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Memorable Commercials [April 2025]

Have you ever found yourself captivated by a melody that lingers in your ears while watching a commercial? The new commercials for spring 2025 are packed with memorable songs that you can’t help but hum along to.

Charming melodies, exhilarating rhythms, and vocals that tug at the heartstrings.

We’ll be showcasing a rich selection of CM songs whose music makes the products shine even brighter—from the latest commercials currently on air to the most talked-about tracks.

Memorable Commercials [April 2025] (61–70)

Kao Merit PYUAN “Pure Foam” Version

dazzling tomorrowYasuda Rei

Rei Yasuda “dazzling tomorrow” Kao ‘PYUAN’ “Pure Foam” TV commercial theme song
dazzling tomorrowYasuda Rei
Ayami Nakajo playfully frolics with bubbles; Rei Yasuda creates an original CM song. Kao Pyuan new TV commercial: PYUAN “Pure Bubble Cleanse” edition.

A Kao Pyuan commercial that highlights its gentle lather—while thoroughly cleansing, it softly envelops your hair.

The ad simply shows Ayami Nakajo using Pyuan, but the bright world-building paired with her smile clearly conveys a sense of joy.

Further emphasizing the commercial’s cheerful atmosphere is Rei Yasuda’s song “dazzling tomorrow.” Its calm sound—featuring piano, strings, and acoustic guitar—combined with her powerful vocals evokes a positive image of slowly but steadily moving forward.

Kao Merit PYUAN “Collaboration” Version

over and overYasuda Rei

Rei Yasuda “over and over” Kao PYUAN “Pure Foam” TV commercial theme song
over and overYasuda Rei
Ayami Nakajo Kao Merit PYUAN “Collaboration” TV Commercial

This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.

It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.

Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.

The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.

Kao Merit 1988

radianceOkamura Takako

Takako Okamura - Kagayaki (Radiance/Shine)
radianceOkamura Takako
[Commercial 1988–94] Kao Merit 30 seconds × 8

This commercial highlights the cleansing power of Merit to remove dirt and protect the scalp, conveying that this leads to brighter days.

It features Yuriko Ishida washing her hair with Merit and letting her hair flow, with her smile expressing the joy of beautiful hair.

Enhancing the refreshing atmosphere of the visuals is Takako Okamura’s song “Kagayaki” (Radiance).

The piano-centered, dazzling sound and her soaring vocals convey not only a sense of freshness but also a positive, uplifting feeling.

Kao Merit 2008

Bud of excitementYaita Hitomi

[Commercial · 2008] Kao Merit

This is a commercial depicting Takashi Fujii and Otoha watching over their child, while also conveying that Merit is perfect for sweaty summer days.

A child enjoying summer to the fullest and working up a sweat, and the parents washing that sweat away with Merit to keep them comfortable—together, these scenes convey a gentle sense of happiness.

Further highlighting the tender atmosphere of the visuals is Hitomi Yaida’s “Dokidoki no Tsubomi.” The calm, piano-forward sound combined with her smile-evoking vocals really makes the happiness come through.

Kao Merit PYUAN “Birth” Version / “It’s a Secret” Version

One OneTakagi Masakatsu

Masakatsu Takagi – One One / Masakatsu Takagi – One
One OneTakagi Masakatsu
Ayami Nakajo Kao Merit PYUAN 'It's a Secret' TV Commercial

This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.

It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.

Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.

Lumiere

RiZ

Lumiere is a discount store headquartered in Hakata Ward, Fukuoka City, with locations mainly across Fukuoka Prefecture.

This commercial captures Lumiere’s customer-first approach, creating a bright, smile-filled atmosphere.

It features a scene where a store clerk kindly helps a child who’s trying hard to reach something on a high shelf, bringing a smile to the child’s face.

The CM song is “Cover in LOVE” by RiZ, a pop unit from Fukuoka, and together with the music, it conveys a gentle, heartwarming vibe.

Mizuho Bank “New Life Support Campaign”

New My NormalMrs. GREEN APPLE

Mrs. GREEN APPLE “New My Normal” Official Music Video
New My NormalMrs. GREEN APPLE

In Mizuho Bank’s commercial introducing a new-account campaign tailored to the start of a new life, “New My Normal” has been featured.

It’s a song by Mrs.

GREEN APPLE, presented as the first track of their so-called Phase 2 when they resumed activities in 2022.

While it sings about the frustration of not being able to convey heartfelt words to someone important, its lyrics also carry a message of everyday happiness and of continuing to live authentically.

Many listeners likely felt a sense of reassurance, as if their own selves were being affirmed.