Memorable Commercials [April 2025]

Twist And ShoutThe Beatles

Twist And Shout (Remastered 2009)

This commercial conveys what kind of flavor Kirin Ichiban Shibori White has by layering impressions from various people in an easy-to-understand way.

It features Fuka Koshiba and Masaki Okada in their first beer commercial, and unfolds with letters arriving from their seniors in the CM world—Shinichi Tsutsumi, Ryohei Suzuki, and Kento Kaku.

Drawing on those comments as well, the ad depicts them savoring the beer.

The song that underscores the fun, people-connected atmosphere is The Beatles’ “Twist and Shout.” The way the track begins and then gradually builds in power is striking, heightening the sense of anticipation that something new is about to start.

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kappamaki

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EversongreGretGirl

reGretGirl "Ever Song" Official Music Video (Yanagiya Anzu Oil Commercial Song)

Apricot Oil: Youth Catch Ball Edition (15 seconds)

This is a commercial that showcases beautiful hair with Yanagiya Apricot Oil, a plant-derived hair oil, while depicting youthful scenes that include it.

It expresses happy feelings and the image of living out youth to the fullest—walking forward with beautiful hair—through moments like playing catch by the river and spending time in favorite spots at school.

Further highlighting that refreshing youthfulness is reGretGirl’s “Ever Song.” Its gentle band sound, combined with lyrics that look back on memories and build emotion, conveys a mix of wistfulness and warmth.

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kappamaki

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coloring; color scheme; hues; decoration; embellishment; added flair (figurative)ikimonogakari

Ikimono-gakari “Irodori” Music Video (Odakyu Group corporate commercial song)

This is an Odakyu Electric Railway commercial promoting the corporate message introduced in May 2024, “Thinking of someone, today as well.” Featuring Haruna Kawaguchi and many others, it portrays people living better lives, creating heartwarming visuals that leave you with a cozy, warm feeling.

The BGM is Ikimono-gakari’s song “Irodori.” With Kiyoe Yoshioka’s straightforward vocals, its message about human connection is sure to move you.

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Hane Keisuke

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Yes, with pleasure.kocchi no kento

Sure thing / Kocchino Kento MV

UHA Gummy Supplement “Thoroughly Vitamin ~Multivitamin~” Version (Song: Kocchi no Kento)

This commercial conveys that by incorporating UHA Gummy Supplement Multivitamins, you can make up for vitamin deficiencies caused by an unbalanced diet.

The light, breezy animation suggests that they want you to feel comfortable giving it a try.

Throughout the ad, there’s a parody version of “Hai Yorokonde,” sung by Kocchino Kento, who also appears in the animation.

Because the parody encourages people to replenish vitamins with gummy supplements, it conveys an even more positive image than the original song.

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kappamaki

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SPEEDnatori

SPEED

[AQUARIUS] Kawamura Athlete TV Commercial 'When you're fulfilled, you look great.' 15 seconds AQUARIUS TVCF

This commercial portrays athletes giving their all in each discipline, while conveying Aquarius’s desire to support them up close.

Featuring figures like Yuki Kawamura, Ren Yoshizawa, and Shoyo Hinata from the anime Haikyu!! as models, you can really feel each person’s effort and fulfillment.

The song that further amplifies the dynamism of the visuals is “SPEED” by Natori.

With its digital elements and overall impression that emphasizes, as the title suggests, speed, it vividly evokes the image of people sprinting toward their goals.

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kappamaki

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With the Wind and a KissAina ji Endo

With the Wind and a Kiss

This is a commercial for a gel cleanser featuring Minami Tanaka.

With the tagline “A skin-polishing gel cleanser that removes not only makeup but also dead skin cells,” it highlights how using it gives your skin a translucent glow.

The background music is ‘Kaze to Kuchizuke to’ by Aina The End, well known from NIVEA commercials—a lovely track with a gently flowing melody that really draws you in.

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Hane Keisuke

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Like the flow of a riverKiyosaku (MONGOL800 / UKULELE GYPSY)

Like the flow of a river

In this commercial, Hidetoshi Nishijima appears not as a nabe-bugyō (hot-pot boss) but as a “Nama-bugyō” (Draft Beer Boss).

Kento Yamazaki, Mone Kamishiraishi, and Kenji Sakaguchi are having a barbecue and are about to eat the meat when Nishijima steps in, saying, “It’s too soon for that meat!” After a brief pause, he declares, “Now!” letting them know the perfect moment to eat it.

You might think, “Isn’t he just a meat boss then?” but here’s the crucial part: right after everyone finishes their meat, he cues, “And now—time for Nama!” indicating the perfect timing to drink Suntory Draft Beer.

The four of them look so happy and satisfied as they enjoy it that it leaves a strong impression—and makes you feel seriously jealous!

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Hane Keisuke

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