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Hane Keisuke

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to clear up (weather)Yorushika

Yorushika – Haru (OFFICIAL VIDEO)

This is the much-talked-about commercial for Midori, created through a collaboration between suis, the vocalist of Yorushika, and Tsubasa Yamaguchi, the author of the manga Blue Period.

The CM features a lavish production in which an animated video based on illustrations drawn by Yamaguchi is set to a self-cover of Haru performed by suis specifically for this commercial.

The visuals, centered on jade green—the signature color of Midori—are refreshing and captivating, and the special arrangement of Haru for this CM has a gentle tone that makes you want to listen to the entire track.

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Hane Keisuke

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You like whisky, don’t you?Nakanaka Yoshie / Nakamura Kaho / Mochida Kaori

You like whisky, don’t you?

This is a Suntory Whisky commercial that pairs footage of the Yamazaki and Hakushu distilleries with narration stating that the distilleries’ quality directly leads to the delicious taste of the whisky.

The sophisticated visuals are incredibly stylish and likely caught many viewers’ attention.

The BGM is the familiar “Do You Like Whisky?” often heard in Suntory Whisky ads, but this time it’s sung by three artists—Yoshie Nakano, Kaho Nakamura, and Kaori Mochida.

It’s a different take from the version sung by Sayuri Ishikawa, showcasing each singer’s unique charm.

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Hane Keisuke

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This weekendKōda Kumi

Kumi Koda - ‘This weekend’

In the commercial for Kyoto-based jewelry brand GEMCEREY, Kyoto native Kumi Koda appears, and her music is also used as the BGM.

The cool visuals featuring Koda wearing jewelry adorned with pigeon blood rubies—considered the finest-quality rubies—are especially striking.

The background track is This weekend, released in 2024.

The song sets passionate feelings for a loved one to a mellow, groovy R&B-style track.

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Hane Keisuke

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