Memorable Commercials [April 2025]

The☆Pea—ce!Mōningu Musume.

Morning Musume. “The☆Peace!” (MV)

AEON Peace Fit Cool Organic Cotton [30-second version]

This is a commercial introducing Peace Fit, an innerwear line made with organic cotton that also offers a cool-to-the-touch feel.

When it comes to lightweight innerwear that’s perfect for summer, blends with synthetic fibers are often the norm.

However, this ad highlights that Peace Fit is made from 100% organic cotton.

It emphasizes that the fabric is gentle on the skin while still providing a smooth, comfortable feel.

The BGM is a parody of Morning Musume’s signature 2001 hit “The Peace!” With its upbeat and bright vibe, those who remember the original will surely find themselves humming along.

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Hane Keisuke

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cheat dayNogizaka 46

Nogizaka46 “Cheat Day”

Nogizaka46 × KOSÉ MAKE KEEP “Sunscreen Is Here, Too!” Version – 15 seconds

Starting with a narration about how idols often find themselves in situations where their makeup easily smudges—whether from sweat, tears, or getting wet during shoots—this is a commercial for a makeup-setting mist that prevents makeup from wearing off, as well as a sunscreen.

It features members of Nogizaka46 wholeheartedly devoted to their idol activities.

The background music is their 2024 release Cheat Day.

It captures a carefree summer vibe, and combined with its refreshing melody, it’s a song that lifts your spirits as you listen.

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Hane Keisuke

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1000 daysnozomi

1000 days

This commercial focuses on scenes after classes and club activities under the theme of the “youth bonus time,” conveying that true youth is packed into those very moments.

It portrays how casual time with friends is born right after you’ve given your all, and also shows MATCH gently supporting that time.

Further accentuating the fun vibe of youth is the song ‘1000 Days’ by Nashiko.

Its band sound delivers a distinctly refreshing feel, and the overlap with lyrics that race through student life heightens that drive to keep moving forward.

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kappamaki

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PEAK TIMEraisan

Praise – PEAK TIME

Every step begins with the App Store. | Outings · Manga · Games | Apple

Rendered in a poppy animation style, this is an Apple App Store promotional commercial.

Two versions were produced, both highlighting the wide variety of manga and apps available.

The background music features “PEAK TIME” by Raisan, a band with Sāya from Land on vocals.

Its sophisticated, stylish performance and the smooth flow and melodic lines are outstanding—it’s a track that lifts your spirits while also soothing you.

The lyrics, which encourage enjoying each day with a positive outlook, are wonderful as well, so be sure to give them a read as you listen.

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Hane Keisuke

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Let me set you free.Takehara Pisutoru

Takahara Pistol “Let Me Set You Free” Lyric Video

Route Inn Hotels Concept CM “Anytime, Anywhere, With People” 30 seconds

This commercial promotes Route Inn Hotels across Japan as places to unwind from the fatigue of travel.

The footage is striking, letting you experience the perspective of hotel guests—shots from inside a car and first-person views of someone walking while checking a map on their smartphone.

The background music is “Nigashite Agerou” by singer-songwriter Pistol Takehara.

Its lyrics, which speak of letting go and freeing yourself from the everyday, hit especially hard when you feel stifled by your daily routine.

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Hane Keisuke

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freshTakagi Masakatsu

Kitokito – The Four-Legged Dance

Suntory Natural Mineral Water Kiritto Yogu Morning-Picked Lemon & Yogurt Flavor 'Great Nature Swing' Version 15s Shingo Katori, Ran Takahashi

In addition to the familiar Shingo Katori, the commercial for Natural Mineral Water Kiritto Yogu also features Ran Takahashi, a member of the Suntory Sunbirds who has also played for Japan’s national team.

With its Morning-Picked Lemon & Yogurt flavor, the must-see scene shows Katori tossing a lemon and Takahashi smashing it with a perfect attack.

The background music is “Kito Kito,” a track used in the film Wolf Children.

Composed by Kyoto-born musician Masakatsu Takagi, its beautiful piano and strings create a refreshing, cleansing feeling.

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Hane Keisuke

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Gimme gimmeBENI

Kao’s body wash, Biore BODY DELI, is appealing not only for its skin hydration but also for its focus on fragrance.

What further accentuates BODY DELI’s confident vibe is BENI’s song “Gimme Gimme.” The sound has a gentle atmosphere that even conveys a touch of wistfulness, yet the powerful vocals layered over it evoke a resolve to move forward.

It gives the impression of calling on us to cherish our memories while also having the courage to take the next step.

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kappamaki

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