Lovely commercial jingle

Memorable Commercials [April 2025]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Have you ever found yourself captivated by a melody that lingers in your ears while watching a commercial? The new commercials for spring 2025 are packed with memorable songs that you can’t help but hum along to.

Charming melodies, exhilarating rhythms, and vocals that tug at the heartstrings.

We’ll be showcasing a rich selection of CM songs whose music makes the products shine even brighter—from the latest commercials currently on air to the most talked-about tracks.

Memorable Commercials [April 2025] (31–40)

Suntory Beer Ball: “Welcome to Snack Koto” / “Snack Koto at Home”

Tonight, dreams openYoshizawa Kayoko

This commercial is set in Snack Koto, with Kotone Furukawa playing the owner, and it also highlights the appeal of Beer Ball served there.

In a calm tone, it conveys that it has a somewhat grown-up flavor and that you can actually enjoy it at home, too.

The song that further emphasizes this mature, atmospheric worldview is Kayoko Yoshizawa’s “Konya, Yume Hiraku.” The overall retro-tinged sound is striking, and together with the vocals, it evokes a strong sense of nostalgia.

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Kirin Beverage Kirin Namacha Living with Comfort: “Sky” version / “City” version

accent colorBialystocks

Bialystocks – Accent Color [Music Video]

accent colorBialystocks

This commercial depicts how Namacha supports the small, everyday moments in our lives under the theme “Living with comfort.” The scenes of Ryohei Suzuki and Natsuki Deguchi walking through refreshing landscapes and happily sipping Namacha clearly convey a sense of relaxation and happiness.

Further highlighting the gentle atmosphere of the visuals is the song “Sashi-iro” by Bialystocks.

Its calm rhythm and richly layered sound leave a strong impression, giving the music a tender, comforting feel.

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BYD SEALION 7 “Technology makes it all possible.” version

impulseGLIM SPANKY

GLIM SPANKY – “Impulse” Music Video: Theme song for the BYD SEALION 7 commercial

impulseGLIM SPANKY

This is a commercial that highlights the technology embodied in BYD’s SEALION 7 and the kind of driving performance it delivers.

It showcases the interior and driving dynamics through stylish visuals, and the subdued color palette actually enhances the sense of power.

At the end, Masami Nagasawa appears, and her call-out adds a relatable touch.

The song that further accentuates the overall stylish mood is GLIM SPANKY’s “Shoudou” (Impulse).

Their signature powerful sound and vocals ring out, evoking the strength to keep moving forward.

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McDonald’s Tokuninarudo “GW Nuggets 15-piece” version

William Tell OvertureGioachino Rossini

[Yuri Simonov] William Tell Overture Gioachino Rossini: Opera “William Tell”, Overture (March of the Swiss Army)

William Tell OvertureGioachino Rossini

This is a commercial announcing that Chicken McNuggets will be on limited-time special offer around Golden Week.

Playing on the words “McDonald’s” and “deal” (otokū), they use the catchphrase “Tokunaru-do” to promote it, and the overall presentation feels very friendly.

Plus, there’s a catchy parody song set to the familiar sports day BGM, the William Tell Overture, repeating “otoku ni naru do,” which strangely makes you want to hum along!

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Reebok “ROAD PRIME” Edition

THE FLASH GIRLIS:SUE

IS:SUE (Isshu) 'THE FLASH GIRL' Official MV

THE FLASH GIRLIS:SUE

This commercial promotes the stylish appeal of Reebok’s new ROAD PRIME shoes through IS:SUE’s fashion styling.

The cool behind-the-scenes footage highlights a strong sense of style and power through movement and expression.

The track that further emphasizes this stylish vibe is IS:SUE’s “THE FLASH GIRL.” With its driving beat layered with powerful vocals, the song conveys the courage to take a step forward and the confidence to stay true to yourself.

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Memorable Commercials [April 2025] (41–50)

Mercari Hello: “A Little Extra in the Gaps” Version

Heaven and HellJacques Offenbach

Sports Day Music: Infernal Gallop (from Orpheus in the Underworld Overture) / Offenbach

Heaven and HellJacques Offenbach

This is a commercial introducing Mercari Hallo, a service where you can find part-time gigs to fill spare moments, like after work.

It shows Kazuya Ninomiya moving from his usual job to a short-term gig, and the quick transition conveys how easy the service is to use.

The music especially emphasizes the speed of the visuals—an arrangement of the classic “Orpheus in the Underworld” (known for frantic scenes), which is a staple as background music for busy moments.

The light, brisk tempo helps you clearly picture the idea of making efficient use of your time.

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Kao Humming Deodorizing Sensation: Your Humming “Indoor Drying” Edition

Good Timin’Jimmy Jones

Good Timin’

Good Timin'Jimmy Jones

This commercial conveys, through Shun Oguri earnestly engaging with the laundry, that using Humming Deodorizing Effect reduces the smell of indoor drying.

A key point is how delighted Shun Oguri looks throughout; the way he happily buries his face in the laundry suggests a rich, pleasant fragrance.

His spontaneous singing to his family further emphasizes a sense of happiness.

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